Conversion Tracking 360

28/03/2025

Meta advertisers using the Conversions API (CAPI) face a technical problem called a deduplication bug. This issue started around March 16, 2025, and is causing key events like 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲, 𝗔𝗱𝗱𝗧𝗼𝗖𝗮𝗿𝘁, and 𝗣𝗮𝗴𝗲𝗩𝗶𝗲𝘄 to be counted twice. 😂

Events are recorded once by the Meta Pixel (browser-side) and again by the server-side CAPI because of missing event_id values. These values are crucial for correctly matching browser and server events. 😂

𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗳𝗼𝗿 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀 -

𝗧𝗵𝗲 𝗯𝘂𝗴 𝗶𝘀 𝗰𝗮𝘂𝘀𝗶𝗻𝗴:

• Inflated metrics: Events are counted twice, making campaign data look incorrect.
• Attribution issues: Meta struggles to track where conversions come from.
• ROI analysis difficulties: Conversion tracking is unreliable.

𝗛𝗼𝘄 𝘁𝗼 𝗖𝗵𝗲𝗰𝗸 𝗮𝗻𝗱 𝗙𝗶𝘅 -

Advertisers can check if they are affected by opening Meta Events Manager and reviewing reports starting March 16. Meta suggests two temporary solutions.

1. Wait for a fix: Meta is working on solving the issue.
2. Disable server-side tracking: Use only browser-side tracking until the bug is fixed.

This issue is on Meta's side, and a resolution is expected soon.

27/03/2025

𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗨𝗽𝗱𝗮𝘁𝗲: 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗖𝗮𝗹𝗹s from 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 Now in Google Ads Tag Template!

Google Tag Manager since late 2023, but it’s now spotlighted in Google Ads’ revamped UI.

𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀:

1. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Understand how keywords, ads, ad groups, and campaigns perform for your business.

2. 𝗦𝗺𝗮𝗿𝘁 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁𝘀: Invest more effectively to boost your return on investment (ROI).

3. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗕𝗶𝗱𝗱𝗶𝗻𝗴: Unlock tools like target CPA and target ROAS to optimize campaigns automatically.

4. 𝗚𝗼𝗮𝗹 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁: Align campaign optimization with your specific business objectives.

Do you know what it does? Plus, how do you set it up? I’ve got you covered - stay tuned for the details!

23/03/2025

🚀 𝗧𝗿𝗮𝗰𝗸 𝗡𝗶𝗻𝗷𝗮 𝗙𝗼𝗿𝗺 𝗦𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝗚𝗧𝗠 & 𝗕𝗼𝗼𝘀𝘁 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 🎯

Are you struggling to measure form submissions for your campaigns? Here’s a quick guide to tracking 𝗡𝗶𝗻𝗷𝗮 𝗙𝗼𝗿𝗺𝘀 using 𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗮𝗴 𝗠𝗮𝗻𝗮𝗴𝗲r and this 𝗲𝘃𝗲𝗻𝘁 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗿.

𝙎𝙩𝙚𝙥-𝙗𝙮-𝙎𝙩𝙚𝙥 𝙎𝙚𝙩𝙪𝙥:

1️⃣ 𝗔𝗱𝗱 𝘁𝗵𝗲 𝗘𝘃𝗲𝗻𝘁 𝗟𝗶𝘀𝘁𝗲𝗻𝗲𝗿 𝗖𝗼𝗱𝗲
🔴 Create a Custom HTML Tag in GTM.
🔴 Paste this code to listen for successful submissions: https://lnkd.in/3nnfwmsd

2️⃣ 𝗦𝗲𝘁 𝗨𝗽 𝘁𝗵𝗲 𝗧𝗿𝗶𝗴𝗴𝗲𝗿
🔴 Create a Custom Event Trigger with the event name ninja_form_submit.

3️⃣ 𝗖𝗮𝗽𝘁𝘂𝗿𝗲 𝗙𝗼𝗿𝗺 𝗗𝗮𝘁𝗮
🔴 Add a Data Layer Variable in GTM with the key form_id to track form IDs.

4️⃣ 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗮𝗴𝘀
🔴 Use the ninja_form_submit event and form_id variable to fire GA4, Google Ads.

