Saidur Rahman Pavel

06/10/2024

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08/08/2023

What Is Google Tag Manager?

Google Tag Manager (GTM) is a free tool that enables you to install, store, and manage marketing tags without modifying website code.

Marketing tags are small snippets of code that track user actions and collect data.

The most common example of a marketing tag is the Google tag used to install Google Analytics and other Google products.

Other common examples include Google Analytics event codes, Google Ads conversion scripts, Meta Pixel code, and remarketing tags.



You need to place tags like these in your website code for Google Analytics and other platforms to function and collect data.

But with every addition and code change, you risk forgetting about, losing, or breaking tags (or other website elements).

GTM mitigates these issues by allowing you to install, manage, and deploy marketing tags from within its software instead of in your website code.

And the software injects code snippets and marketing tags into your website code only when necessary.

So you won’t accidentally break your website by testing something.

17/07/2023

How does Shopify work?
Shopify unifies all of your commerce onto a single platform.

With Shopify, merchants can build and customize an online store and sell in multiple places, including web, mobile, in person, brick-and-mortar locations, and pop-up shops and across multiple channels from social media to online marketplaces.

Shopify is completely cloud-based and hosted, which means you can access it from any connected compatible device and we’ll handle software and server upgrades and maintenance for you. This gives you the flexibility to access and run your business from anywhere with an internet connection.

On any given day, a commerce business requires an array of tools to manage products, inventory, payments, and shipping—and they spend a lot of time and money stitching the disparate systems and data together. Shopify groups those technologies together and ensures that you can easily access and integrate any other business tools you need to make Shopify work for your business.

Think of Shopify’s product as layers you can choose from to build the right stack for your business:

11/02/2023

19/09/2022

Shopify Practice

04/09/2022

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