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JUBAYER HOSSAIN, Patgram (2025)

29/04/2025

"The comfort zone is where possibilities go to die!"

Many of us—whether professionals, entrepreneurs, or students—hesitate to step out of our comfort zones due to the fear of temporary failure. Yet, most successful people in the world have reached their positions precisely because they broke free from their self-made prisons of comfort!

We often say about people around us, "This guy/girl is so talented, so full of potential!" But years pass, and that same "promising" person remains stuck in the same position. Meanwhile, someone less talented surpasses them. Why? Because they took risks!

A key responsibility of leadership is to mentor such high-potential individuals and shift their mindset. They must realize—"You can only catch fish in waters where there are waves!"

01/04/2025

New Product Development (NPD) in FMCG

New Product Development (NPD) in the Fast Moving Consumer Goods (FMCG) industry involves creating and launching new products to meet consumer demands, drive innovation, and stay competitive.

Stages of New Product Development in FMCG

1. Idea Generation 💡

- Collect ideas from market research, consumer insights and competitor analysis.

- Aim: Identify innovative and consumer driven product concepts.

2. Idea Screening ✅

- Evaluate and filter ideas based on feasibility, market potential and strategic fit.

- Aim: Select the best ideas while eliminating impractical ones.

3. Concept Development & Testing 🧪

- Build product concepts and test them with target consumers through surveys or focus groups.

- Aim: Refine ideas based on consumer feedback and market needs.

4. Business Analysis 📊

- Assess costs, pricing, sales forecasts and profitability.

- Aim: Ensure the new product is financially viable and aligned with business goals.

5. Product Development 🏗️

- Create prototypes and perform quality assurance testing.

- Aim: Develop a market ready product that meets regulatory and quality standards.

6. Market Testing 📈

- Launch in a test market to gather real-world consumer feedback and evaluate performance.

- Aim: Identify potential challenges and refine the marketing strategy.

7. Commercialization (Launching) 🚀

- Execute a full scale product launch with production, distribution and promotion.

Aim: Maximize product awareness and market pe*******on.

8. Post-Launch Evaluation 🔍

- Monitor sales, customer feedback and market performance.

- Aim: Continuously improve and adjust to maintain product success.

A well executed New Product Development process in FMCG drives innovation, meets consumer needs and ensures market competitiveness. Success depends on thorough planning, cross functional collaboration and continuous adaptation to market feedback.

31/03/2025

EID MUBARAK ♥️

31/03/2025

ঈদের ছুটিতে নেটওয়ার্কিং এর সুযোগ বৃথা যেতে দিবেন না

ঈদের ছুটি মানেই আনন্দ, পরিবার ও প্রিয়জনদের সঙ্গে সময় কাটানো। তবে এই ছুটির সময়টাকে যদি একটু কৌশলীভাবে ব্যবহার করা যায়, তাহলে এটি আপনার পেশাগত জীবনের জন্যও হতে পারে দারুণ এক সুযোগ। অনেক পেশাদারই এই সময়টাতে একটু রিল্যাক্স থাকেন, তাই তাদের সঙ্গে যোগাযোগ করাটা তুলনামূলক সহজ হতে পারে। পুরনো সহকর্মী, ক্লায়েন্ট কিংবা শিল্পখাতের বিশেষজ্ঞদের সঙ্গে কুশল বিনিময় করে সম্পর্ক আরও দৃঢ় করা যায়।

নেটওয়ার্কিং মানে শুধু চাকরি খোঁজা নয়, বরং এটি ভবিষ্যতের সম্ভাবনাগুলোর দুয়ার খুলে দেয়। ঈদের শুভেচ্ছা জানিয়ে একটি ছোট্ট মেসেজ, কল বা অনানুষ্ঠানিক মিটআপ আপনার সম্পর্কে ইতিবাচক ধারণা তৈরি করতে পারে। অনেকে ছুটির পর নতুন সুযোগ খোঁজেন, তাই এই সময়টায় যদি নিজেকে ঠিকভাবে উপস্থাপন করতে পারেন, তাহলে হয়তো নতুন সম্ভাবনার সন্ধানও মিলতে পারে।

তাই ঈদের ছুটিতে শুধু বিশ্রামে সময় না কাটিয়ে, কিছুটা সময় দিন নেটওয়ার্কিংয়ে। এটি আপনার ব্যক্তিগত ও পেশাগত জীবনের উন্নতির পথ সুগম করতে পারে। সঠিক সময়ে সঠিক মানুষের সঙ্গে যোগাযোগই হতে পারে আপনার ক্যারিয়ারের পরবর্তী বড় ধাপের সূচনা। সবাইকে পবিত্র ঈদুল ফিতরের শুভেচ্ছা।

29/03/2025

Marketing ≠ Branding

Learn the difference 👇

Most businesses focus their attention on short-term marketing.

