27/06/2025
📌 Digital Marketing In-a-Nutshell
🔹 1. Main Channels
Channel Examples Purpose
Social Media Facebook, Instagram, TikTok Brand awareness, engagement
Search Engines Google Ads, SEO Website traffic, conversion
Email Marketing Mailchimp, Brevo Follow-up, sales boost
Content Marketing Blogs, Videos, E-books Build trust, organic reach
Influencer Marketing YouTube, TikTok creators Fast reach & credibility
🔹 2. Basic Concepts
Term Meaning
SEO Search Engine Optimization (organic visibility)
CPC Cost Per Click
CTR Click-Through Rate
ROI Return on Investment
Landing Page A targeted page for offers/products
🔹 3. Essential Tools (continued)
Purpose Tools
SEO Ubersuggest, Ahrefs, Google Search Console
Social Media Scheduling Buffer, Hootsuite, Publer
Ads Management Facebook Ads Manager, Google Ads
A/B Testing Google Optimize, VWO
🔹 4. Core Funnel Stages
Stage Goal Example Action
Awareness Let people know you exist Facebook ad, blog post
Consideration Build interest and trust Email series, explainer video
Conversion Turn visitors into customers Offer + landing page
Retention Keep customers coming back Newsletter, loyalty program
🔹 5. Smart CTA Examples
🛒 "Buy Now – Limited Stock!"
📥 "Download Free Guide"
📞 "Call Us for a Free Consultation"
💬 "Message Us to Get Started"
🎁 "Claim Your 20% Discount"
🔹 6. Quick Tips for Success
✅ Know your audience clearly
✅ Start small, scale smart
✅ Track everything (use analytics!)
✅ Optimize content for mobile
✅ Test headlines, creatives, and CTAs regularly
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