25/08/2022
🔶 What is an engagement ad?
An engagement ad is an ad where people directly interact with your ad through likes, shares, and comments. Engagement ads are used to boost any Facebook post and promote any page.
🔶 How to create an engagement ad?
Firstly, go to the Facebook ad manager.
Click on create
Create a new campaign
Choose a campaign objective such as “engagement”.
Click to continue
Create a campaign name such as “engagement.”
Create an ad set name such as “engagement.”
Create an ad with a name like “engagement.”
Click to continue
🔶 Campaign Section
Campaign Section: Fill up all the essential data in the campaign section, as
Campaign name: Engagement
Buying type: Auction
Campaign objective: Engagement, Traffic, Conversion
Campaign spending limit set at $50/$60-$100/what do you want?
Campaign budget set-CBO/ABO
Go to next
🔶 Ad Set Section
Ad Set Section: Fill up all the essential data in the ad set section, as
Ad set name-Engagement
Location-on our ad-Geography of ads>Bangladesh
Engagement type: Engagement
Start date & end date set-As xx/xx/xx to xx/xx/xx
Audience setup
Ad running location-Bangladesh
Age: 21-45
Gender: All
Detailed targeting set-By interest/demography/behavior
Ad placement set: Where to place your ad
Go to next
🔶 Ad Section
Ad Section: Fill up all the essential data in the ad section, as
Ad Name-Engagement
page select-Select a from where the will show
Instagram setup: If you want to run an ad on Instagram
Ad select mode: Manual ad select
Media upload-Upload image or video
Primary text: Create primary text for the ad
Heading-Create an ad heading
Description: Create a description of the product or service.
CTA button set (Call to action button)
Publish now
🔶 What is CBO and ABO?
CBO stands for campaign budget optimization, and ABO stands for ad set budget optimization. A CBO budget is set when you spend more than $50 in a day, and an ABO budget is set when you spend less than $50 in a day.
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