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Fair Technology BD, Narayanganj (2025)

10/06/2024

The Profit of Google Ads for Businesses
Introduction
Google Ads, formerly known as Google AdWords, is one of the most effective online advertising platforms. Businesses of all sizes use Google Ads to reach potential customers, increase brand awareness, and drive sales. Understanding the profitability of Google Ads is crucial for businesses considering this platform for their marketing efforts.

Benefits of Google Ads for Businesses
Targeted Advertising

Keyword Targeting: Advertisers can target users based on specific search queries, ensuring their ads are shown to individuals actively searching for related products or services.
Demographic Targeting: Google Ads allows targeting based on location, age, gender, interests, and more, which helps in reaching the right audience.
Remarketing: Businesses can show ads to users who have previously visited their website, increasing the chances of conversion.
Cost-Effective Advertising

Pay-Per-Click (PPC) Model: Businesses only pay when a user clicks on their ad, ensuring that the advertising budget is spent on engaged users.
Budget Control: Google Ads allows businesses to set daily or monthly budgets, giving them control over their ad spend.
Bidding Strategies: Various bidding strategies, such as cost-per-click (CPC), cost-per-thousand impressions (CPM), and cost-per-acquisition (CPA), help optimize the return on investment (ROI).
Measurable Results

Analytics and Reporting: Google Ads provides detailed reports and analytics, enabling businesses to track ad performance and make data-driven decisions.
Conversion Tracking: Businesses can track conversions, such as sales, sign-ups, or downloads, to measure the effectiveness of their campaigns.
Return on Ad Spend (ROAS): By calculating ROAS, businesses can determine the revenue generated from each dollar spent on ads.
Flexibility and Scalability

Ad Customization: Businesses can create different ad formats, including text, image, video, and responsive ads, to engage users effectively.
Campaign Flexibility: Campaigns can be adjusted in real-time based on performance, allowing for continuous optimization.
Scalability: Google Ads can be scaled up as the business grows, making it suitable for both small and large businesses.

ads

26/05/2024

* Benefits and Value of SEO as an Investment.

1, Improved Online Credibility, Trustworthiness, And Brand Recognition.

2, Increased Conversions and Sales Are Driven by Targeted Organic Website Traffic.

3, Targeted Audience Reach and Generation of Higher Quality Leads.

4, Long-term Sustainability and Cost-effectiveness Compared to Paid Advertising.

5, Improved User Experience and Enhanced Website Performance.

6, Attainment Of Competitive Advantage and Establishment of Brand Authority.

7, Illustration Of Successful Case Studies Showcasing Seo's Return on Investment (ROI).

07/05/2024

How to Learn Photo Editing?
You need to see what is a good image and a bad one. The key is in your perception. Edit your images as per your judgment. Here, I am telling you the key points, but setting the standard level is totally up to you. For example, you can adjust the white level at whichever position you want to.

These are the key points you should follow;

1. Crop you image

2. Adjust White Balance

3. Adjust Contrast

4. Remove Noise

5. Sharpen Your Image

6. Finalize Your Image and Share

7. Crop Your Image

02/05/2024

What Are the Benefits of Learning Video Editing?

Students interested in the behind-the-scenes aspects of film and video production may wish to learn video editing skills. Video editing is an incredibly important aspect of filmmaking. Anyone who wants to work in the film, television, or online content creation industry should consider learning how to edit videos. Video Editors are in high demand as the marketplace for digitally produced content continues to grow, with trained and experienced video editors commanding an average salary of $80,000.

Video Editing Careers

Video Editors: Video Editors are professionals who are tasked with ensuring that all of the video content that directors, artists, and other creatives produce is compiled and assembled into a finished product.
Video Managers: On larger video projects, teams of creatives will collaborate to bring a project to fruition, including editors, directors, storyboard artists, and producers.
Motion Graphics Designer: Some Video Editors may also work in the field of motion graphics design since the two fields use many of the same tools. Motion Graphics Designers will build the animated digital assets that Video Editors insert into film, television, or other video content.

