30/05/2025
Five years of White Rabbit Brussels flew by, not without a few bumps along the way, where I learned the hybrid role of creative + entrepreneur.
I took the leap right after the pandemic, stuck in Brussels, driven by that gut feeling: “now or never.” Going back to the roots of my profession, I focused on offering visual identities and communication for organisations navigating the Brussels Bubble.
This challenging experience kept me curious, constantly searching for tools that could boost not just the workflow of a small team, but also bring innovation and a bit of magic to our clients. 🪄 ✨ 🎩 🐇
It started with branding, but in these past years we’ve produced all kinds of print materials, from catalogues to event and POS assets, films, interviews, podcasts, motion design, and advocacy campaigns, working with associations, non-profits, and institutions to amplify European voices.
Over the past two years, that curiosity found its focus in Generative AI.
I began testing and creating talking avatars, quick visual animations, fashion catalogues without calling model agencies, immersive interior design videos before a property even existed, and “animatics” for commercials, so close to the final result they’ve been used in actual scenes.
Today, that exploration evolves into something new: 👉 whiterabbithole.ai where I focus on applied AI for communication, design, and storytelling.
If White Rabbit Creative Agency was the leap, this is the fall down the rabbit hole.
It’s a wild work-in-progress, driven by the fast pace of innovation, but I still wanted to wrap up a first reel that shows just a few things we’ve explored so far.
If you know me, and we’ve worked together in Rome, Milan, Düsseldorf, London, Munich, Moscow or Brussels, or if you’re simply curious about what’s next with Gen-AI, let’s talk.
