13/05/2023
Off-page SEO is an integral part of a successful digital marketing strategy.
To rank your website on Google, increase your brand’s visibility and organic traffic, you will have to look beyond your own site for SEO.
In this article, we are going to cover off-page SEO, why it is so important and the strategies you should be using to drive growth and traffic to your website.
What is off-page SEO?
In short, off-page SEO includes all SEO activities that happen outside of your website to improve your search engine rankings.
The common off-site SEO strategies include link building, content marketing, social media marketing, guest posts, podcasting and video marketing.
In short, any activity that doesn’t involve publishing content on your own website falls under off-page SEO.
These signals tell Google what others think of your site. They make your website trustworthy and authoritative. For example, when there are a lot of valuable websites linking to your pages, search engines will perceive that you have great content. The type of content that provides value for users