Mahbubur Rahman Shaon

Mahbubur Rahman Shaon Helping Plumbers in Small Towns Get Found on Google Maps | Local SEO That Brings the Right Calls

The only 3 things Google looks at when ranking local plumbers on Maps.I said this in a previous post.Today I am going de...
21/05/2026

The only 3 things Google looks at when ranking local plumbers on Maps.

I said this in a previous post.

Today I am going deeper on each one — because understanding this changes how you think about marketing your business forever.

---

FACTOR 1: RELEVANCE
"Does your business match what the customer searched for?"

This is about signals — how clearly your Google Business Profile communicates what you do.

Google reads your:
→ Primary business category
→ Business description
→ Services you have listed
→ Keywords in your recent posts and reviews

If someone searches "24 hour emergency plumber" and your profile does not mention emergency plumbing anywhere — Google will not show you, even if you are the best plumber in town.

What to do right now:
Open your Google Business Profile description. Does it mention "emergency"? Does it mention "24/7"? Does it say the name of your town? If not — rewrite it tonight.

---

FACTOR 2: PROXIMITY
"How close are you to the person searching?"

This one is simple in theory — Google shows local businesses to local searchers.

But here is what most plumbers miss.

You can expand your effective proximity by setting a service area that covers multiple towns — not just your registered address.

If your business is in Town A but you regularly work in Towns B, C and D — set those towns in your service area.

Google will then show you to searchers in those towns too.

What to do right now:
Go to your Google Business Profile, click "Service Area" and add every town or postcode you actually work in.

---

FACTOR 3: PROMINENCE
"How trusted and well-known does Google think you are?"

This is the biggest opportunity for most regional plumbers.

Prominence is determined by:
→ Number and quality of your Google reviews
→ Recency of reviews (last 3 months matter most)
→ Whether reviewers use keywords in their reviews
→ Your website authority
→ How many other sites mention your business (citations)

Here is the good news:

In small regional towns, your competitors have very low prominence scores.

A plumber in a regional Australian town with 20 reviews and a basic website will often outrank a competitor with 2 reviews and no website — even if that competitor has been in business longer.

The bar is genuinely low.
You just have to clear it.

What to do right now:
Text your last 10 customers today and ask for a Google review. That alone will move your prominence score meaningfully within 3–4 weeks.

---

Save this post.

Come back to it after you have taken the three actions above.

The difference in your Google Maps position within 4 weeks will surprise you.

DM me if you want help implementing any of these — I offer a free audit to get you started.

I spent 3 hours auditing emergency plumber Google Maps profiles in regional Australian towns.Here is what I found.It was...
18/05/2026

I spent 3 hours auditing emergency plumber Google Maps profiles in regional Australian towns.

Here is what I found.

It was worse than I expected.

---

I checked 40 plumbing businesses across 8 towns.

These are not city plumbers with marketing teams.
These are hardworking tradies in regional Australia who built their businesses the old-fashioned way — skill, reliability, word of mouth.

Here is what I found across all 40 profiles:

→ 34 out of 40 had no Google posts in the past 3 months
→ 29 out of 40 had under 10 reviews total
→ 26 out of 40 had zero photos on their profile
→ 21 out of 40 had no business description written
→ 18 out of 40 had the wrong primary business category
→ 11 out of 40 had no website linked
→ 6 out of 40 had incorrect phone numbers
→ 4 out of 40 had unclaimed listings (they did not even know they existed)

Read those numbers again.

26 businesses with zero photos.
18 with the wrong category.
6 with phone numbers that customers cannot call.

---

These are not bad businesses.

In most cases, when I checked their actual reviews — when they had any — customers loved them.

"Fast response." "Fixed it first time." "Great value." "Would use again."

The work was good.

The plumbers were good.

The Google presence was invisible.

---

This is why I focus exclusively on this niche.

Not because it is the most glamorous work.

But because the gap between what these businesses deserve to earn and what Google lets customers find them for is enormous.

And the fix is not complicated.

---

If you are a plumber in regional Australia and you want to know your score across these 8 factors — fill out this short form.

I will check your profile manually and send you exactly what I found:

https://forms.gle/4b9vLWtSG49XDN8v8

Free. No pitch. Just the data.

♻️ Share this if you know a tradie who needs to see these numbers.

Emergency plumbers — honest question 👇When did you last update your Google Business Profile?🟢 This week🔵 Within the last...
29/04/2026

Emergency plumbers — honest question 👇

When did you last update your Google Business Profile?

🟢 This week
🔵 Within the last month
🟡 6+ months ago
🔴 I have never touched it

Vote honestly. Nobody is judging.

