Expert Rifat

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🚀 Google Ads Expert | Helping Local Service Businesses Get More Leads, Calls & ROI | 📊 Proven ROI Strategies | 🧩 GA4 & Tag Manager Specialist | ⏳ 5+ Years Experience

Client: “I’m spending $1000+ per month on Google Ads but not sure what I’m getting.”Industry: HVAC (Heating & Cooling) L...
04/08/2025

Client: “I’m spending $1000+ per month on Google Ads but not sure what I’m getting.”

Industry: HVAC (Heating & Cooling)
Location: Florida

🔍 My audit revealed:
– Using broad match for terms like “air” and “cooling”
– Ads were showing outside service zone
– No call tracking

🛠 What I implemented:
– Switched to phrase match & added 23 negative keywords
– Geo-restricted campaigns
– Created custom landing page with seasonal offers
– Added call tracking + form tracking via GTM

📈 Outcome:
– Cost per conversion dropped from $84 to $28
– Clear tracking of all leads
– Client extended contract 3 months upfront

📩 Spending money but don’t know where the leads are going?

DM me “Track My Ads” — I’ll audit your setup & show what you’re missing.


❌ Myth: Broad match keywords bring in more people — so they must be better.✅ Truth: Broad match brings in more irrelevan...
28/07/2025

❌ Myth: Broad match keywords bring in more people — so they must be better.

✅ Truth: Broad match brings in more irrelevant clicks if not managed tightly.

Unless you're using audience signals and strong negative keywords, broad match can:
– Trigger for unrelated searches
– Drain your budget quickly
– Lower lead quality significantly

🎯 I use broad match strategically, not blindly.

📩 If you're using broad match and seeing junk leads — DM me “Keyword Audit”.

Why I Chose Google Ads (And Not SEO, Facebook Ads, and others)When I started learning online marketing, I explored a lot...
25/07/2025

Why I Chose Google Ads (And Not SEO, Facebook Ads, and others)

When I started learning online marketing, I explored a lot:

✔️ SEO
✔️ Facebook Ads
✔️ Social Media Marketing & Others

But none of them felt right.

Then I found Google Ads.

Here’s why it clicked for me:

I loved how measurable it was.
I could track exactly what was working and what wasn’t.
It wasn’t about chasing trends — it was about understanding user intent.

And that was powerful.

That one decision shaped my entire freelancing career.

Want to build a skill that brings results and long-term value?

DM me “Why Google Ads” — I’ll tell you why it still excites me after 5+ years.

🎯 Why You Should Run a Branded Campaign — Even if You Rank #1 on Google🔍 Think you don’t need to run Google Ads for you...
23/07/2025

🎯 Why You Should Run a Branded Campaign — Even if You Rank #1 on Google

🔍 Think you don’t need to run Google Ads for your own business name?

Think again.

Branded campaigns protect your brand from:
⚠️ Competitors bidding on your name
⚠️ Losing clients to similar-sounding businesses
⚠️ Traffic leakage

For just $0.30–$0.50 per click, you can:
✅ Control your messaging
✅ Capture high-intent searchers
✅ Boost conversions instantly

I run branded campaigns for every client — no exceptions.

Need help setting yours up?

DM me “Brand Protect” — I’ll help you do it in 15 mins.

❌ Myth: Once a Google Ads campaign is launched, it will run on its own.✅ Truth: Google Ads is not a crockpot. It’s more ...
13/07/2025

❌ Myth: Once a Google Ads campaign is launched, it will run on its own.

✅ Truth: Google Ads is not a crockpot. It’s more like a high-performance engine — it needs tuning.

Even well-built campaigns need:
– Weekly search term reviews
– Keyword & bid adjustments
– New negative keywords
– Landing page performance checks

💡 My best results come from ongoing optimizations, not the initial launch.

📩 If your ads are “set and forget” — chances are, your results are too.

DM me “Optimize Me” and I’ll show what’s missing.

Client: “Why am I getting calls for completely unrelated services?”❌ Their keyword: +cleaning +service Which matched wit...
12/07/2025

Client: “Why am I getting calls for completely unrelated services?”

❌ Their keyword: +cleaning +service
Which matched with:
– “free cleaning jobs”
– “how to start a cleaning business”
– “dental cleaning near me”

🔍 They had broad match modified keywords with ZERO negative keywords.

✅ What I did:
– Switched to phrase and exact match
– Added 65+ negative keywords including: job, free, dental, DIY, YouTube

📊 Result:
– Reduced irrelevant clicks
– Doubled qualified leads
– Cut CPL by 47%

📩 Broad match without negatives = money leak.

DM me “Keyword Audit” if you want your ads to stop attracting the wrong crowd.


