Digital Marketer &SEO Expert With Shirina Lovely

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Digital Marketer &SEO Expert With Shirina Lovely

Hi, I'm Shirina Lovely, a passionate digital marketing specialist and SEO expert. Let's take your brand to the next level of success.

Hello there, 🌐 Welcome to the digital world, where your online presence is key! Your dream represents your business online, and I'm here to turn your vision into a stunning reality. Hi, I'm Shirina Lovely, a passionate digital marketing specialist and SEO expert . My mission as a digital marketing coach and consultant is to help businesses make fewer wrong marketing decisions. I am a digital marke

ter with years of experience in driving online growth for businesses of all sizes. We'll enhance your online presence, engage your target audience, and drive conversions. Experience outstanding results with our data-driven approach and industry insights. My services include:

Search Engine Optimization (SEO)
Google Analytics
Google Ads
Meta Ads
Pixel Setup
Server Side Tracking
Keyword Research
Amazon Book Marketing

Here's how in 5 steps:

Step 1 - Talk - We identify your needs & challenges
Step 2 - Proof - You see examples of my work
Step 3 - Deal - I craft an offer within your budget
Step 4 - Work- I write Mind Controlling emails
Step 5 - Send - Your campaign begins! Platforms:

Instagram
Facebook
Pinterest
Twitter
LinkedIn
YouTube
TikTok
Google Business Profile

If these benefits favor your ambition, click on Contact Seller to send a message.

04/05/2025

How to important button click tracking for your website by GTM?
Using Google Tag Manager (GTM), you can set up click tracking to see exactly which buttons your visitors are clicking — “Buy Now”, “Sign Up”, “Contact Us” — every click tells a story. 🔍
✅ Find out what drives conversions
✅ Spot broken or ignored calls to action
✅ Make data-driven design decisions
It’s easy to set up — no coding needed. Just configure a Click Trigger in GTM, connect it to Google Analytics or other tools, and boom — insights on tap. 💡
If you’re not tracking button clicks yet, you’re flying blind. Time to fix that. 🚀
Need help setting it up? Drop a comment or message me — I’ve got you covered. 👍
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06/02/2025

🚀 Why You MUST Set Up Facebook Pixel Conversion API in 2025!
If you’re running Facebook & Instagram ads, just using the Facebook Pixel is NOT enough anymore! 😱 With cookie restrictions, ad blockers, and privacy updates, you’re losing valuable data that could boost your ad performance.
💡 Here’s why the Facebook Conversion API (CAPI) is a MUST in 2025:
✅ Bypasses ad blockers & browser restrictions – No more missing conversions!
✅ Tracks data server-to-server for more accurate ad targeting & reporting 📊
✅ Optimizes your ad performance & lowers costs (Better ROI!) 💰
✅ Ensures compliance with privacy laws (GDPR, CCPA & more) 🔐
✅ Works alongside Facebook Pixel for full-funnel tracking 🔥
🎯 If you rely on Facebook ads to grow your business, CAPI is the game-changer you need in 2025! Set it up today & stop leaving money on the table! 💸
💬 Need help? Drop a comment or DM! Let’s get your ads tracking right! 📩
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26/10/2024

