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The iconic ASICS logotype was crafted in 1977 by Alan Peckolick and Herb Lubalin, blending bold typography with dynamic ...
10/10/2025

The iconic ASICS logotype was crafted in 1977 by Alan Peckolick and Herb Lubalin, blending bold typography with dynamic energy. In 2015, Peckolick teamed up with Bruce Mau Design to evolve the brand, introducing the ASICS Tiger logo with "TIGER" in matching style, amplifying its sporty, lifestyle vibe. This timeless design reflects ASICS’ commitment to innovation and heritage, resonating with athletes and sneaker enthusiasts worldwide.

Manabu Sakamoto, born March 9, 1968, is a Japanese graphic designer and visual communication expert who graduated from T...
06/10/2025

Manabu Sakamoto, born March 9, 1968, is a Japanese graphic designer and visual communication expert who graduated from Tsukuba University's Special Arts Group with a major in Visual Transmission Design. He joined Sony in the early 1990s, working in the Creative Development Department at Sony Creative Center as a senior producer until 2011. There, he contributed to branding for products like VAIO and became renowned for conceptualizing the iconic PlayStation logo in 1994, ahead of the console's Japanese launch on December 3 that year.

The original PlayStation logomark features interlocking "P" and "S" letters in a dynamic, perspective-distorted form, evoking a 3D shadow illusion to symbolize the era's shift to immersive 3D gaming. Sakamoto developed about 20 prototypes, blending 70% concept ideation (inspired by keywords like "inspiration" and "logic") with 30% refined design. Colors, red for passion, yellow for happiness, green for excellence, and blue for patience, added emotional depth, targeting a youthful, diverse audience.

This simple yet bold emblem, with its custom clean typeface, has endured across generations, evolving subtly (e.g., desaturated for PS5) while retaining core unity. Sakamoto's work not only defined PlayStation's identity but also influenced Sony's global branding success, turning a gaming console into a cultural powerhouse.

Frank Mason Robinson (1845–1923), a bookkeeper for pharmacist John S. Pemberton, played a pivotal role in creating the i...
06/10/2025

Frank Mason Robinson (1845–1923), a bookkeeper for pharmacist John S. Pemberton, played a pivotal role in creating the iconic Coca-Cola brand. In 1886, while working at the Pemberton Chemical Company in Atlanta, Robinson suggested the name "Coca-Cola," believing the alliteration of the two "C"s would be visually striking in advertising. He designed the logo using Spencerian script, a flowing, elegant handwriting style popular among bookkeepers at the time, which conveyed sophistication and distinctiveness. This script, first used in 1887, became the foundation for Coca-Cola’s visual identity. Robinson also crafted early marketing strategies, including newspaper ads in the Atlanta Journal and distributing free drink coupons, helping establish the brand’s popularity. The logo, initially in black, later incorporated the brand’s signature red and white color scheme, with minor adjustments over time, such as trademark placements. Standardized in 1923, the logo has remained largely unchanged, symbolizing timelessness and global recognition. Robinson’s design, rooted in simplicity and memorability, is still used on billions of Coca-Cola products today, making it one of the most recognizable logos worldwide.

The Golden Ratio In Graphic Design: Mathematical Magic 🔥🔥🔥
06/10/2025

The Golden Ratio In Graphic Design: Mathematical Magic 🔥🔥🔥

TYPES OF LOGO
06/10/2025

TYPES OF LOGO

The Nike "Swoosh," designed in 1971 by Carolyn Davidson, a Portland State student, draws from the Greek goddess Nike’s w...
02/10/2025

The Nike "Swoosh," designed in 1971 by Carolyn Davidson, a Portland State student, draws from the Greek goddess Nike’s wing, symbolizing speed and victory. Phil Knight, Nike’s co-founder, initially lukewarm, said it would “grow on him.” The logo’s minimalist curve, once criticized as a mere checkmark, became iconic for its adaptability, stretching across products without needing the brand name. Davidson later received a diamond Swoosh ring and stock, now worth millions. The Swoosh’s standalone recognition is rare in branding, evolving from a student project to a global symbol of athleticism and culture in a single, versatile stroke.

Carolyn received $35 for the logo and Nike also gifted her 500 shares of stock, later worth over $1 million due to appreciation, a diamond ring with the Swoosh, and Nike products, recognizing her significant contribution to the brand’s iconic identity.

