
10/05/2025
A Facebook Ads campaign is a structured marketing effort using Facebook’s advertising platform to promote products, services, or content to a specific audience. It consists of three main levels:
1. Campaign: This is the top level, where you define the objective of your ad (e.g., brand awareness, website traffic, lead generation, sales).
2. Ad Set: Within each campaign, you create one or more ad sets. Here you define:
Target audience (age, location, interests, behavior)
Budget and schedule
Ad placement (Facebook, Instagram, Messenger, Audience Network)
3. Ads: These are the actual creatives—images, videos, text, links—that people see. You can test different versions to see what performs best.
Would you like an example of how to set up a campaign for a specific goal?