02/06/2022
It’s no secret that TikTok changed the way people create entertainment and get entertained. Users are spending a movie’s worth of time consuming content on TikTok, on a daily basis.
A recent study of TikTok Marketing Science and Material found that the platform isn't your traditional social or entertainment platform. It offers a unique blend of entertainment, community connection and discovery. There’s a big shift from generic, passive viewing to an increasing need for more personalized, instant entertainment that actually grabs attention.
With the app offering a constant stream of perspectives, information, creativity and ideas, the study showed that 55% acknowledges that TikTok helps them to discover new things. Next to that, 76% agreed that they’re more inclined to follow a brand and 73% more inclined to buy something on the platform. Thus, brands have the opportunity to create deeper connections on TikTok and build brand love.
It's clear TikTok's unique entertainment drives meaningful impact for brands when done right. If you ask us, it's all about finding the right balance in-between what a brand wants to say and what the audience is looking for, with in mind how users consume content on this specific platform. Not always easy, but with our experience and close connections, to both the platform and the creators, will get you a long way!
