Syed Abdul Wahab, Biswanatput, Juri, Moulvibazar, Sylhet (2025)

02/03/2023

At Buffer, we're big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies.

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

1. Instagram's young audience likes current, creative and useful content
2. Posting frequency is not as important as posting consistency
3. There isn't a universal best time to post on Instagram
4. Businesses cannot ignore Instagram Stories
5. Using both hashtags and location tag drives the most engagement
6. Videos might overtake images as the most engaging type of content
7. User-generated content drives growth and conversions
8. Caption length doesn't affect engagement

Visit here for more: https://www.instagram.com/specialistwahab/

02/03/2023

For small businesses, Facebook can be a logical place to experiment with paid advertising without the risky investment of a lot of time and money. The social media giant offers an easy way for even the smallest companies to quickly start a targeted ad campaign, displaying business content to Facebook users while they browse the site. Businesses can, for instance, create ads to direct new fans to a page, ensure that more users see certain posts or send viewers to their websites.

As with most pay-per-click campaigns, businesses set a budget for how much they are willing to spend over a set period. Costs run the gamut, but on average, clicks can cost less than $1 each, depending on whom you are targeting.

Related: How to Create a Facebook Messenger Chatbot For Free Without Coding

These campaigns are easier to monitor than complex pay-per-click search engine marketing because they require much less day-to-day tinkering. They also are less expensive than traditional media ad buys. Done properly, Facebook ads can drive fans to your page and viewers to your website -- and most important, create new customers.
1. Log into your personal Facebook account.
2. Decide what to advertise.
3. Pick an advertising goal.
4. Design the ad.
5. Target the ad.
6. Set name, pricing and schedule.
7. Pay for the ad.
8. Monitor your campaign.
9. Generate a report.
10. Manage your ads and tweak as you go.

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01/03/2023

At my company, Instagram is the social media platform that results in the most engagement -- despite the fact that we actually have fewer followers on Instagram than we do on Facebook. On Instagram, we have more of our audience liking our pictures, commenting, tagging their friends and posting pictures of themselves -- including pictures of them wearing our company's headbands.

Related: Social-Media Marketing Is Not Dead: 10 Companies That Are Still Rocking It

That kind of promotion is what Instagram can offer. Here are five simple ways you can grow your own Instagram following:

1. Put your handle on your packaging and marketing materials.
2. Send products to Instagram influencers.
3. Comment.
4. Tag a friend.
5. Give people a reason to follow you.

Visit here for more: https://www.instagram.com/p/CpQSlzhBKDj/?utm_source=ig_web_copy_link

01/03/2023

Facebook is one half of the digital advertising duopoly (with Google), and it's an absolutely crucial marketing platform for any business. Still, many business owners haven't leveraged Facebook enough. More than just an advertising platform, Facebook can help your business grow in a variety of ways if you know what you're doing. Figure out how to get the most out of Facebook in The 2021 Ultimate Facebook Ads & Marketing Certification Bundle.

This nine-course bundle offers up more than 50 hours of training on how to boost your brand's engagement, grow your audience, and convert more Facebook users into customers. With course content from experts like Ali Mirza (4.2/5 instructor rating), Benji Wilson (4.4/5 rating), Ben Silverstein (4.4/5 rating), and more, you'll learn through practical examples how to properly leverage Facebook for your business.

There are multiple courses dedicated to Facebook Ads, teaching you how to make an ad and how to get maximum reach and conversions while minimizing your cost. You'll also learn how to create an attractive, powerful, professional home for your brand on Facebook and understand how to identify and reach your target audience every day. Additionally, you'll learn how to leverage Facebook Messenger marketing to connect directly with customers, and harness Facebook groups to create a sense of community around your brand's message. There's even a course on building chatbots with Manychat to help support your customer service and marketing teams.

Do more with your Facebook marketing. Right now, The 2021 Ultimate Facebook Ads & Marketing Certification Bundle is on sale for just $29.99.

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01/03/2023

YouTube has become a source of entertainment and fun for people of all ages in just a decade. Some of the world's biggest brands already have their own YouTube channel, like Google, BMW, Disney and Lego. But big brands are not the only ones capitalizing on YouTube as a promotional venue. Companies of all sizes and types are embracing YouTube to deliver their messages and strengthen their sales pitch.

There is no denying that YouTube presents a huge opportunity to reach and engage with diverse audiences, but only when done right. Here are some of the biggest challenges that marketers face on the platform.

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28/02/2023

Long gone are the glory days in which posting to your Facebook business page would mean reaching the majority of your followers. Even as Facebook creeps closer to the 2.5-billion user mark, business-page posts are notorious for low reach, often being shown to account for 5 percent or fewer of a page's total like count.

Part of this design is by design, to encourage you to cough up the bucks and advertise. But as Facebook continues to grow, the sheer amount of material in a user's feed also becomes a factor; each Facebook user can like up to 5,000 pages, be in up to 6,000 groups and have up to 5,000 friends.

