08/06/2025
আমার প্রশ্ন ছিল ফেসবুকের কাছে - Why does Facebook reduce reach, engagement, and views? Will Facebook change this rule?
ফেসবুক উত্তর দিয়েছে--
Facebook's algorithm is designed to prioritize certain content, leading to reduced reach, engagement, and views for many pages and profiles. This is primarily driven by factors like the platform's focus on advertising, the need to show users more relevant content, and the increased competition for attention. While Facebook does not explicitly state a policy change, the platform continues to evolve its algorithm, which can impact reach and engagement over time.
Here's a more detailed breakdown:
Why Facebook reduces reach, engagement, and views:
Advertising Focus:
Facebook actively encourages businesses to use its ad platform for increased reach, potentially de-prioritizing organic posts that don't rely on paid promotion.
Algorithm Prioritization:
The algorithm is designed to show users content it deems most relevant and engaging, based on their interactions and preferences. This means that content that consistently receives high engagement is more likely to be displayed, while other content may be pushed down in the feed.
Increased Content Volume:
As more users and businesses join Facebook, the platform needs to work harder to show users the most valuable content, leading to a reduction in organic reach for some.
Engagement is Key:
Facebook wants users to engage with the content they see. Content that receives high engagement (likes, comments, shares) is more likely to be shown to others in the future.
Content Quality and Relevance:
If your content is not engaging or relevant to your audience, it may not reach as many people.
Policy Violations:
Content that violates Facebook's community standards or monetization policies can lead to reduced reach or even demonetization.
Will Facebook change its rules?
Ongoing Algorithm Updates:
Facebook continues to update its algorithm, and these changes can impact reach and engagement over time.
Focus on Monetization:
Facebook is likely to continue focusing on its ad platform as a primary source of revenue.
User Experience:
While Facebook prioritizes engagement and relevance, it also aims to provide a positive user experience.
Adapting to Changing Trends:
As user behavior and content consumption patterns evolve, Facebook may adjust its algorithm to better cater to these changes.