Going Social

Going Social My goal is to be able to help business owners realize the power of media connection, and help them reach their online goals.

joined new platform “Creations” to introduce his limited edition flavor alongside other celebrity collaborators follow...
12/19/2023

joined new platform “Creations” to introduce his limited edition flavor alongside other celebrity collaborators following Coca-Cola Creations X .vt recent success.

CC Creations is a metaverse world that invites people to scan a QR code and immerse themselves in a unique digital experience, receiving a meta version of themselves in the process! They promote new flavour concepts inspired by abstract ideas, like “Starlight,” the first flavour that had a subtle cooling sensation mixed with Coca-Cola, or “Dreamworld,” which pays homage to M. C. Escher and Dalí, offering a flavour that brings the surreal and otherworldly. Another example is “Byte,” which is inspired by gaming and what pixels might taste like. The innovation in flavour profiles aligns with Coca-Cola's commitment to redefining the beverage experience.

**How can, and is Coca-Cola leveraging talent to amplify this?**

The recent collaborations represent a fresh take on celebrity endorsements. Moving beyond conventional partnerships, the company taps into the creative realms of music and artistry, enticing fans with the unexpected, and immersive experiences.

As Creations continues to push boundaries, we can eagerly anticipate more exciting partnerships that redefine the intersection of taste, art, and celebrity influence. So many partnership possibilities!

So excited to write this!!! AI artists are now a thing!! Creativity is literally taking on a new dimension. Since .ann h...
10/05/2023

So excited to write this!!! AI artists are now a thing!!

Creativity is literally taking on a new dimension. Since .ann has been put on my radar- I simply can’t get enough.

Working with brands like and more- Brands are obviously recognizing the potential of AI artistry, leading to captivating brand campaigns that challenge our very notion of what constitutes art.

There is a conversation in whether AI-generated art can truly be considered "art” since a human is just prompting a computer.

Personally i believe It's a delicate dance between human creativity and technological precision and that the process of articulating a vision into words to project an image with as much depth and beauty that we see in .ann pieces… is most definitely an art in itself. And art has always been a catalyst for conversation, and this new wave is no different. It's about pushing boundaries and redefining the canvas.

Bottom line whether you're a traditionalist or an AI enthusiast, there's no denying that this blend of human ingenuity and machine is pushing art into uncharted territories that is for sure

Evian's Winning Strategy! 🎾In the competitive world of sports event marketing, it's so important for brands to stand out...
09/19/2023

Evian's Winning Strategy! 🎾

In the competitive world of sports event marketing, it's so important for brands to stand out..

has been the official water sponsor of the for over 35 years- so how do they stay relevant and make a statement that feels fresh??

BIG applause to the team at as this year they've taken their sponsorship to a new level- offering tennis fans an experiential experience! In collaboration with they've introduced the "SS Evian" - a vessel designed to cruise along the scenic Hudson River, providing tennis enthusiasts with a front-row seat to the Men's Final on Sunday, September 10th.

incorporated interactive elements, including a chance for a guest to volley with herself, and a chance to win tickets to the 2024 US Open. Alongside complimentary cocktails, wine, beer, and a spread of passed hors d'oeuvres and lobster rolls. Yum!

The brand’s decision to embrace experiential marketing within their long-standing sponsorship is a brilliant move. It solidifies their position as a pivotal brand partner, but also emphasises their unwavering commitment to enhancing the fan experience.

This is a perfect example of a holistic brand experience. It fosters brand loyalty, boosts their market presence, and forges positive associations with the brand. The buzz generated can also translate into increased sales and partnerships in the future. Amazing job to all involved!

Saw this ad on the tube today thought it was brilliant x
09/10/2023

Saw this ad on the tube today thought it was brilliant x

What a way to capatlize on summer 2023’s Tik Tok term coined “Tomato girl summer” The recent collab that just dropped be...
09/09/2023

What a way to capatlize on summer 2023’s Tik Tok term coined “Tomato girl summer”

The recent collab that just dropped between and is a brilliant B2B partnership!!! 570 Limited-edition tins of ketchup-inspired paint, exclusively available on Lick.com!!

The power of Heinz Ketchup as a brand is incredible- we grew up with it in and outside of our homes. SO! on Licks side this was a great strategic move… maybe I’m out of the loop but I’m assuming like me, many have heard of Lick before this collaboration. ??

This collab perfectly embodies the magic of strategic partnerships- they introduce us to new brands, give smaller brands a bigger platforms, and gives established brands fresh experiences and perspectives.

Also only having limited tins fuels anticipation, demand & is a lesson in the art of exclusivity. (I’m thinking tin as collector's item???)

And Heinz Ketchup as a paint color IN your home it plays into a feelings of nostalgia – one of the “best selling” feelings you can tap into.

I also think it’s interesting how people are getting more comfortable using bold colors in style, interiors, etc. Tash Bradley ( )- director @ Lick & color psychologist explains says, “In color psychology, red is stimulating and triggers a powerful physical response. It symbolizes excitement, courage, strength, energy and warmth. When used in the right proportions, it really commands attention and makes an impact.” Ask anyone who has used lipstick and they will testify, there’s an art to getting red right. And the deeper hue of this red that is more in-the-pan than on-the-vine hit the nail on the head hehehehe

congrats to on the new Shoreditch store!!!! Woohoo! Such a cool brand & such cool people x
09/08/2023

congrats to on the new Shoreditch store!!!! Woohoo! Such a cool brand & such cool people x

La dolce vita launch 🍋🤌🏻 at !!!! Throwback to my very first tried & true brand PR event!! Big thank you again to AMPR ...
09/03/2023

La dolce vita launch 🍋🤌🏻
at !!!!

Throwback to my very first tried & true brand PR event!! Big thank you again to AMPR New York had so much fun and learned so much on this one !!

Hi all! Long time no see! As you may know (or may not know) I accepted a Special Projects Executive role in London!!!! ...
09/03/2023

Hi all! Long time no see!

As you may know (or may not know) I accepted a Special Projects Executive role in London!!!! We shall get to that in later posts…

I had this account (previously Going Social) back when I was doing social media work. That ship has sailed for me (thank god) (we will also get to that in later posts) but I did have this account with all of you lovely people and most of my lovely SM work..

Didn’t want to let it die out.. and have been meaning to find an outlet for all my thoughts/ ideas/ previous work!

SO welcome to my informal digital portfolio/ blog. I guess. Thanks for reading people

⭐️ Grid with product graphics
08/01/2022

⭐️ Grid with product graphics

⭐️ Product Graphics!
08/01/2022

⭐️ Product Graphics!

⭐️ Some product graphics!
08/01/2022

⭐️ Some product graphics!

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