24/06/2025
If you’re not tracking conversions, you’re not running ads, you’re guessing.
And guesses don’t scale.
They burn cash.
You can have the best copy,
the most beautiful ad,
and a solid product…
But if you can’t answer:
➡️ “Which keyword converted?”
➡️ “Which ad set drove the sale?”
➡️ “What’s your real cost per lead?”
Then you’re flying blind.
Most campaigns don’t fail because the product is bad.
They fail because the feedback loop is broken.
You need to track:
✅ Form submissions
✅ Purchases
✅ Calls
✅ Scrolls, clicks, exits (behavior)
Your funnel isn’t just about where you send people.
It’s about what they do when they get there and why.
Tracking isn’t extra.
It’s the foundation.
Set it up right, and your campaigns become predictable machines.
Ignore it, and you're just making expensive guesses.
What’s one thing you wish you’d tracked earlier?