✅ 𝗧𝗲𝘀𝘁 & 𝗣𝘂𝗯𝗹𝗶𝘀𝗵
🔴 Use GTM’s Preview Mode to verify submissions trigger the event.
🔴 Check your analytics platform to ensure data flows correctly!

⭐The creator of this code is 𝗠𝗱. 𝗛𝗮𝘀𝗮𝗻𝘂𝘇𝘇𝗮𝗺𝗮𝗻 (Sr. Developer & Tracking Expert)

22/03/2025

🚀 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀 𝗳𝗼𝗿 𝗢𝗻𝗹𝗶𝗻𝗲 𝗦𝘁𝗼𝗿𝗲𝘀! 🚀

𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗖𝗹𝗮𝗿𝗶𝘁𝘆'𝘀 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗠𝗮𝗽𝘀 are now 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 for most e-commerce platforms, expanding beyond 𝗦𝗵𝗼𝗽𝗶𝗳𝘆! 🎉

This powerful feature lets you see how different page elements contribute to conversions, with insights like 𝗽𝗲𝗿𝗰𝗲𝗻𝘁𝗮𝗴𝗲 𝗿𝗮𝘁𝗲𝘀 and 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗰𝗼𝘂𝗻𝘁𝘀.

Initially launched in July 2023, Conversion Maps are back and better than ever!

💡 𝗛𝗼𝘄 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀:
Clarity’s 𝗺𝗮𝗰𝗵𝗶𝗻𝗲 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 links purchase events to user interactions, giving you actionable insights to 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲.

To use this feature, ensure you have 𝗮 𝘃𝗮𝗹𝗶𝗱 𝗱𝗮𝘁𝗮𝗟𝗮𝘆𝗲𝗿 𝘄𝗶𝘁𝗵 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗲𝘃𝗲𝗻𝘁𝘀 or are using a standard e-commerce platform.

📍 𝗪𝗵𝗲𝗿𝗲 𝘁𝗼 𝗙𝗶𝗻𝗱 𝗜𝘁:
Check out the "𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻" 𝘁𝗮𝗯 in the 𝗵𝗲𝗮𝘁𝗺𝗮𝗽𝘀 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 to start exploring your data today!

20/03/2025

20/03/2025

⭐⭐ 𝗛𝗼𝘄 𝗰𝗮𝗻 𝘄𝗲 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗵𝗲 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗲𝘃𝗲𝗻𝘁 𝗺𝗮𝘁𝗰𝗵 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘀𝗰𝗼𝗿𝗲? ♻️

1. First, Set up a 𝗰𝘂𝘀𝘁𝗼𝗺 𝘀𝘂𝗯𝗱𝗼𝗺𝗮𝗶𝗻.

2. Use the 𝗱𝗮𝘁𝗮 𝗹𝗮𝘆𝗲𝗿.

3. Make sure to send all possible 𝘂𝘀𝗲𝗿 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝘁o the data layer.

4. Check that there is 𝗻𝗼 𝗲𝗿𝗿𝗼𝗿 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘀𝗲𝗿𝘃𝗲𝗿 𝗲𝘃𝗲𝗻𝘁𝘀 you send.

5. 𝗦𝘁𝗼𝗿𝗲 𝘂𝘀𝗲𝗿 𝗱𝗮𝘁𝗮.

6. 𝗘𝘃𝗲𝗻𝘁 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁. ✅ ✅

19/03/2025

😲 👀 𝗚𝗔𝟰'𝘀 𝗧𝗼𝗽 𝗖𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀 𝘄𝗶𝘁𝗵 𝗠𝗼𝘀𝘁 𝗪𝗲𝗯𝘀𝗶𝘁𝗲𝘀 -

📊 In the digital world, Google Analytics 4 is widely used, and the United States leads with around 23% of all GA4 users worldwide.

👉 𝙃𝙚𝙧𝙚 𝙖𝙧𝙚 𝙩𝙝𝙚 𝙩𝙤𝙥 𝙛𝙞𝙫𝙚 𝙘𝙤𝙪𝙣𝙩𝙧𝙞𝙚𝙨 𝙞𝙣 𝙤𝙧𝙙𝙚𝙧 𝙤𝙛 𝙝𝙤𝙬 𝙢𝙖𝙣𝙮 𝙂𝘼𝟰 𝙪𝙨𝙚𝙧𝙨 𝙩𝙝𝙚𝙮 𝙝𝙖𝙫𝙚: 👇👇

1. The 𝗨𝗦 has 3,255,362 GA4 users.

2. 𝗝𝗮𝗽𝗮𝗻 has 384,181 GA4 users.

