03/09/2026
A bus can be punctual, frequent and electric, and still lose its riders.
Nearly 390 million people in India travel by bus every day, making it the country's most used form of public transport. Yet ridership is falling: down almost 29% in Chennai over ten years and 13% in Mumbai since 2016, while Pune's numbers have stalled even as its fleet grew.
In a new feature for REVOLVE, Kashmira Dubash argues the missing piece is communication. In a survey across more than 20 cities with over 50,000 responses, just under half of commuters said public transport information is hard to find online, and 22% said the absence of information altogether stops them using it.
Her framework comes from Reaching Your Riders, run by ITDP India and GIZ with support from the Ministry of Housing and Urban Affairs: Inform, Promote, Engage.
Swipe through for what each one looks like in practice 👆
🔗 Read the full feature: https://hubs.ly/Q04w6zZH0