16/08/2022
White Hat SEO vs. Black Hat SEO
Western movies are the origin of black hats and white hats. There were good guys and bad guys among them.
SEO experts fall into two different categories based on their adherence to Google's Webmaster Guidelines and their non-adherence.
The concept of black hat SEO refers to unethical (and usually spammy) methods of improving a website's ranking on search engines.
It is possible to achieve the top of the search results quickly with these methods, however, the search engines will most likely penalize and ban your website in the near future.
In contrast, white hat SEO refers to every SEO technique that follows the guidelines and rules. It is a long-term strategy in which good rankings are a side-product of good optimization, quality content, and a user-oriented approach.
While SEO experts agree that “white hat” is the way to go, there are different opinions on the acceptability of various link building techniques (including link buying).