3. The 𝗨𝗞 has 358,348 GA4 users.

4. 𝗥𝘂𝘀𝘀𝗶𝗮 has 272,699 GA4 users.

5. 𝗕𝗿𝗮𝘇𝗶𝗹 has 214,163 GA4 users.

18/03/2025

💥 🚀 𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗮𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗖𝗼𝗻𝘁𝗮𝗶𝗻𝗲𝗿𝘀 𝘁𝗼 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝗟𝗼𝗮𝗱 𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗮𝗴 𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗔𝗽𝗿𝗶𝗹 𝟮𝟬𝟮𝟱!

🌈 Starting April 10, 2025, Google is making changes to Google Tag Manager (GTM) to work better with Google Ads. Here's what's happening:

✅𝗚𝗧𝗠 𝘄𝗶𝗹𝗹 𝗻𝗼𝘄 𝗹𝗼𝗮𝗱 𝗮 𝗚𝗼𝗼𝗴𝗹𝗲 𝘁𝗮𝗴 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝗲𝗻𝗱𝗶𝗻𝗴 𝗲𝘃𝗲𝗻𝘁𝘀.

✅𝗧𝗵𝗶𝘀 𝗰𝗵𝗮𝗻𝗴𝗲 𝗮𝗽𝗽𝗹𝗶𝗲𝘀 𝘁𝗼 𝗰𝗼𝗻𝘁𝗮𝗶𝗻𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗙𝗹𝗼𝗼𝗱𝗹𝗶𝗴𝗵𝘁 𝘁𝗮𝗴𝘀.

✅𝗧𝗵𝗲 𝘂𝗽𝗱𝗮𝘁𝗲 𝗮𝗶𝗺𝘀 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗿𝗲𝗹𝗶𝗮𝗯𝗹𝗲.

✅𝗠𝗮𝗻𝘆 𝘂𝘀𝗲𝗿𝘀 𝘄𝗶𝗹𝗹 𝘀𝗲𝗲 𝗺𝗼𝗿𝗲 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗱𝗮𝘁𝗮 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗲𝗱.

✅𝗧𝗵𝗶𝘀 𝘄𝗼𝗻'𝘁 𝗵𝘂𝗿𝘁 𝗵𝗼𝘄 𝘄𝗲𝗹𝗹 𝘆𝗼𝘂𝗿 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁𝘀 𝘄𝗼𝗿𝗸.

These changes should make things easier for most GTM users.
If you want to see how this might affect you, Google suggests adding the Google tag to your setup now.

𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗨𝗽𝗱𝗮𝘁𝗲 🔥

𝘛𝘩𝘦 𝘯𝘦𝘸 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘸𝘪𝘭𝘭 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘴𝘦𝘷𝘦𝘳𝘢𝘭 𝘢𝘥𝘷𝘢𝘯𝘵𝘢𝘨𝘦𝘴:

🔴𝗢𝗻𝗲-𝗰𝗹𝗶𝗰𝗸 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀: Users will be able to easily enable enhanced conversions, cross-domain tracking, and Autoevents directly from the Google tag settings page.

🔴𝗦𝗺𝗼𝗼𝘁𝗵𝗲𝗿 𝗱𝗮𝘁𝗮 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻: For users who have agreed to Google's customer data Terms of Service, 'User-provided data' collection will be automatically enabled across events

This makes managing your tags simpler and more efficient.

17/03/2025

𝘾𝙖𝙣 𝙗𝙧𝙤𝙬𝙨𝙚𝙧 𝙨𝙚𝙩𝙩𝙞𝙣𝙜𝙨 𝙤𝙧 𝙚𝙭𝙩𝙚𝙣𝙨𝙞𝙤𝙣𝙨 𝙗𝙡𝙤𝙘𝙠 𝙂𝘼𝟰 𝙩𝙧𝙖𝙘𝙠𝙞𝙣𝙜?