27/04/2024

Benefits Of Video Marketing
1. Modern Customers Spend Most of Their Time On
Around 78 percent of people watch videos once per week and 55% watch videos every single day. Also, YouTube gets more than 5 billion views per day.

2. Excellent Return On Investment (ROI)
About 80% of our studies, tells that by adding an explainer video to your landing page, you can increase your sales. We tell that such videos are not required in order to increase sales.

3. Videos Convey Information More Efficiently
When you are trying to find out more of about a product or a service, what will you do? Will you try to read the content or will you go click the video and watch the video first?

4. Videos Increase Conversion Rate And Sales
Companies which use videos in their marketing strategy has 27% higher click rates and 34% higher web conversions than those who don’t use videos. Therefore, using videos in your marketing strategies such as e-mail marketing or landing pages will help you increase your conversion rates and sales, and also helps you achieve your goal.

5. Google
When Visitors go through your website and play videos, then they start spending time on your website. When your visitors spend more time on your site, search engines detect it, trusting that your website has a good content. This increases the possibility of your website showing up first on popular search engines such as Google. The number of videos on your website also increases your search engine rank.

6. Engaging Via Live Videos
Nowadays, almost all businesses and celebrities use Live Videos to engage with their audiences. If you can do a good live video, then your business can have great rewards and benefits. Engaging your audiences through live videos is one of the best methods, as it allows people to engage and post comments.

7. Videos Can Convince People To Buy
Nowadays, most of the people buy a product by viewing Online Video Ads, than by viewing TV channels. 34% of people buy it online but only16% of people buy the products through TV Channels. The reason is that TV Ads do not have ‘Buy Now’ Button, whereas Online Video Ads are one click away from ‘Buy Now’ Button, which helps in more conversion and sales for your business.

.tipu

20/04/2024

What is Photo Retouching?
Photo retouching is the process of editing a photograph to improve the quality of the image by removing flaws and improving aesthetic qualities.

Photo retouching is an important part of graphic design, commercial photography, and other fields. It can be used to make people or objects look better or change their appearance for a particular purpose.

Basically, it is an extensive portion of post-production work on which imperfections are removed, alterations like color correction, tone balance, contrast, brightness are adopted so that the final image looks glamorous.

.tipu

14/04/2024

ডোমেইন হোস্টিং কি? কীভাবে কাজ করে?
ডোমেইন হোস্টিং কি?
ওয়েবসাইট তৈরি করার জন্য সর্ব প্রথম প্রয়োজন পরে প্ল্যান এবং ইনভেস্টমেন্টের। তারপর শুরু হয় ডোমেইন এবং হোস্টিং এর পালা। চলুন ডোমেইন এবং হোস্টিং কি সে সম্পর্কে বিস্তারিত ধারণা লাভ করি।

ডোমেইন কি?
ডোমেইন অর্থ হলো ওয়েবসাইটের নাম। আমরা ইন্টারনেট ব্যবহারের সময় যে ওয়েবসাইট গুলো ভিজিট করি সে সব ওয়েবসাইটকে আমরা ডোমেইন নেম হিসেবেই চিনি যেমন YouTube, Facebook, Gmail ইত্যাদি। এখন ইউটিউব ওয়েবসাইটে ঢুকতে গেলে আমাদের ব্রাউজারের অ্যাড্রেস বারে youtube.com লিখতে হবে facebook.com লিখলে কিন্তু ইউটিউবে যাইতে পারবো না।

আপাত অর্থে ডোমেইন শব্দের অর্থ হলো ঠিকানা বা জায়গা। ইন্টারনেটের পারিভাষিক অর্থে ডোমেইনকে বলা হয় ওয়েবসাইটের ঠিকানা যা এর হোম পেজ বা অন্যান্য পেজকে নির্দেশ করে। ইন্টারনেটের এর বিশাল দুনিয়া থেকে আমাদের কাঙ্ক্ষিত ওয়েবসাইট খুঁজে পেতে ডোমেইন নেম সহায়তা করে।

