17/06/2025
to create Google Ad Campaign?
✅ Step 1: Sign in or Create a Google Ads Account
Go to: https://ads.google.com
Use your Google account to sign in.
Click “New Campaign” to get started.
✅ Step 2: Choose a Campaign Goal
Google will ask you to select a goal, such as:
Sales
Leads
Website traffic
Brand awareness and reach
App promotion
Or create a campaign without a goal (Manual)
Choose the one that best fits your objective.
✅ Step 3: Select a Campaign Type
You’ll need to select how you want to reach people:
Search (text ads in search results)
Display (image ads on websites)
Video (YouTube)
Shopping (for eCommerce)
Performance Max (automated across all Google channels)
App (promotes apps)
Example: For website leads → choose Search.
✅ Step 4: Set Up Campaign Settings
Campaign name (for internal use)
Networks: Choose whether to show your ads on Search Network, Display Network, or both.
Location targeting: Country, city, or radius around a point.
Languages: Choose languages your audience speaks.
Budget: Daily budget in BDT or USD.
Bidding: Choose a bidding strategy (e.g., conversions, clicks, impressions).
✅ Step 5: Add Keywords
Use the Keyword Planner tool or enter keywords manually.
Focus on terms your audience is searching for.
Group related keywords into ad groups.
✅ Step 6: Write Your Ads
Create compelling ad copy:
Headlines (3-15): Highlight your offer/benefits.
Descriptions (2): Clear call-to-action and value proposition.
Use keywords in the copy for better relevance.
Add final URL (landing page).
✅ Step 7: Add Ad Extensions (Optional but Recommended)
These make your ad more visible:
Sitelink extensions
Callout extensions
Call extensions
Location extensions
✅ Step 8: Review and Launch
Review your settings, budget, and ads.
Click “Publish” or “Save and Continue.”
✅ Step 9: Monitor and Optimize
Use the dashboard to track: