
23/09/2025
SEO isn’t what it used to be.
Google’s algorithms have changed, and so have the rules.
Here’s what matters most in 2025:
1️⃣ Helpful Content First – Forget keyword stuffing. Google now rewards content that genuinely solves user problems.
2️⃣ EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) Build authority by showing real expertise, not just recycled info.
3️⃣ Search Intent > Keywords – Understand why people search, not just what they search.
4️⃣ AI + SEO – Smart marketers are using AI for research and optimization, but always keeping a human touch.
5️⃣ Video & Shorts – Google is pushing more video results. Optimizing YouTube videos is now an SEO strategy.
What this really means: SEO today is less about “hacks” and more about creating authentic, useful, and trustworthy content.
👉 Question for you:
Which of these new SEO rules do you think will matter most in 2025?