In 1968, the Mexico City Olympics unveiled a logo that became a design legend, but its creation sparked a decades-long d...
02/10/2025

In 1968, the Mexico City Olympics unveiled a logo that became a design legend, but its creation sparked a decades-long dispute. Lance Wyman, a young American designer, claims he crafted the iconic logo, interlocking Olympic rings forming "68," inspired by Huichol yarn art and Op Art. Working under architect Pedro Ramírez Vázquez, president of the Organizing Committee, Wyman’s team, including Eduardo Terrazas and Beatrice Trueblood, blended Mexican folk motifs with modernist geometry for a scalable, vibrant identity. Yet, Vázquez’s family insists he sparked the concept, citing his sketches and Huichol tabla commissions as the origin, with Wyman refining it. The debate, reignited in 2018, reflects tensions over cultural ownership: a U.S. designer shaping a Mexican icon amid 1960s global politics. Was it Wyman’s vision or Vázquez’s direction? Archival letters and interviews (Eye Magazine, 2000; KJZZ, 2018) suggest a team effort, with Huichol artisans under-credited. The logo’s legacy endures, symbolizing Mexico’s modernity and influencing global branding, but its “radiant discord” underscores the messy brilliance of collaborative design.

Keyboard "Ctrl" Shortcuts:1- Ctrl + A – All Select 2- Ctrl + C – Copy 3- Ctrl + V – Paste 4- Ctrl + X – Cut 5- Ctrl ...
02/10/2025

Keyboard "Ctrl" Shortcuts:
1- Ctrl + A – All Select
2- Ctrl + C – Copy
3- Ctrl + V – Paste
4- Ctrl + X – Cut
5- Ctrl + Z – Undo
6- Ctrl + Y – Redo
7- Ctrl + S – Save
8- Ctrl + P – Print
9- Ctrl + N – New File
10- Ctrl + O – Open File
11- Ctrl + F – Find
12- Ctrl + H – Replace
13- Ctrl + B – Bold
14- Ctrl + I – Italic
15- Ctrl + U – Underline
16- Ctrl + T – New Tab
17- Ctrl + W – Close Tab
18- Ctrl + R – Refresh
19- Ctrl + L – Select Address
20- Ctrl + D – Bookmark

I've just reached 620K followers! Thank you for continuing support. I could never have made it without each one of you. ...
02/10/2025

I've just reached 620K followers! Thank you for continuing support. I could never have made it without each one of you. 🙏🤗🎉

In 1947, before establishing Honda Motor Company, Soichiro Honda designed the original Wing logo as a symbol of his aspi...
30/09/2025

In 1947, before establishing Honda Motor Company, Soichiro Honda designed the original Wing logo as a symbol of his aspirations for his business's future success. His inspiration came from Nike, the Greek goddess of victory.

The Honda logo features a typeface called Honda Gothic, created by Japanese designer Ryoichi Tsunekawa. This modern, slab-serif font is characterized by its simplicity and readability.

Thomas Miller (1920–2012), an African-American graphic designer, created the iconic Motorola "batwing" logo in 1955 whil...
30/09/2025

Thomas Miller (1920–2012), an African-American graphic designer, created the iconic Motorola "batwing" logo in 1955 while working at Morton Goldsholl Associates in Chicago. Born in Bristol, Virginia, Miller graduated from Virginia State College in 1941 and studied at the Ray Vogue School of Art, earning a degree in 1950. The logo, designed to reflect Motorola’s modernization, features two contrasting waveforms—sine waves at the base and triangular peaks—forming an abstract "M." Debuted at Chicago’s Merchandise Mart, it symbolized "sound in motion," aligning with Motorola’s car radio origins and forward-thinking ethos. The versatile design adapted across international markets and remains iconic, used by Motorola Solutions (blue) and Motorola Mobility (red) post-2011 split. Miller’s work also included logos for the Peace Corps and 7-Up.

Rune Monö, a Swedish design pioneer, created the iconic ICA logo in 1963, adopted in 1964. Commissioned to unify ICA’s r...
30/09/2025

Rune Monö, a Swedish design pioneer, created the iconic ICA logo in 1963, adopted in 1964. Commissioned to unify ICA’s regional identities, Monö designed a timeless red logo with a friendly rounded “C” and dynamic angular “A,” using modified grotesque typography. His firm also developed ICA’s graphic identity, including store signs and packaging. The logo, unchanged since, symbolizes ICA’s unity and remains a highly recognized Swedish brand, reflecting Monö’s lasting design legacy.

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