Expert Rifat

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🚀 Google Ads Expert | Helping Local Service Businesses Get More Leads, Calls & ROI | 📊 Proven ROI Strategies | 🧩 GA4 & Tag Manager Specialist | ⏳ 5+ Years Experience

This local gutter cleaning business in San Jose, CA was spending money on Google Ads but getting barely 1–2 leads a week...
11/07/2025

This local gutter cleaning business in San Jose, CA was spending money on Google Ads but getting barely 1–2 leads a week.

They asked: “Is Google Ads even worth it?”

🔍 What I found:
– No negative keywords — wasting 50% of budget
– Ad copy was vague and didn’t mention gutter services
– Broad match keywords targeting unrelated searches

🛠 What I did:
– Installed call tracking & GTM to measure real results
– Optimized keywords to target only “gutter cleaning near me” and intent terms
– Updated ad copy with urgency + seasonal relevance
– Added local zip targeting with call extensions

🚀 Results:
– 19 qualified calls in 10 days
– CPL dropped by 54%
– Now running ads every month with me

📩 If your ad spend feels like it’s vanishing — maybe it’s time to bring in a new strategy.

DM me “Audit My Ads” — I’ll review your setup and suggest fixes you can apply right away.


48 Qualified Leads in 21 Days — Gutter Cleaning Campaign Breakdown📍 Service: Gutter Cleaning 🗺️ Location: San Jose, CA ...
11/07/2025

48 Qualified Leads in 21 Days — Gutter Cleaning Campaign Breakdown

📍 Service: Gutter Cleaning
🗺️ Location: San Jose, CA
💰 Budget: $462
📞 Result: 48 qualified leads — $9.63 CPL

What worked:
✅ “Near me” + emergency intent keywords
✅ Phone-first landing page
✅ Location pin ad creatives
✅ Day-parting during rain forecast!

It’s not just about ads — it’s about timing, targeting & trust.

Want this for your service niche? DM me "Gutter".

🧠 One of the most asked questions I get: "I searched my keyword and couldn’t find my ad. Are they even running?"And the ...
10/07/2025

🧠 One of the most asked questions I get:
"I searched my keyword and couldn’t find my ad. Are they even running?"

And the truth is — ads can run without showing to you personally.

⚠️ Why this happens:
– Budget exhausted early
– Low ad rank due to poor Quality Score
– Wrong keyword match
– Personal search history affects results

✅ What I told the client:
– Use Google’s Ad Preview Tool (never search manually!)
– Improve landing page + ad relevance
– Boost bids & schedule properly

📈 We doubled their impressions and achieved consistent visibility on Page 1.

🎯 Don’t rely on manual searches to judge your campaign.

DM me “Visibility Audit” — I’ll show you what’s really going on.

The Secret to Reducing Cost-Per-Lead Without Cutting BudgetWant to lower your CPL without reducing ad spend?Here’s a sec...
10/07/2025

The Secret to Reducing Cost-Per-Lead Without Cutting Budget

Want to lower your CPL without reducing ad spend?

Here’s a secret:
🔍 Fix the landing page — not the budget.

Most local businesses spend hundreds on traffic, but send users to:
❌ Slow-loading websites
❌ Pages with no call-to-action
❌ No trust elements (reviews, guarantee, certifications)

When I rebuilt a client’s landing page with:
✅ Trust badges
✅ Mobile-optimized call buttons
✅ Clear offer (e.g., 20% off 1st cleaning)

CPL dropped from $33 → $11
That’s 3x more leads, same budget.

📲 Want me to review your landing page and suggest improvements?

DM me “Page Fix” — no strings attached.


❌ Myth: “I’ll just let Google’s AI optimize everything. It knows best.”✅ Truth: Google's automation helps — but it needs...
09/07/2025

❌ Myth: “I’ll just let Google’s AI optimize everything. It knows best.”

✅ Truth: Google's automation helps — but it needs expert guidance.

I’ve audited countless campaigns where:
– Broad match keywords were wasting money
– Auto-generated ads were irrelevant
– Budget was being spread too thin

Automation ≠ Autopilot.

🎯 My job is to train Google’s AI with the right data:
– Smart conversions
– Clean structure
– Clear audience intent

📩 Not getting results from your "smart" campaigns? DM me “Take Back Control”.

❌ Myth: Google Ads is too expensive for small businesses.✅ Truth: Wasted ad spend is expensive. Smart targeting isn't.I’...
05/07/2025

❌ Myth: Google Ads is too expensive for small businesses.

✅ Truth: Wasted ad spend is expensive. Smart targeting isn't.

I’ve worked with local service businesses spending just $10–$30/day — and they still generate quality leads.

Here’s what makes it affordable:
– Precise location targeting
– High-converting keywords
– Strong negative keyword list
– Proper ad scheduling

📉 Most people overspend due to poor setup, not platform cost.

📩 Want to get leads without burning your budget? DM me “Affordable Ads”.

