13/02/2024
Digital marketing refers to the use of digital channels, such as websites, social media, search engines, email, and mobile apps, to promote products or services. It encompasses various strategies including content marketing, search engine optimization (SEO), social media marketing, email marketing, and online advertising. Its primary goal is to connect with target audiences, build brand awareness, drive traffic, and ultimately generate leads or sales in the online space. Digital marketing allows for precise targeting, real-time analytics, and the ability to adjust strategies based on data-driven insights.
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