Genscom

🗞 We all have a story to tell
👉 Tell it with a newspaper!
🙋‍♀️ And discover the power of personalization
🤝 We'll guide you in your newspaper project

At Genscom, we believe that anyone and everyone should be able to make a newspaper. We use newspapers to foster meaningful connections with your audience, offering a welcome escape from overflowing email inboxes in today’s digital world. Newspapers offer room for compelling stories and captivating visuals that resonate deeply with readers. We provide custom platforms that cater to individuals, com

panies, and organizations aiming to launch their own (monthly) publications, whether it's a magazine, newsletter, or another format. Our support spans from helping with layout and content creation to ensuring effective distribution. Personalization is key to unlocking the full potential of newspapers. Utilizing customer data, such as location, interests, and purchase behavior, we employ Variable Data Printing to deliver highly relevant content that enhances reader engagement. Together with our clients, we develop targeted strategies without the need for enormous marketing budgets and with the freedom to experiment and innovate until the right formula is found. Have an idea in mind? Get in touch for a free brainstorming session! Discover our brands: Genscom, Happiedays & Lettr

👉 Genscom: www.genscom.be
👉 Happiedays: www.happiedays.com
👉 Lettr: download in the Google Play Store of App Store

29/07/2025

One of the biggest myths in publishing? That automation kills individuality. That automation means losing your brand’s voice, unique style, and control.

But it doesn’t have to.

We help organizations publish more content, faster - without your identity.

How?

✅ Smart layouts

• Custom templates designed to reflect your brand’s look — logo, colors, typography.
• New layouts are automatically generated or assembled to fit this look and feel.
• Every output, print or digital, looks like you — just faster.

✅ Smart content

• Modular content structures built specifically around your brand’s needs.
• Branded content library for new content generation with consistent tone and message.
• Visual asset libraries to ensure everything stays on-brand.

✅ Smart personalization

• Automatically deliver region-specific content and updates.
• Automatically tailor visuals and language for different audiences — donors, volunteers, customers, or partners.
• Adjust layout and tone for campaigns or seasons without losing brand consistency.

This means automation doesn’t replace your voice—it 𝗿𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲𝘀 𝗮𝗻𝗱 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝘀 𝗶𝘁.

The result? Content that feels personal, on-brand and crafted for each person—because it is.

📣 Want to talk about making your content smarter and sharper? Let’s chat.

24/07/2025

We had the cutest little visitor! 🐶

Meet Amada — our office dog for the day who instantly became everyone’s favorite coworker.

More days like this, please!

22/07/2025

On our coffee table today ☕️

Zorg-Saam ZKJ has been using our platform for years to design newspapers for all 16 of their residential care homes.

Each edition is created locally by the staff, tailored to their residents. With local news, birthdays, activities and more

🗞️ Each one unique, but all in the same, recognizable style.

They also design brochures, leaflets and greeting cards just as easily. We handle the printing — they focus on creating real connection.

Proud to support care communication that truly cares.

17/07/2025

Most marketers treat print like it’s stuck in the 90s.

But here’s the truth: today’s print can be tracked, targeted, automated — even personalized at scale.

And when done right, it works across the entire funnel.

And with the right tools, it can be fast, scalable, on-brand.

Swipe through to discover 5️⃣ ways our platform helps you create, scale, and measure smarter print across every touchpoint.

15/07/2025

Two titles, one story. ⚽🔥�

Every story is worth telling. And we mean it! But every now and then, one comes along that’s just too fun not to share.

And we loved this one!

Photographer Tom Verpaelst spent the season following Kester-Gooik, a local football club with a standout year — with both the men's and women's teams clinching the championship.

To celebrate this milestone, Tom turned the story into a newspaper — combining his photography with a custom design created in-house by our talented team. The result? A printed keepsake that celebrates the soul of a historic season.

At Genscom, we love seeing our platform bring local stories to life — whether long-term or just a one-off moment worth celebrating. We’re here to help you share it all!

Do you have a story to tell? We'd love to here about it!