📩 A frustrated client messaged: "We’re getting leads, but most of them are not a good fit. They ask the wrong questions ...
02/07/2025

📩 A frustrated client messaged:
"We’re getting leads, but most of them are not a good fit. They ask the wrong questions or don’t want our services."

This is a sign of poor targeting — and it’s more common than you think.

⚠️ Here’s what was wrong:
– Too broad keyword targeting
– No exclusions in place
– Ad copy was too generic
– Landing page didn’t filter or pre-qualify visitors

✅ What I did:
– Refined keywords with intent-focused terms
– Updated ad copy to clearly define who it’s for
– Rewrote landing page to include pricing/availability notice

📈 Low-quality leads stopped. Qualified leads increased by 3x.

🎯 Getting leads who aren’t serious buyers?

DM me “Fix My Targeting” — I’ll help you qualify better.

📩 A client messaged: "I’m getting leads, but I have no idea where they’re coming from."Sound familiar?Most service busin...
30/06/2025

📩 A client messaged:
"I’m getting leads, but I have no idea where they’re coming from."

Sound familiar?

Most service business owners aren’t tracking calls, forms, or button clicks properly — and that means you can’t scale.

⚠️ What was missing:
– No GA4 setup
– No phone call or form tracking
– No Tag Manager events
– No clear funnel attribution

✅ What I implemented:
– Google Tag Manager + full event tracking
– GA4 conversion setup
– Synced everything with Google Ads

📊 The client finally saw which campaigns were generating real revenue — and stopped wasting budget on underperformers.

🎯 Not tracking your leads accurately?
DM me “Track My Ads” — I’ll get it sorted.

❌ Myth: The more clicks you get, the better your campaign is performing.✅ Truth: Clicks mean nothing without conversions...
29/06/2025

❌ Myth: The more clicks you get, the better your campaign is performing.

✅ Truth: Clicks mean nothing without conversions.

Many business owners celebrate when they see 1,000 clicks…
But if those clicks aren’t turning into leads or calls, you’re just paying for attention — not action.

🎯 I focus on Qualified Clicks, not just traffic.
– Conversion-focused keywords
– Intent-driven ad copy
– Landing pages that make people call

📩 If your campaigns are getting clicks but not leads — DM me “Fix My Funnel”.

🎯 Why Most Google Ads Agencies Fail Local Cleaning Businesses❌ Many agencies treat local cleaning businesses like eComme...
29/06/2025

🎯 Why Most Google Ads Agencies Fail Local Cleaning Businesses

❌ Many agencies treat local cleaning businesses like eCommerce stores.

They focus on:
➡️ Clicks, not calls
➡️ Impressions, not bookings
➡️ Generic strategies, not ZIP-code level planning

But local service businesses don’t need “traffic” — they need leads that convert into jobs.

💡 When I work with cleaning companies, I focus on:
✅ Targeting local buyer-intent searches
✅ Conversion-focused ad copy
✅ Call tracking + GA4 events
✅ Location-specific landing pages

🎯 Real strategy = real ROI.
That’s why one of my clients went from 17 to 96 monthly appointments — without increasing their budget.

Ready to ditch the guesswork and start getting real results?

DM me “Local Strategy” to chat.

🗣️ This question lands in my inbox almost every week: "Google suggests Smart Campaigns. Should I use it or go manual?"He...
28/06/2025

🗣️ This question lands in my inbox almost every week:
"Google suggests Smart Campaigns. Should I use it or go manual?"

Here’s the honest answer: Smart Campaigns may be “easy” — but they often waste money when you’re trying to generate real leads.

⚠️ Why they don’t work well for local services:
– No negative keyword control
– Poor tracking options
– Zero visibility into what’s working
– You’re flying blind

✅ What I told this client:
We skipped Smart Campaigns and built a Search campaign from scratch — keyword-focused, tightly structured, conversion-optimized.

📈 End result? 4x more leads at 60% lower cost-per-lead.

🎯 Running Smart Campaigns and not getting leads?

DM me “Build Me a Real Campaign” — I’ll set it up the right way.

💬 I often get messages like: "Why am I paying $4 or $5 per click? This can’t be normal!"It’s one of the most common frus...
27/06/2025

💬 I often get messages like:
"Why am I paying $4 or $5 per click? This can’t be normal!"

It’s one of the most common frustrations service business owners have with Google Ads.
And 90% of the time — the reason is fixable.

⚠️ Here’s what’s usually wrong:
– No control over keyword match types
– Competing with national-level advertisers
– Low Quality Score
– No negative keywords filtering junk

✅ What I did for this client:
– Switched to exact & phrase match
– Focused on local, high-intent keywords
– Optimized ad copy & landing page for relevance
– Built a strong negative keyword list

📉 Result? CPC dropped from $5.20 to $1.80 — better traffic, lower cost, more leads.

🎯 If you're spending too much per click — let's fix it.

DM me "Lower My CPC" — and I’ll show you exactly what to change.

Address

Mirpur 10
Mirpur
1216

Telephone

+8801764845513

Website

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