🚀 Unlock the Power of UTM Tracking in Google Analytics! 🚀
Have you ever wondered where your web traffic really comes from? 📈 Whether it's social media, email, ads, or any other online source, understanding the path visitors take to reach your website is critical to optimizing your digital strategy—and that’s where UTM Tracking comes in! 🌐
🤔 What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are simple tags you can add to a URL. These tags tell Google Analytics precisely how a visitor got to your site. Each UTM code is a unique set of parameters, including:
Source (where the visitor came from, e.g., Facebook, Twitter, LinkedIn)
Medium (the type of traffic, e.g., social, email, PPC)
Campaign (a specific campaign or promotion name)
Term (optional, but great for tracking keywords in paid ads)
Content (optional, for differentiating similar content or links)
📊 Why is UTM Tracking Important?
Precise Insights: With UTMs, you get a complete breakdown of which campaigns and channels are performing best. No more guesswork about where your traffic is coming from!
Better ROI on Marketing: When you know which campaigns convert, you can focus your budget and energy on what works, improving your ROI and reducing ad spend waste. 💰
Optimize Content Strategy: UTM data shows which types of content are driving the most engagement. Find out if video, blogs, or product pages attract the most attention and tailor your strategy accordingly.
Enhanced Segmentation: With detailed UTM tracking, you can easily segment audiences and customize the user experience based on traffic sources, which ultimately boosts conversions.
Measure Success of Social & Email Campaigns: If you’re investing time in social media or email marketing, UTM codes help you track how effective each platform is, giving you a clear idea of where to engage your audience.
📌 How to Get Started?
If you’re new to UTM tracking, start by using Google’s Campaign URL Builder. Enter your URL and add UTM parameters for source, medium, and campaign. Once you have a UTM-enabled link, share it in your ads, emails, or posts, and start tracking!
✨ Take Control of Your Analytics Today!
Make the most out of Google Analytics with the power of UTM tracking. It’s easy to set up and will provide the actionable insights you need to grow your business. Ready to dive in?
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07/09/2024

How Web Analytics works Understanding Various types of cookies?
Web analytics is the process of collecting, measuring, analyzing, and reporting web data to understand and optimize
web usage. Businesses and marketers use web analytics to track user behavior, measure the effectiveness of campaigns,
and improve website performance.Here's how web analytics generally works:
Data Collection: Web analytics tools like Google Analytics, Adobe Analytics, or Matomo track user interactions on a website
using methods such as cookies, JavaScript tags, and server logs.Tracking Codes: Most web analytics tools require placing a
small snippet of JavaScript code (tracking code or tag) on each page of the website.Data Processing: The data sent from the
website is processed by the analytics tool, which organizes it into meaningful reports.Analysis: Once the data is processed,
users can analyze reports showing website performance, user behavior, traffic sources, conversion rates, and more.
Understanding Various Types of Cookies:1. First-party Cookies,2. Third-party Cookies,3. Session Cookies,
4. Persistent Cookies,5. Secure Cookies,6. HttpOnly Cookies,7. SameSite Cookies,8. Zombie Cookies,
How Cookies Support Web Analytics:User Identification: Cookies help identify returning users and differentiate between
new and returning visitors, allowing for more accurate traffic data.Session Management: Session cookies enable websites
to track user activities within a single session, critical for understanding navigation paths.Personalization: Persistent
cookies help personalize the user experience by storing preferences and behavior data.Conversion Tracking: Cookies are
essential for tracking user journeys, especially in e-commerce and ad campaigns, helping determine the effectiveness of
marketing efforts.
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25/08/2024

How to Improve Facebook Pixel Event Match Quality?
Improving Facebook Pixel Event Match Quality (EMQ) is essential for optimizing your ads, as it helps Facebook better match pixel data with users, resulting in more accurate tracking, better targeting, and higher-quality audience creation. Here’s how you can enhance your Event Match Quality:
Improving Facebook Pixel Event Match Quality (EMQ) is essential for optimizing your ads, as it helps Facebook better match pixel data with users, resulting in more accurate tracking, better targeting, and higher-quality audience creation. Here’s how you can enhance your Event Match Quality:
1. Collect and Pass More Data (Customer Information Parameters)Use Advanced Matching: Pass more customer information parameters like first name, last name, email, phone number, city, state, country, gender, and zip code. The more information you provide, the better Facebook can match users.Hashing Data: Ensure all customer information is properly hashed before sending it to Facebook.
2. Improve Data Accuracy and ConsistencyStandardize Data Collection: Make sure the data you’re sending is consistent in format (e.g., standardized email formats or phone numbers with country codes).
Eliminate Errors: Validate that all data being sent is accurate and free from typos or formatting issues, which can lead to mismatches.
Use Full Names and Addresses: Providing full names and addresses increases the likelihood of an accurate match.
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17/08/2024