হোস্টিং কি?
হোস্টিং হলো এমন একটি জায়গা যেখানে ওয়েবসাইটের সকল ফাইল জমা থাকে। হোস্টিং যে সার্ভার ভেতরে থাকে সেখানে উন্নত স্টোরেজ সিস্টেম ব্যবহার করা হয় যা ২৪/৭ ইন্টারনেটের সাথে যুক্ত থাকে। উক্ত সার্ভারগুলোতে ওয়েবসাইট এর ডাটা গুলো জমা থাকে।

সার্ভার গুলো ইন্টারনেটের সাথে সংযুক্ত থাকার কারণে ওয়েবসাইট ভিজিট করার সময় কোন ধরনের ঝামেলা ছাড়াই আমরা ফাইল গুলো দেখতে এবং ডাউনলোড করতে পারি। মোটকথা, অনেকগুলো সার্ভার নিয়ে হোস্টিং তৈরি করা হয় যেখানে ওয়েবসাইটের যাবতীয় ফাইল সংরক্ষণ করা থাকে। হোস্টিং গুলো এমন ভাবে কনফিগার করা থাকে যাতে ওয়েব ব্রাউজার দিয়ে ডোমেইন নেম ইউজ করে ফাইল গুলো ভিজিট করা যায়।

সর্বোপরি, একটি ওয়েবসাইট তৈরি করার জন্য এবং তা ইন্টারনেটে উন্মুক্ত করার জন্য সবার প্রথম প্রয়োজন পরে ডোমেইন এবং হোস্টিং এর। এগুলো ছাড়া কোন ওয়েবসাইট ইন্টারনেটে সবার জন্য লাইভ করা সম্ভব নয়।
is domain?
is hosting?

# Important of domain
of hosting

freelancer
.tipu
marketer tipu
# Fair technology

31/03/2024

What are the benefits of off-page SEO?
A number of factors are taken into consideration by Google before ranking a given website/page and one of those factors is off-page. It is difficult to rank only through content; this is where your off-page optimization and link building are essential. Backlinks tell Google what other websites are thinking about your site, so it is crucial to have backlinks from quality, relevant websites.
1. Better Search Ranking
2. Brand Awareness
3. Reputation
4. More Traffic
5. Search Visibility
6. Increase in ranking
7. Increase in page rank
8.Creator exposure
# SEO
# Benifit of SEO
# Benifit of off-page SEO

from bd
# Mr. Tipu
# tipu
# On page SEO
# What are the benefits of SEO

25/03/2024

What Is SEO – Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
• Products you sell.
• Services you provide.
• Information on topics in which you have deep expertise and/or experience.
The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.

Types of SEO
There are three types of SEO:
• Technical SEO: Optimizing the technical aspects of a website.
• On-site SEO: Optimizing the content on a website for users and search engines.
• Off-site SEO: Creating brand assets (e.g., people, marks, values, vision, slogans, catchphrases, colors) and doing things that will ultimately enhance brand awareness and recognition (i.e., demonstrating and growing its expertise, authority and trustworthiness) and demand generation.
Technology
# Tipu From Bd
# Tipu
# Freelancer Tipu
# SEO
# What is SEO
# Type of SEO
# Mr. tipu
# Imprtant of SEO
# Search Engine Optimization

21/03/2024

Why is Digital Marketing Important?
• It reaches a broad spectrum of internet users who spend their time and money online.
• It pins small businesses in top-ranking positions over brick-and-mortar firms with a meagre advertising budget.
• It provides businesses with laser-focused control to ensure target audiences read their messages.
• It allows personal-level marketing to provide comfort and security for customers to subscribe to the messages and purchase.
• It enables tracking ads and communicating with the target audience.
• It provides scaling and adaptability for growing businesses to get instant results and optimize accordingly, reducing lost revenues and wasted ad spend.
• It influences the purchase decisions of internet users who look for services, products, or anything they desire online.
• It allows businesses to market to people by various means that show individual respect.
marketing
important of digital marketing
digital marketing
# Freelancing
of digital work.
marketing.

Fair Technology BD

10/06/2024

26/05/2024

07/05/2024

02/05/2024

27/04/2024

20/04/2024

14/04/2024

31/03/2024

25/03/2024

21/03/2024

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