I am asking because the last time someone updated their profile is one of the strongest signals Google uses to determine how active — and therefore how trustworthy — a business is.

A profile that has not been touched in 6 months looks abandoned to Google.

And an abandoned-looking profile sits at position 8 or lower.

Which means the customer with the burst pipe never sees you.

---

Here is what I find when I audit regional Australian plumbing businesses:

→ Around 60% have not updated their profile in over 6 months
→ Around 25% have never posted a single update
→ Around 15% did not even know they had a Google listing

This is not a criticism — most plumbers are busy doing the actual work.

But it is costing them real money every single week.

---

Vote below.

And if you voted "6+ months ago" or "never touched it" — reply in the comments with your town.

I will personally check your profile and tell you the top 3 things to fix. Free.

Takes me about 10 minutes. Costs you nothing.

I audited an emergency plumber's Google presence from scratch.Here is the full before and after — every problem I found ...
27/04/2026

I audited an emergency plumber's Google presence from scratch.

Here is the full before and after — every problem I found and exactly how I fixed it.

Swipe through all 8 slides. 👉

The biggest surprise? None of these fixes required technical skills, paid tools or a marketing budget.

Just time, attention and knowing what to look for.

Save this carousel. Every plumber should see this.

DM me if you want me to do the same for your business. Free.

Nobody told this plumber his phone number was wrong on Google.He lost jobs for 8 months.---Here is exactly how it happen...
24/04/2026

Nobody told this plumber his phone number was wrong on Google.

He lost jobs for 8 months.

---

Here is exactly how it happened.

He had been running his plumbing business for 11 years.

Great reputation. Loyal customers. Decent word-of-mouth.

About two years ago he got a new mobile number — upgraded his plan, got a better deal.

He updated it on his invoices.
He updated it on his page.
He told his regular customers.

But he never updated it on Google.

Because he did not know Google even had a listing for his business.

---

For 8 months, people in his town searched "emergency plumber" on Google.

His business showed up — position 3 — not bad.

They clicked.

They saw the number.

They called it.

Disconnected.

Some tried again. Most just called the next result.

The next result — a competitor 25 minutes away — answered immediately.

---

When I audited his profile, I found the old number sitting there.

I asked him how many calls he thought he missed.

He went quiet for a moment.

Then he said: "I thought my emergency work had just dried up. I figured the town was slower than usual."

It was not the town.

It was one wrong digit on a free listing he did not know he had.

---

This is one of the most common and most heartbreaking issues I find when auditing regional Australian plumbers.

It costs them nothing to fix.

But it costs them thousands of dollars before they discover it.

---

Go check your Google listing right now.

Search your business name on Google.

Is the phone number correct?

Is the address correct?

Are the opening hours correct?

If you find an error — DM me immediately and I will walk you through fixing it. Free.

Tag a tradie who needs to check this right now.

Google Maps has exactly 3 ranking factors.Most plumbers only know 1.Here they are — in plain English.---FACTOR 1: RELEVA...
22/04/2026

Google Maps has exactly 3 ranking factors.

Most plumbers only know 1.

Here they are — in plain English.

---

FACTOR 1: RELEVANCE

Does your Google listing clearly match what the customer searched for?

If someone searches "emergency plumber Mount Isa" — Google checks your listing to see if you have:

→ The correct business category (Plumber — not Contractor or Handyman)
→ Emergency plumbing mentioned in your description
→ The word "emergency" in your services list
→ Your service area set to include that location

If none of these match — Google shows someone else instead.

You cannot control this with ads.
You can control it in 20 minutes by updating your Google Business Profile.

---

FACTOR 2: PROXIMITY

How close is your business to the person searching?

This one you cannot fully control — but you can influence it.

Most plumbers set their service area incorrectly.
They either set it too small (missing nearby towns) or too large (losing relevance for their actual location).

The fix: Set your service area to cover every town you actually work in — not just your home base.

---

FACTOR 3: PROMINENCE

How trusted and well-known does Google think your business is?

This is determined by:
→ Number of Google reviews
→ Quality and recency of reviews
→ Whether you have a website
→ How many other websites mention your business
→ How often you post updates on your profile

Good news: This is the most controllable factor of all three.

A consistent review strategy alone can move you from position 8 to position 2 within 3–4 months.

---

Here is the most important thing to understand.

You cannot change your location — but you can dominate on Relevance and Prominence.

And in small regional towns, the bar is low.

Most of your competitors have done nothing on either front.

Which means even basic optimisation puts you ahead of 80% of them.

---

Save this post so you can come back to it.

Then look at your own Google Business Profile and ask yourself honestly — how strong are you on each of these three factors?

DM me if you want me to check. Free.