how to Setup GA4 Client & GA4 base tag in Server container?
Setting up Google Analytics 4 (GA4) with a server container in Google Tag Manager (GTM) involves several steps. Google Tag Manager (Web and Server Containers): Make sure you have both a web container and a server container set up in Google Tag Manager.Google Analytics 4 (GA4) Property: Ensure that you have a GA4 property created.: Setting Up the GA4 Client in the Server Container
Go to the GTM Server Container:
Open Google Tag Manager.
Select your Server Container.
Create a GA4 Client:
Go to the Clients section on the left.
Click on New and select Google Analytics: GA4 as the client type.
Give it a name like "GA4 Client."
Save the client.
Configure the Client:
Ensure that the GA4 Client is configured to listen for incoming requests. By default, it listens for measurement protocol events from the web container.
Step 2: Setting Up the GA4 Base Tag in the Web Container
Go to the GTM Web Container:
Open Google Tag Manager.
Select your Web Container.
Create a GA4 Configuration Tag:
Go to the Tags section.
Click New and select Google Analytics: GA4 Configuration.
Enter your GA4 Measurement ID (found in the GA4 property).
In the Tag Configuration section, scroll down to the Tag Firing Options and select the “Send to server container” option.
Set the Server Container URL:In the Server Container URL field, enter the URL of your server container (e.g., https://analytics.example.com).
Configure Triggering:
Set the triggers to determine when this GA4 configuration tag should fire. Typically, it’s set to fire on All Pages.
Save and Publish the Tag:
Save your configuration and publish the changes.
Step 3: Testing and Debugging
Use the GTM Debug Mode:
Open the preview mode in GTM to test your tags.
Verify that the GA4 events are being sent to your server container by checking the debug panel.
Check the Network Requests:
In your browser’s developer tools, check the network requests to ensure that GA4 hits are being sent to your server container URL.
Review in GA4:
Go to your GA4 property and check if data is being received.
Summary
GA4 Client in Server Container: Set up the GA4 client to receive hits from your web container.
GA4 Configuration Tag in Web Container: Configure the GA4 base tag to forward hits to the server container.
Testing: Debug and ensure data flows correctly from the web container to the server container and then to GA4.
This setup allows you to send data through your server container, providing better control over data collection, data modification, and privacy.
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06/07/2024

What is Facebook Pixel?
Facebook Pixel is a piece of code that you place on your website. It helps you understand the actions people take on your website, and it collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.
Why Do You Need It?
Conversion Tracking: Facebook Pixel allows you to track the actions that people take on your website as a result of your Facebook ads. This includes purchases, sign-ups, and other key events.Optimizing Ads: By understanding what actions people take after seeing your ads, you can optimize your ad delivery to target people who are more likely to convert.Audience Building: Pixel data helps you build custom audiences for future ads. For example, you can create an audience of people who visited a specific page on your website or took a specific action.Remarketing: You can use Pixel data to show targeted ads to people who have already visited your website or taken a specific action, helping to drive them back to your site to complete a purchase or take another desired action.Enhanced Ad Measurement: It provides detailed analytics and insights about your ads' performance, helping you make informed decisions about your advertising strategies.Cost Efficiency: By targeting ads more effectively and reducing spend on less effective ads, you can achieve better ROI for your ad budget.
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12/06/2024

Why is performance marketing important?
Performance marketing is crucial for several reasons, particularly in today's data-driven and results-oriented business environment. Here are some key reasons why performance marketing is important.Measurable Results: Performance marketing allows businesses to track and measure the effectiveness of their marketing campaigns.Cost-Effectiveness: With performance marketing, businesses pay only for the desired action (such as a click, lead, or sale).Targeted Advertising: Performance marketing leverages data to target specific audiences with high precision.Flexibility and Scalability: Performance marketing campaigns can be easily scaled up or down based on performance data.Enhanced Accountability: Since performance marketing is results-driven, it holds marketers accountable for their campaigns.Improved ROI: By focusing on measurable outcomes and optimizing campaigns based on performance data, businesses can achieve a higher return on investment.In summary, performance marketing is important because it emphasizes measurable, cost-effective, and targeted marketing efforts.
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21/05/2024

