28/02/2020
# to Do a Digital Marketing
# Abdullah # marketing is an umbrella term that refers to marketing with digital media on the internet. It’s a marketing strategy that uses search engine optimization, content marketing, social media, email campaigns, and online advertising to promote a brand and bring in more customers to a business. The world of digital marketing can seem overwhelming, but once you know the basic strategies and how to implement them, it’s much easier than you think.
Research search terms that are relevant to your business and industry. Search Engine Optimization (SEO) is a marketing strategy driven by the keywords that search engines like Google and Bing use in their algorithms to populate search results. Search engines rank websites based on the keywords relevant to the search.[1]
Use search engines like Google to look at search terms that are used by companies or products that are similar to your own.
Make a list of search terms that are commonly used for similar products and services.
Look at the related searches when you plug in a keyword to get ideas for search terms and to modify your own to fit popular search terms.
Optimize your website by putting keywords in your website URLs. A URL is the address of a web page. One of the best ways to insert keywords into your website is to put them into the URLs so your pages are the top results for those keywords whenever a potential customer searches for it on a search engine.[2]
For example, if you’re selling a sports calendar, the URL for your page selling sports calendar could be: “www.yourbusiness.com/sports_calendar.”
If you use a more broad keyword, your page may not appear in specific searches from people. If you sell a sports calendar but you use the word “calendar” in your URL, your page may not appear for people searching for a sports calendar.
Use URLs that are easy to remember so a customer can find you again.
Use keywords in title tags and meta descriptions of your web pages. A title tag is the name of the web page link that appears in a search result from a search engine. A meta description is the 2-3 line short description under the title tag that you can see when you run a Google search. Both of these are great places to use keywords to help your page rise to the top of the results of a search engine.[3]
Incorporate keywords organically so they look genuine and legitimate, rather than just jamming as many keywords as you can, which can drive people away from your page.
For example, if you owned a beauty salon, you would want the meta description of your salon’s website to include words like “beauty, salon, treatments, facials, and manicures” included in your meta description to help your website appear in Google searches.
Use Google and Bing webmaster tools to revise your title tag and meta descriptions.
A title tag is also the hyperlink that people will click on to go to your page.