10/07/2025

The 𝘴𝘮𝘢𝘳𝘵𝘦𝘴𝘵 goodie at the AI Forum? A good old-fashioned newspaper 🗞️ (with a modern twist).

At the Flanders AI Forum 2025 in Ghent, NXTGN stood out — not with gadgets, but with a custom newspaper.

Instead of handing out the usual event goodie, they shared a clear, compelling story of how they help businesses apply AI in the real world.

It wasn’t just a newspaper — it’s a real-life example of how AI drives growth. Created using our AI-driven publishing platform, that automates content creation, design, and personalization, making it easy to produce on-brand content at scale and in multiple formats.

It was more than just a goodie. It was a conversation starter. A takeaway people actually read, kept, and shared. And proof that even at a high-tech event, print can still surprise, engage, and stick.

Congrats to NXTGN for making complexity simple — and showing how strong storytelling still leads.

👉 Curious to see how we’re integrating AI into platforms?
Check it our here: https://www.genscom.be/en_eu/ai

08/07/2025

Lucia's Tip of the Week is back! 💡

White space isn't just 'empty' — it's essential.
It makes your layout cleaner, easier to read and simply more professional. Cramming in content doesn’t impress anyone… giving it space does.

✅ Less clutter, more impact.

03/07/2025

The bigger the organization, the harder it gets to stay on-brand.

Multiple teams. Competing priorities. Endless versions of “final.”

Sound familiar?

When everyone’s creating content — from marketing to HR to local offices — brand consistency often slips through the cracks. Visuals and messages go off-brand. Approval is cumbersome.

That’s why don’t not just to help you design content, but to control it. With a publishing tool that brings structure to the chaos. With workflows, roles, and smart automation that guide every stakeholder toward one clear outcome: brand consistency, at scale.

👉 Swipe to see our publishing tool protects your brand.

01/07/2025

🗞️ Why send a summer email… when you can make a summer newspaper?

Our colleague Lucas surprised his friends with a printed newspaper — full of holiday plans, throwback photos, and local festival tips. It was personal, fun, and totally unexpected.

And here’s the kicker: this kind of format isn’t just playful. It’s 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰.�

It builds culture. It deepens client relationships. It tells your brand story — in a way people actually want to read.

✅ Stay connected while everyone’s out of office�
✅ Tell your story without it feeling like marketing�
✅ Show your brand’s personality

👉 Internal, external, or somewhere in between — this format works. And we’re here if you want help creating one of your own.

26/06/2025

– 3️⃣ x DCX Berlin 🇩🇪

From 2017 to 2019, Genscom proudly took part in the DCX Innovations Congress in Berlin — an international event in Berlin focused on innovation in publishing, content, and media.

Three inspiring editions where we focused on how personalized, tangible print can stand out in a digital world — through tailored newspapers, real-time demos, and data-driven storytelling.

DCX Berlin was a great opportunity to exchange ideas with publishers, marketers, and innovators across Europe, and to highlight the value of combining data, creativity, and print.

24/06/2025

Who said final projects had to be boring? 🎓🗞️

One of our colleagues had the pleasure of serving on the jury for the final graduation projects of postgraduate students at Hogeschool PXL.

What made this edition extra special?
Each student transformed their graduation work into a custom newspaper. Fully designed in the PXL house style using our online editor. Once approved by the lecturer, the projects went straight to print.

In total, we printed 52 newspapers: a creative and professional way to wrap up years of learning, research, and hard work.

19/06/2025

We get it — brands and marketers need to prove every euro counts. 💶

Sustainability is more than a buzzword; it’s becoming a business must-have. 🌍

Digital print makes it possible to 𝗴𝗼 𝗴𝗿𝗲𝗲𝗻 𝗮𝗻𝗱 𝘀𝘁𝗮𝘆 𝗹𝗲𝗮𝗻 — cutting waste and costs without sacrificing creativity or impact.

Want to reduce your environmental footprint and boost your marketing ROI?

Swipe through to discover 5️⃣ smart ways sustainable digital print saves the planet — and your budget.

Adres

Antwerp

Telefoon

+32 3 210 08 54

Website

http://www.genscom.be/en

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