A plumber in regional Australia was getting 2 calls a week.His competitor — same town, same services, same prices — was ...
20/04/2026

A plumber in regional Australia was getting 2 calls a week.

His competitor — same town, same services, same prices — was getting 15.

I audited both of their online presence to understand why.

Here is exactly what I found.

---

PLUMBER A — 2 calls per week

Google Business Profile: Unclaimed (he had no idea it existed)
Reviews: 0
Photos: 0
Website: None linked
Google Maps position: Not showing in top 10
Category: Listed as "Contractor" (wrong)

When someone searched "emergency plumber [his town]" — he simply did not exist.

Fifteen years of experience.
Quality tools.
Happy repeat customers.

But to Google — invisible.

---

PLUMBER B — 15 calls per week

Google Business Profile: Claimed and verified
Reviews: 31 reviews, average 4.7 stars, most from the last 6 months
Photos: 18 photos — van, team, completed jobs
Website: Simple but linked and mobile-friendly
Google Maps position: #1 for "emergency plumber [town]"
Category: "Plumber" — correct

He had been working on his profile consistently for about 8 months.

Nothing complicated.
No paid ads.
No marketing agency.

Just a well-maintained Google Business Profile.

---

The difference in monthly revenue between those two plumbers?

Estimated $6,000–$8,000 per month.

From one thing.

One free Google listing — optimised vs. not optimised.

---

I share this because Plumber A is not unusual.

He is the majority.

Most emergency plumbers in regional Australian towns have no idea their Google listing is costing them thousands of dollars in missed jobs every single month.

If you want to know which one you are — fill out this short form and I will check for free:

https://forms.gle/4b9vLWtSG49XDN8v8

5 reasons your plumbing business is invisible on Google — even after 10 years of operating. 👇Most plumbers I audit have ...
16/04/2026

5 reasons your plumbing business is invisible on Google — even after 10 years of operating. 👇

Most plumbers I audit have at least 3 of these.
Some have all 5.

Swipe through and check how many apply to you.

The scary part? None of these are hard to fix.
Every single one can be sorted in under an hour — for free.

But right now, while you're reading this, someone in your town just Googled “emergency plumber near me” at midnight.

Did they find you?

Comment below with how many you have 👇
Or DM me your business name and town — I'll run a free check and tell you exactly which ones are hurting your ranking.

Tag a tradie who needs to see this.

Quick question for Australian tradies 👇How do most of your NEW customers find your plumbing business?🔵 Google search🟢 Wo...
13/04/2026

Quick question for Australian tradies 👇

How do most of your NEW customers find your plumbing business?

🔵 Google search
🟢 Word of mouth / referral
🟡 Facebook / social media
🔴 They just called cold

Drop your vote in the comments. I read every single one.

---

Here's why I'm asking.

I've been looking at how emergency plumbing jobs actually get booked in small Australian towns.

What I keep finding surprises most plumbers I speak to.

Word of mouth still works — for planned jobs, for repeat customers, for people who already know you.

But emergency calls are completely different.

When a pipe bursts at 11pm and water is spreading across the kitchen floor — nobody rings their mate to ask for a recommendation.

They open Google.
They call the first result they see.
Job booked. Done.

That single moment — that 2am panic search — is where most regional plumbers are completely invisible.

And the worst part? They don't even know it's happening.

---

🔵 Voted Google? I want to ask you a follow-up.
🟢 Voted word of mouth? I especially want to hear from you.

Drop your answer below 👇

A plumber in rural Victoria did 4 emergency callouts last week.Every single job came from a repeat customer.Not one pers...
11/04/2026

A plumber in rural Victoria did 4 emergency callouts last week.

Every single job came from a repeat customer.

Not one person found him online.

So I asked: "Do you show up when someone Googles 'emergency plumber near me'?"

He paused.

"I don't know. I've never checked."

He wasn't in the top 10. No photos. No reviews. No click-to-call button. Just a name and an address.

Meanwhile, three other plumbers in the area were ranking above him.

Less qualified. Less experienced. But visible.

The phone doesn't ring for the best tradie.
It rings for the one Google can find.

If you're an emergency plumber in a small town and you're relying on word of mouth alone, you're leaving real work on the table.

Here's what I help you fix:
→ Show up in local Google results
→ No ads. No agency. No complicated tech.
→ Just a focused, one-time Google setup that works while you work.

If you've ever said, "I just want my phone to ring more," drop a comment or send me a message.

I'll run a free visibility check on your listing. Takes 5 minutes. No pitch.

Address

Sylhet

Telephone

+8801849945759

Website

Alerts

Be the first to know and let us send you an email when Mahbubur Rahman Shaon posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Mahbubur Rahman Shaon:

Shortcuts

Share