👍 𝗬𝗲𝘀. Some 𝗽𝗿𝗶𝘃𝗮𝗰𝘆-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗯𝗿𝗼𝘄𝘀𝗲𝗿𝘀, 𝗶𝗻𝗰𝗼𝗴𝗻𝗶𝘁𝗼 𝗺𝗼𝗱𝗲, 𝗮𝗱 𝗯𝗹𝗼𝗰𝗸𝗲𝗿𝘀, 𝗮𝗻𝗱 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗽𝗿𝗲𝘃𝗲𝗻𝘁𝗶𝗼𝗻 𝘀𝗲𝘁𝘁𝗶𝗻𝗴𝘀 can block GA4 from collecting data. To troubleshoot, try:

✅ 𝗢𝗽𝗲𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘀𝗶𝘁𝗲 𝗶𝗻 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗯𝗿𝗼𝘄𝘀𝗲𝗿 or in 𝗶𝗻𝗰𝗼𝗴𝗻𝗶𝘁𝗼 𝗺𝗼𝗱𝗲 .

✅ 𝗗𝗶𝘀𝗮𝗯𝗹𝗶𝗻𝗴 𝗮𝗱 𝗯𝗹𝗼𝗰𝗸𝗲𝗿𝘀 𝗮𝗻𝗱 𝗽𝗿𝗶𝘃𝗮𝗰𝘆 𝗲𝘅𝘁𝗲𝗻𝘀𝗶𝗼𝗻𝘀 temporarily.

✅ 𝗖𝗹𝗲𝗮𝗿𝗶𝗻𝗴 𝗰𝗮𝗰𝗵𝗲 𝗮𝗻𝗱 𝗰𝗼𝗼𝗸𝗶𝗲𝘀 before testing GA4 again.

16/03/2025

📊 How to Track Klaviyo Form Submissions with GTM ! 🔥🔥

If you're using Klaviyo forms to capture leads, you can track successful submissions as conversions with Google Tag Manager.

🔔 Here's how:

1. Create a Custom HTML Tag
✍ Add a new tag in GTM and choose Custom HTML.
✍ Paste the event listener JavaScript code into the tag.
✍ Set the tag to fire on Pageview or DOM Ready triggers.

2. Set Up a Custom Event Trigger

✍ Create a trigger with the event name klaviyoFormSubmission. This will activate your tracking tags.

3. Capture Form Data

✍ Use DataLayer variables to collect:
✍ Form ID
✍ Form Title
✍ Submitted Email

4. Save and Test

✍ Check your setup in GTM's preview mode to ensure everything works properly.

Code: https://lnkd.in/eB6K_kr5

Credit: [Julius Fedorovicius] developed this code.

15/03/2025

🧐 Compliant cookie banner checklist for marketers in 2025 🔑

1. Equal prominence for consent choices -
✍ If an “Accept All” button is present, make sure a “Reject All” button is equally visible, styled similarly, and placed on the same level.

2. Clear and concise language -

✔️ Use explicit labels for buttons such as “Accept All” and “Reject All”.

❌ Avoid vague terms like “More Options” or “Customize” that obscure rejection options.

3. Positive action for consent -
✍ No implied consent: Simply continuing to browse the website must not be interpreted as consent.

4. Easy way to change or withdraw consent -
✍ Users must be able to change or revoke consent as easily as they gave it.

5. No deceptive design practices -
✍ Making the “Accept” button visually dominant while downplaying rejection options.

14/03/2025

🔓 Microsoft Clarity Adds New Google Ads Metrics for Enhanced Performance Insights 🔥

⚡️Microsoft Clarity has enhanced its Google Ads integration with new metrics and tools for better campaign management. Key performance indicators now include clicks, conversions, cost, and conversion values, offering deeper insights into user behavior.

✍ The newly available columns include:

👉Clicks: Total number of ad clicks
👉Conversions: Completed primary business actions
👉All conversions: Combined view of primary and secondary conversions

👉Cost: Overall ad spend analysis
👉Conversion value: Total value generated by primary conversions
👉All conversions value: Combined value of all tracked conversions

👉Target ROAS: Target return aimed for each dollar spent
👉Campaign type: Category of Google Ads campaign (Search, Display, Shopping)

These additions complement the previously available metrics such as Intent, Sessions, Click-through rate (CTR), Cost per click (CPC), Conversion rate (CVR), and Cost per action (CPA).