31/10/2023
There are several types of Google Ads services that can be tailored to meet your specific business objectives and target audience. Here are some common types of Google Ads services:
đ Search Ads: These are text-based ads that appear on Google search engine results on pages when users search for specific keywords related to your business. Search ads allow you to reach potential customers actively looking for products or services like yours.
đ Display Ads: Display ads are visually attractive banners or image ads that appear on websites within the Google Display Network. This network includes many websites, blogs, and apps, providing extensive reach and targeting options to showcase your brand and drive awareness.
đ Video Ads: Video ads are displayed on YouTube and across the Google Display Network. You can create engaging video content to showcase your products, services, or brand story and reach a broad audience through targeted placements or in-stream ads.
đ Shopping Ads: Shopping ads are product-based ads that appear on Google search results when users search for specific products. These ads include product images, prices, and brief descriptions, making it easy for users to compare and make purchase decisions.
đ App Campaigns: If you have a mobile app, Google Ads offers app campaigns to promote your app across Google's various platforms, including Search, Display, YouTube, and Google Play. App campaigns can help increase app installations and engagement.
đ Remarketing Ads: Remarketing ads target users who have previously visited your website or engaged with your app. These ads follow users as they browse other websites or use other apps, reminding them of your brand and encouraging them to return and convert.
đ Local Ads: Local ads help businesses promote their physical stores or services to users searching for nearby businesses or specific locations. These ads appear on Google Maps, search results, and other relevant local platforms.
It's important to choose the right combination of Google Ads services based on your business goals, target audience, and budget.
