30/01/2022
๐๐ก๐๐ญ ๐๐ฌ ๐๐ก๐ ๐๐๐ซ๐๐๐๐ญ ๐๐ฎ๐๐ข๐๐ง๐๐ ๐๐ข๐ณ๐ ๐
๐จ๐ซ ๐๐จ๐ฎ๐ซ ๐
๐ ๐๐๐ฌ?โฃ
An audience size generally estimates how many people meet the targeting and ad placement criteria that you select while creating an ad, meaning itโs an estimate of how many people fall under your targeting preferences for the ads and shows the potential reach of the ad. โฃ
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Your audience size may be more important than you think because this is the cap of your reach, depending on how narrow or broad it is, your ad will perform accordingly so you can easily say that the success of your ads relies on your audience size as well. โฃ
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Now, let me answer the main question: WHAT IS THE PERFECT AUDIENCE SIZE FOR YOUR FACEBOOK ADSโฃ
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There is no perfect Facebook Ads audience size for interest targeting as it is relative to how you want to target and the selling angle, however it should be at least 1 Million, weโve found the sweet spot to be between 1 Million and 10 Million people. โฃ
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Still, since Facebookโs AI will do most of the hard work of finding your customers, a couple of thousands less or more does not matter that much.โฃ
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But, donโt try to target an audience of just 50,000 people since Facebook wonโt be able to optimize your ad delivery that well.โฃ
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Usually, a bigger audience is better since Facebookโs machine learning algorithm tests your ad on many smaller audience groups to find the best performing one.โฃ
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When itโs fully optimized, it will only deliver your ads to the part of the total audience that is most likely to convert.โฃ
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Also, scaling your ads is much easier with a bigger audience since there are more people to show your ad to, and it will take longer before ad fatigue occurs.โฃ
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If your audience size is too big or too small after narrowing or expanding your interests, you can play with your targeted countries in your ad sets.โฃ
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For example, you can create one ad set that targets a big country like the US, and another ad set that targets a couple of smaller countries like Norway, Sweden, and Denmark.โฃ
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I hope this helps you out, if you have any questions leave them in the comment section below and Iโd be more than happy to answer in as much detail as possible. โฃ