The feed can only hold so much, and Facebook realizes people spend more time on the platform when their feed is filled with updates from their personal communities, so it's likely that groups and personal-profile updates are getting the lion's share of visibility. (Have you seen the TV commercials for Facebook groups lately? The tech giant is pushing groups hard.)
Fortunately, there are workarounds for this lack of visibility, and if you feel a Facebook presence helps increase awareness for your business, you should invest time and energy in your strategy. As a content strategist, I continually evaluate what works best on Facebook and help others do the same. Facebook didn't stop working; it's just that many entrepreneurs are using strategies that became antiquated years ago. If you want more marketing return from your Facebook business page, consider adopting one or all of these approaches.
1. Embrace the live stream
2. Personalize user experience with Messenger
3. Pay to reach your warm audience

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28/02/2023

Instagram has been a major player in the social media world for some time now. More than 65 million monthly active users, 10 billion photos and one of the most iconic logos out there make it an essential marketing platform for small businesses — if they know how to use it.
As the photo-sharing platform continues to grow, so does its influence on its users buying habits. With that in mind, you can use Instagram not just as a place for sharing photos, but also for getting new customers.
To help you succeed on Instagram as a small business owner, we've gathered the best tactics and advice from successful SMBs. Here are seven tried and true ways to use the social network as a marketing tool.

Visit here for more: https://www.instagram.com/p/CpNOHmbhDhd/?utm_source=ig_web_copy_link

28/02/2023

As you've probably heard before, YouTube is the second largest search engine in the entire world. That means aside from Google (which owns YouTube) no website is used more frequently each month than YouTube. In fact, the most recent statistics suggest Google attracts an estimated 1.1 billion unique monthly visitors. YouTube brings in approximately 1 billion. That's more than Facebook, Yahoo!, Amazon, Wikipedia, Twitter, Bing, and other popular sites. And this equates to big bucks.

According to data curated and published by ExpandedRamblings.com, YouTube produced an estimated $4 billion in revenue last year alone. They accomplished this by enticing users to view approximately 4 billion videos per day. That equates to 6 billion hours of video watched per month. While that may seem like an outrageous figure, keep in mind that 300 hours of video are uploaded every single minute.
And while it's critical that business owners focus on traditional SEO to drive traffic to their homepages, blogs, social media profiles and landing pages, it's foolish to ignore video SEO and YouTube rankings. To put YouTube on the back burner would be akin to saying you don't care about the second largest search engine in the world. Assuming that's a statement you don't want to make, you should begin focusing on how you can enhance your business's online appearance by improving YouTube search rankings.

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27/02/2023

Leveraging YouTube means being able to know and understand the users of the platform, what metrics to track and what to create content about in the first place. When you have these pieces of the puzzle down, your channel will become a natural extension of your lead generation efforts.

Here are three things to keep in mind when marketing on Youtube:

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27/02/2023

It's no secret that your business needs to be active on Instagram -- with more than 500 million users, it's a social network that provides a great marketing platform to reach potential customers from every corner of the world.

In order to improve your Instagram marketing, you need to increase your following on a steady and consistent basis. After all, the more people that come in contact with your brand and follow you on Instagram, the larger your audience is that you can potentially reach every time you post. Here are seven easy to implement Instagram marketing tips that will help you grow your brand -- for free.

Visit here for more: https://www.instagram.com/p/Co6u5N2BSmJ/?utm_source=ig_web_copy_link

26/02/2023

Reaching your Facebook fans is no easy feat, but you can increase the odds of being seen and connecting by strategically playing to the social network's "Edgerank" algorithm, which decides what content appears in News Feeds.

Consider these statistics: The average Facebook user has 262 friends whose content populates the user's news stream, and only half of all users check their Facebook account more than once a day, according to the latest social media usage data from Somerville, N.J.-based Edison Research's The Social Habit. Chances are slim, therefore, that most fans ever look at content from most companies they follow.

Even Facebook itself says most fans aren't seeing companies' content. In March, Facebook reported at it's own marketing conference that, on average, only 16 percent of company brand page posts are actually seen by its fans. This statistic might have been meant to scare brands to buy into Facebook's new advertising opportunities, which include sponsored stories and in-stream placements that increase the likelihood of being seen. But that requires a company to spend even more money on Facebook -- and for advertising, not organic content.

The good news is that Facebook uses its Edgerank algorithm to decide what organic content, including that of a particular user's favorite brands, is seen. The bad news is that Facebook doesn't offer a way for brands to check their Edgerank score or position. That's Facebook's secret sauce.

1. How the Algorithm works
2. The more engagement the better
3. 'Heavy-lifting' interactions help a lot
4. Consistency is imperative
5. Content is king

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26/02/2023

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche's book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound

The following framework will help you quickly create winning Facebook ads, multiple ad variations for testing, optimizing and reducing ad fatigue. You can mix and match the different ad blocks any way you want. Some ads will have all seven building blocks, and some may only have two or three.

1. Curiosity
2. Challenge, frustration, pain or desire
3. Benefits and desires
4. Credibility or authority statement
5. Give an "Aha!" moment
6. Call to action (CTA)
7. Overcoming objections

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Syed Abdul Wahab

02/03/2023

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