Mistake Most Freelancers MakeRunning Ads Without Tracking = Lighting Money on FireYou can’t improve what you don’t measu...
12/07/2025

Mistake Most Freelancers Make

Running Ads Without Tracking = Lighting Money on Fire

You can’t improve what you don’t measure.

Every campaign I build includes:
✔️ Event tracking
✔️ Phone call tracking
✔️ Form submission tracking
✔️ Scroll depth & session duration

📊 This is how I make ads profitable — not lucky.

If your current freelancer didn’t set this up, it’s time for a second opinion.


This local gutter cleaning business in San Jose, CA was spending money on Google Ads but getting barely 1–2 leads a week...
11/07/2025

This local gutter cleaning business in San Jose, CA was spending money on Google Ads but getting barely 1–2 leads a week.

They asked: “Is Google Ads even worth it?”

🔍 What I found:
– No negative keywords — wasting 50% of budget
– Ad copy was vague and didn’t mention gutter services
– Broad match keywords targeting unrelated searches

🛠 What I did:
– Installed call tracking & GTM to measure real results
– Optimized keywords to target only “gutter cleaning near me” and intent terms
– Updated ad copy with urgency + seasonal relevance
– Added local zip targeting with call extensions

🚀 Results:
– 19 qualified calls in 10 days
– CPL dropped by 54%
– Now running ads every month with me

📩 If your ad spend feels like it’s vanishing — maybe it’s time to bring in a new strategy.

DM me “Audit My Ads” — I’ll review your setup and suggest fixes you can apply right away.


48 Qualified Leads in 21 Days — Gutter Cleaning Campaign Breakdown📍 Service: Gutter Cleaning 🗺️ Location: San Jose, CA ...
11/07/2025

48 Qualified Leads in 21 Days — Gutter Cleaning Campaign Breakdown

📍 Service: Gutter Cleaning
🗺️ Location: San Jose, CA
💰 Budget: $462
📞 Result: 48 qualified leads — $9.63 CPL

What worked:
✅ “Near me” + emergency intent keywords
✅ Phone-first landing page
✅ Location pin ad creatives
✅ Day-parting during rain forecast!

It’s not just about ads — it’s about timing, targeting & trust.

Want this for your service niche? DM me "Gutter".

🧠 One of the most asked questions I get: "I searched my keyword and couldn’t find my ad. Are they even running?"And the ...
10/07/2025

🧠 One of the most asked questions I get:
"I searched my keyword and couldn’t find my ad. Are they even running?"

And the truth is — ads can run without showing to you personally.

⚠️ Why this happens:
– Budget exhausted early
– Low ad rank due to poor Quality Score
– Wrong keyword match
– Personal search history affects results

✅ What I told the client:
– Use Google’s Ad Preview Tool (never search manually!)
– Improve landing page + ad relevance
– Boost bids & schedule properly

📈 We doubled their impressions and achieved consistent visibility on Page 1.

🎯 Don’t rely on manual searches to judge your campaign.

DM me “Visibility Audit” — I’ll show you what’s really going on.

The Secret to Reducing Cost-Per-Lead Without Cutting BudgetWant to lower your CPL without reducing ad spend?Here’s a sec...
10/07/2025

The Secret to Reducing Cost-Per-Lead Without Cutting Budget

Want to lower your CPL without reducing ad spend?

Here’s a secret:
🔍 Fix the landing page — not the budget.

Most local businesses spend hundreds on traffic, but send users to:
❌ Slow-loading websites
❌ Pages with no call-to-action
❌ No trust elements (reviews, guarantee, certifications)

When I rebuilt a client’s landing page with:
✅ Trust badges
✅ Mobile-optimized call buttons
✅ Clear offer (e.g., 20% off 1st cleaning)

CPL dropped from $33 → $11
That’s 3x more leads, same budget.

📲 Want me to review your landing page and suggest improvements?

DM me “Page Fix” — no strings attached.


❌ Myth: “I’ll just let Google’s AI optimize everything. It knows best.”✅ Truth: Google's automation helps — but it needs...
09/07/2025

❌ Myth: “I’ll just let Google’s AI optimize everything. It knows best.”

✅ Truth: Google's automation helps — but it needs expert guidance.

I’ve audited countless campaigns where:
– Broad match keywords were wasting money
– Auto-generated ads were irrelevant
– Budget was being spread too thin

Automation ≠ Autopilot.

🎯 My job is to train Google’s AI with the right data:
– Smart conversions
– Clean structure
– Clear audience intent

📩 Not getting results from your "smart" campaigns? DM me “Take Back Control”.

Address

Mirpur 10
Mirpur
1216

Telephone

+8801764845513

Website

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