28/04/2026
Not every film needs to be immediately understood.
Sometimes it works better when a bit of friction remains.
For , we started from an atypical request: using their own people as the leads, not for employer branding, but in their campaigns. What is usually seen as a limitation became the strategy.
Together with Wannes + Pol, we leaned into strangeness. Their work often sits between humor and discomfort, with images that feel slightly โoffโ, and thatโs exactly why they stick. Itโs also what their work gets recognized for: a clear voice you canโt fully place, but you remember.
Four films, one consistent line.
First you think: what is this?
Then you start to see what it does.
Thatโs positioning.
