18/06/2023
The More Ads, The More Sales
Why Facebook Advertising Works So Well
There are tons of users on Facebook, but sending an ad out into the void doesn’t result in tons of conversions. The key to Facebook’s advertising is targeting. Facebook has the best ad targeting of any site.
This targeting allows you to get super specific about what audience your ad reaches. If you sell garden hoses, you can reach people who are interested in vegetable gardens and home improvement. If you sell a software-as-a-service (SaaS) tool, you can target those who’ve visited a landing page on your website.
Here are some of the ways you can target your ads on Facebook:
Custom audiences – allows you to target existing customers or leads
Location – allows you to target by location (city, state, country)
Gender – allows you to target by gender (male or female)
Interests – allows you to target by interest (such as fitness, entrepreneurship, fashion, literature)
Behaviors – allows you to target by past behavior, such as someone visiting your website
Connections – allows you to target by people who already like your page, or who have connections that do
Check out this epic infographic to see all of Facebook’s ad targeting options in detail.