Pushing ads, blasting out emails, and updating social media every five minutes.

I get it. It's a core part of the job.

But, attention alone won't build a legacy.

That's where branding comes in.

Think of it this way:

👀 Marketing gets you noticed.
🏆 Branding makes you unforgettable.

Still confused? Let me break it down even more:

Marketing:

➡️ Creates some hype around the brand.
➡️ Attracts their attention.
➡️ Gets them to buy once.

Branding:

🔥 Ensures long-term loyalty.
🔥 Guarantees repeat purchases.
🔥 Is the reason the hype is justified.

The brands that stay with you aren't chasing you down.

They attract and inspire you with:

✅ Insanely good storytelling.
✅ Consistent customer care.
✅ Really valuable products.

Don't just be a business that makes noise.

Become a brand people can’t ignore.

Which one are you focused on?
Drop your thoughts below. 👇

29/03/2025

Employee retention isn't about perks.

It's about how you make people feel.

We all go through tough moments:

➟ Companies still suffer from the recession.
➟ Many have had to make difficult cuts.
➟ More jobs will be automated.

Free snacks, fancy offices, and ping pong tables can be fun.
But they can't replace genuine appreciation.
They won't fuel people's motivation.

This is what people need right now:

✅ Leaders who listen
✅ Constructive feedback
✅ Recognition of achievements
✅ Encouraging open communication
✅ Ensuring every person is treated fairly
✅ Professional development opportunities
✅ Advocating for team needs to upper management
✅ Maintaining transparency during organizational changes
✅ Standing with the team, especially during hard times
✅ Shaping an environment of mutual respect and trust
✅ Protecting the team from unnecessary pressure
✅ Addressing concerns with empathy and action
✅ Collaborative teams that nurture belonging
✅ Supporting work-life balance with care
✅ A safe space to voice concerns freely
✅ Trust in the vision and direction
✅ Work that feels fulfilling

Providing this kind of support is at the core of leadership.

Focusing on what truly matters.
Growing places where trust is the norm.
Where people feel seen, heard, and valued.

What's one thing you believe leaders can do to better support people?
Let me know in the comments ⬇️

♻️ Share this with a leader who needs to see what’s needed now.

28/03/2025

OPEN AI দিয়ে এখন এরকম ছবি খুব সহজেই ক্রিয়েট করতে পারবেন।

Chatgpt তে গিয়ে আপনার ছবি আপলোড করে,
" Turn me into Studio Ghibli Style character " এই Prompt টি ব্যবহার করুন

28/03/2025

The Boiling Milk Theory of FMCG

"If you keep turning up the heat without control, it will spill over and create a mess."

In the FMCG industry, companies often push aggressive expansion, launch multiple products, and flood the market with ads—just like boiling milk on high heat. Without control, this rapid growth can lead to supply chain failures, brand dilution, and consumer fatigue. The key is to balance growth with sustainability.

Key Takeaways:

1. Controlled Growth Wins – Expanding too fast without strong foundations can backfire.

2. Brand Consistency Matters – Overloading consumers with too many choices weakens brand identity.

3. Pace Yourself – A well-managed, steady rise ensures long-term success, not just short-term hype.

Want to dominate FMCG? Keep the heat at the right level—fast enough to grow, but controlled enough to sustain.

25/03/2025

9 Major Neuromarketing Concepts You MUST Know 👇

These will change the way you sell.

1. The Framing Effect
↳ People perceive things differently depending on how you describe it.

2. The Affordability Illusion
↳ Breaking down a large amount into smaller parts makes it more accessible.

3. The Rule of 3
↳ No one will go for the cheapest option if there are three choices.

4. The IKEA Effect
↳ People place higher value on things they have made an effort for.

5. The Power of Free
↳ If something is free, people will want it more (even if they don't need it).

6. The Contrast Effect
↳ People perceive things more favourably if placed next to an expensive alternative.

7. The Paradox of Choice
↳ When faced with too many choices, buyers will have a harder time deciding.

8. Anchoring Bias
↳ The first price you reveal will influence all feature perceived value.

9. Endowment Effect
↳ People value things more when they feel they have ownership over them.

Just because your product is out there, doesn't mean people will want to buy it.

A great marketing strategy is part neuroscience, part psychology,
And part in-depth understanding of customer motivations.

To make buying feel like the natural next step.

Do you agree?
Let me know in the comments. 👇

24/03/2025

Had the privilege of attending Rajshahi Corporate Club Iftar event, where I got the opportunity to connect with Regional Managers, Area Managers,, Territory Officers, and other senior officials from various multinational companies in our region. It was truly an inspiring experience to be in such a professional environment.

Special thanks to Rajshahi Corporate Club, which played a significant role in my Student life♥️

JUBAYER HOSSAIN

29/04/2025

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