What You Need To Know About Google Ads Manager (MCC)?
Google Ads Manager, previously known as My Client Center (MCC), is a powerful tool for advertisers and agencies managing multiple Google Ads accounts.1. Centralized Management,2. Access and Permissions,3. Efficiency and Time-Saving-Bulk Actions,Single Login,
Automated Rules,4. Reporting and Analytics-Cross-Account Reporting,Performance Metrics,Custom Reports,5. Billing Consolidation,6. Advanced Features-Labels,Client Invitations,API Access,7. Enhanced Control and Insights-Account Performance Overview,Optimization Recommendations,8. Scalability,9. Security and Compliance-Two-Step Verification,Policy Compliance,Getting Started with Google Ads Manager-Create a Manager Account,Link Existing Accounts,Explore Features,Optimize Workflow,Regularly Review Performance,By consolidating the management of multiple Google Ads accounts, Google Ads Manager offers significant advantages in terms of efficiency, control, and scalability, making it an essential tool for advertisers and agencies alike.
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13/05/2024

Why is Google Analytics important for marketers?
Google Analytics is crucial for marketers for several reasons:
Data-driven Decision Making: Google Analytics provides marketers with a wealth of data about website traffic, user behavior, and conversions. By analyzing this data, marketers can make informed decisions about their marketing strategies, content, and campaigns.
Understanding Audience: Marketers can gain insights into their audience demographics, interests, and behaviors through Google Analytics. This helps in tailoring marketing messages and targeting specific audience segments more effectively.Tracking Campaign Performance: Google Analytics allows marketers to track the performance of their marketing campaigns in real-time. They can see which channels are driving the most traffic, conversions, and revenue, enabling them to optimize their marketing efforts accordingly.Measuring ROI: With Google Analytics, marketers can track the ROI (Return on Investment) of their marketing activities. They can see which campaigns are generating the most revenue and which ones need improvement, helping them allocate their budget more effectively.Website Optimization: Google Analytics provides valuable insights into website performance, such as page load times, bounce rates, and exit pages. By identifying areas for improvement, marketers can optimize their website to enhance the user experience and increase conversions.Goal Tracking: Marketers can set up goals in Google Analytics to track specific actions on their website, such as sign-ups, purchases, or downloads. This allows them to measure the success of their marketing efforts and identify areas for improvement.
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07/05/2024

why need conversion tracking in a website?
Conversion tracking in a website is crucial for several reasons:
Performance Measurement: It allows you to track the effectiveness of your marketing efforts, such as online ads or email campaigns, by measuring how many users take a desired action (conversion) on your website, such as making a purchase, signing up for a newsletter, or filling out a formROI Calculation: Conversion tracking helps you calculate the return on investment (ROI) for your marketing campaigns. By knowing which campaigns lead to conversions, you can allocate your resources more effectively and invest in the strategies that yield the highest returns.Optimization: With conversion tracking data, you can analyze which aspects of your website or marketing campaigns are performing well and which ones need improvement. This allows you to optimize your website and marketing strategies to better meet the needs and preferences of your target audience.Decision Making: Conversion tracking provides valuable insights that can inform your business decisions. For example, if you discover that a particular ad campaign is driving a high number of conversions, you may choose to allocate more budget to that campaign or expand it to other channelsUnderstanding Customer Behavior: By tracking conversions, you gain a better understanding of your customers' behavior and preferences. This insight can help you tailor your marketing messages and website content to better resonate with your audience, ultimately leading to higher conversion rates.Overall, conversion tracking is essential for businesses looking to measure the success of their online marketing efforts, optimize their website and campaigns, and make data-driven decisions to drive growth and profitability.
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