15/03/2023
What is digital marketing?
Digital marketing is defined as the use of digital channels to promote a product or service. The goal of this approach is to connect with customers online - the place where they spend the most time seeking information or entertainment.
Benefits of digital marketing
Every company - from large international organizations to independent brick-and-mortar stores - can gain from advertising themselves online. Here are some of the ways digital marketing can benefit your business:
Building brand awareness by putting your stamp on the web
Engaging prospective customers and generating leads
Deepening customer relationships and building a loyal customer base
Guiding customers through the marketing funnel, from the first touchpoint to the sale
Types of digital marketing
Digital marketing isn’t a single practice but, instead, is the sum of several elements. Some of the most common examples of this marketing strategy include:
Search engine optimization (SEO)
Content marketing
Social media marketing
Pay per click (PPC)
Native advertising
Affiliate marketing
Influencer marketing
Email marketing
Marketing automation
Online PR
Mobile marketing
Conversion rate optimization (CRO)
