She Posts First Strategy House

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She Posts First Strategy House

All-female led Social Media + Marketing Strategy House for Beauty + Wellness Brands & Founders
📲 Social Media Management & DFY Creative

20/08/2025

The brands winning in 2025? They aren’t louder. They aren’t trendier.
They’re the ones customers trust to be part of their daily rituals.
Show me. Guide me. Prove it. Back it up.
That’s the algorithm. And it works every single time. 
This is what we help our clients do at She Posts First:
 Turn brand trust into your biggest luxury.
 Because trust is what makes your brand feel inevitable — the serum she keeps buying, the ritual she can’t imagine her day without.

We’re newly launched, intentionally boutique, and working with founders who want their brand to stand apart from the noise.

If that’s you, the doors are open. ✨

12/08/2025

Somewhere along the way, “be authentic” and “be relatable” became the go-to advice for founders who aren’t converting.

And while those sound noble… they’ve quietly become the business version of “just put yourself out there.”  This is actually bare minimum & it’s far from being social media strategy.
 You’re already authentic. You’re already relatable. That’s not the problem.

If you’re getting engagement but not sales… If your DMs are full of “love this” but not “how do I pay you”… it’s not authenticity you’re missing.

It’s positioning.

Positioning is what turns: → “She’s nice” into “She’s the one I want to hire” → “That’s pretty” into “I need that in my cart” → “I like her posts” into “I’d wait months to work with her”

Without it, you’re on the hamster wheel. With it, you get chosen without competing on price.

✨ Try this: Audit your last 9 posts — can a stranger tell who you’re for, why you’re different, and what you sell?  If you want more I have a something free I can send your way -> it’s called the 5 layers of positioning.

Comment “layers” and I’ll send it to you!

04/08/2025

Your buyer isn’t just watching. She’s mood-boarding.
 She’s deciding — within 3 seconds — whether your brand belongs in her future… or goes straight to archive with the rest of the beautifully beige blah.

She’s not reading your caption. 
She’s scanning for signals: ✨ Does this make me feel something? ✨ Do I want to live in this world? ✨ Do I trust her with my money and my face?

Her’s what I want to say to ever beauty & wellness brand right now…   Your buyer isn’t logical. She’s emotional, aspirational, and slightly overstimulated. 
She doesn’t want more info. She wants to feel safe. And seen. And slightly elevated.

That’s where micro-moments come in.
Tiny, repeatable rituals. Patterns. Vibes. 
Brand cues so familiar they could have a scent.
It’s not content — it’s conditioning.

So yes, post less. Repeat more. And make sure what you’re repeating is addictive in a “buy it before I even finish this matcha” kind of way.

I break this all down inside the private podcast: “How to Build a Beauty & Wellness Brand Without a Celebrity Face.”
 Because no, you don’t need fame — you need feeling.

🎧 Go listen. It’s short, strategic, and slightly dangerous. [Grab the link. You know you want to.]

22/07/2025

Save things under “Things I need to remember….

20/07/2025

📣We’re talking about:

+ Strategy that matches how buyers are buying right now
+ The new way IG + Google are working together and how you can capitalize �+ Content psychology that moves people (not just get likes)
+ brand positioning shifts from brands like Chanel and YSL
+ CHatgtp prompts I use to go deep - fast

Comment “SOLD-OUT” And I’ll add you to the free series 💌

16/07/2025

I haven’t been able to quit thinking about this little girl in Italy that I saw on the beach.   I thought I was just watching a cute kid at the beach.

Turns out, I was watching my own nervous system in real time.

She must’ve been 4 and she was standing on the edge of a small rock ledge that — to her — might as well have been a cliff.

Her tiny toes gripped the stone.

Her dad stood across the water, speaking to her in soft Italian. I had no idea what he was saying but he was definitely trying to encourage her.   Below her - her older brother splashed at her, yelling like she was taking forever. She was.   He was OVER it- completely frustrated by her fear.  
But I watched her - the whole beach watched her.
She would inch her toes forward.
Sit down. Stand back up. Negotiate with her fear again & again.   I think we all held our breath- we’d all been her.

I giggled when I saw her knees shaking. Not in a mean way — in a - “gah. I know that feeling kind of way. 
I thought of all the times I tried to find a way to go around fear.

I watched her inch closer for 45 minutes. She didn’t flinch at her brother yelling at her.  She didn’t cry. She just kept coming back.
And when she finally jumped?
The whole beach clapped like she’d just conquered Everest.

It was a small jump. But not small at all.

It was a whole lesson that day- Wrapped up in a sweet little 4 yr. old girl just trying work up the nerve to jump off a ledge without listening to her yelling brother.   That’s what building a real brand feels like, doesn’t it?
The stall. The recalibration. The moment of hesitation that no one sees on the feed.
This work isn’t loud. It’s intimate. It’s internal. And most of the time, you’re the only one who knows what it took to finally leap.

I know no one is clapping for you (yet) but I see you.  And if you’re standing at the edge right now? 
This is your reminder:
You don’t have to be more ready. You just have to be done waiting.

15/07/2025

You’re not a 24-year-old content bro hopped up on Celsius with a 90-day content calendar and a ring light in every room.

You’re a founder.
 You’re building a brand something with nuance.
With taste. With real value.

And yet — most of the advice you’re given still sounds like: “Post more.” “Stay visible.” “Be consistent.”

Even when that “consistency” is hollow. 
Even when it’s forgettable.

The truth?
 Posting every day means nothing if no one remembers you the next day.
 For beauty & wellness brands, memorability > frequency. 
It’s about building recognition — not just reach.

What actually builds trust and desire? ✨ Rituals. ✨ Patterns. ✨ Repeatable brand codes.

Here’s how you build it (and what to post this week):
 → This is where you’re going to slide through those carsousel slides & hit SAVE
 Because craveable consistency? That’s your next move.
It’s strategic. It’s sustainable. And it’s built for founders — not full-time creators.

This is the kind of marketing that makes content bros sweat.

We’re not here to post for the algorithm.
We’re here to build craveable, unforgettable brands.
Female-led. Founder-focused.
No fluff. Just strategy that sells.

Stick around — if you’re into that sort of thing.

05/03/2024

Create Clients Challenge week is coming! Join me March 18-22 💸

You'll walk away from this Challenge:

✨What's keeping clients from hopping in now
✨Changed in online selling & how you can adapt
✨The 2 things you want to focus on to make creating clients A LOT easier.

Sign up below 👇🏻

Adres

Brussels

Website

https://kylieclayborne.com/

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