07/10/2023
Certainly, the BAB formula, which stands for Before, After, Bridge, is another effective way to craft persuasive ad copy. It focuses on highlighting the "Before" state, painting a picture of the desired "After" state, and then bridging the gap with your product or solution. Here's an example for a T-shirt:
👕 Before: Tired of blending into the crowd with dull, ordinary T-shirts?
👕 After: Imagine effortlessly turning heads everywhere you go. Picture yourself in a unique, stylish T-shirt that reflects your personality and makes you stand out from the rest.
👕 Bridge: Make this vision a reality with our exclusive T-shirt collection. Our designs are crafted to help you express yourself, make a statement, and embrace your individuality. Upgrade your wardrobe today and step into a world of self-expression.
This ad copy highlights the current problem, presents an appealing vision of the future, and then offers your T-shirt collection as the bridge to achieving that desired state. Be sure to tailor the copy to match your specific T-shirt brand and its unique selling points.
