World Forum for Ethics in Business

World Forum for Ethics in Business WFEB is a public interest foundation that pursues and aims to establish the indispensible ethical foundations of business in today's globalized world.

The World Forum for Ethics and Business is a registered public interest foundation (“fondation d’utilité publique” – N° 822.216.342) based in Belgium. The mandate of the Forum includes all manners of pursuing and establishing the indispensable ethical foundations of business in a globalized world. The Forum, chaired by Ms Rajita Kulkarni, has grown out of the International Business & Leadership Symposium on Ethics in Business convened annually by the International Association for Human Values.

24/07/2025

In this special session, we will announce the winners of the Ethics in Sports Award 2025, honoring exceptional individuals and organizations who have shown remarkable leadership in advancing ethics, integrity, and human values in the world of sports. The award celebrates innovators who prove that true success is not just measured by medals or records, but by the
courage to lead with fairness, respect, and purpose — on and off the field.

Laudation Speech
• Mr. Alojz Peterle, Former Prime Minister of Slovenia, WFEB Board Member

24/07/2025

This panel will explore how peak performance can be supported through science-based, natural approaches that promote physical and mental well-being. In a diverse and thought-provoking discussion — featuring voices ranging from traditional Olympic ethics to new, unconventional models like the Enhanced Games — we will ask how innovation, integrity, and health can coexist in shaping the future of high performance.

• Mr. Aron D’Souza, President, Enhanced Games
• Mr. Markus Pfisterer, Member, European Olympic Committee’s Ethics Commission
• Prof. Dr. Adolfo Panfili, President of the International Association for Orthomolecular
Medicine
• Prof. Fahri Saatcioglu, Professor for Molecular and Cell Biology, Department of
Biosciences, University of Oslo, Norway
• Moderator: Prof. Dr. Jana Leidenfrost, Former cross-country skier, Psychologist &
entrepreneur; Curator of the Thuringian Sports Aid Foundation

24/07/2025

Sport is more than a game. At its best, it is a school of life: teaching discipline, courage, teamwork, fairness, and joy. It shows us how to win with humility, lose with dignity, and strive for excellence without losing integrity. In this panel, we will ask: What can we, as leaders and as a society, learn from the timeless values of sport — and how can we preserve its beauty in an
era of commercial pressures?

• Mr. Roland Angst, President, United Leaders Association Germany
• Dr. Bernhard Heusler, Honorary President of FC Basel, Leadership-Expert and Speaker
• Mr. Alex Frei, Former Professional Footballer, Swiss National Team, Switzerland
• Ms. Martina Voss-Tecklenburg, Former Head Coach of the German Women’s National
Football Team; 4 x UEFA Women’s European Champion
• Mr. Philipp Kaufmann, Former Soccer Manager, VfL Osnabrück and FC Basel
• Moderator: Mr. Thomas Helmer, Former German professional football player, Euro
1996 winner, Sports Moderator

24/07/2025

In today’s world, where success is often defined by speed, power, and measurable results, the question of ethics and integrity has never been more urgent. We will ask: Can success truly endure if it comes at the expense of our core values? And more importantly: What does it take to lead — and win — with integrity in a high-pressure world?

Welcome Address:
• Mr. Mustafa Atici, Government Council & Sports Minister of Basel, Switzerland
• H.E. Mr. Mridul Kumar, Ambassador of India to Switzerland

Opening Keynote Speeches
• Dr. Sanjay Pradhan, President, World Forum for Ethics in Business
• Mr. Dominique Blanc, President of the Swiss Football Association
• Ms. Honey Thaljieh, Public Relations Manager at FIFA; Co-founder of women's football in Palestine, 1st Captain of the Palestinian National Team
• Mr. Filippo Veglio, Head of Social & Environmental Sustainability at UEFA
• Gurudev Sri Sri Ravi Shankar, Founder, The Art of Living & World Forum for Ethics in Business
• Dr. Bernhard Heusler, Honorary President of FC Basel, Leadership-Expert and Speaker

Moderator:
• Christoph Glaser, Managing Director, WFEB & CEO, TLEX Institute

Can’t make it to Basel? Great News! The 7th World Summit on Ethics & Leadership in Sports will be livestreamed — so you ...
23/07/2025

Can’t make it to Basel? Great News! The 7th World Summit on Ethics & Leadership in Sports will be livestreamed — so you can still be part of the inspiration, wherever you are!

24th July, 2025 | 9 AM - 5.30 PM CEST!

✨ Tune in live on our official page:
👉 World Forum for Ethics in Business

Follow us now to watch the event unfold in real-time — from the opening speeches to powerful moments with global changemakers.

The spirit of sport knows no boundaries.

See you online — live and inspired!



With Christoph Glaser

23/07/2025

The Ethics in Sports Award 2025

In sport, we celebrate the fastest, the strongest — the ones who break records.

But there is another kind of greatness.

The greatness of character.
Of standing for what’s right — even when no one is watching.
Of choosing fairness over shortcuts.
Of leading not just to win — but to uplift.

This is the spirit we honor at the Ethics in Sports Award.

This year, we honor two extraordinary individuals — one woman and one man — whose lives are living proof that ethics, integrity, and compassion can transform not only sports, but the world. From fair play to fearless leadership, from service to community to global impact — they show us what it means to lead with purpose.

🌍 At the 7th World Summit on Ethics & Leadership in Sports, we don’t just ask what success looks like — We ask what kind of success is worth celebrating.

Can you guess who our Ethics in Sports Award winners are this year?
Drop your predictions in the comments — we’ll reveal the names live at the Summit!



WIth Christoph Glaser

23/07/2025

The 7th World Summit on Ethics & Leadership in Sports is happening TOMORROW – 24 July in Volkshaus Basel, Switzerland!

We’re thrilled to share a glimpse of the conference program — for full details, please visit our website. We cannot wait to welcome you all soon!

What Can We Learn from Sport — For Life?

In the arena of sport, we find more than competition.
We find resilience — the courage to rise after a fall.
We find grace in defeat, and humility in victory.
We discover the strength to lead, the art of teamwork,
and the wisdom to keep going… through storms and sunshine alike.

Champions aren’t only defined by medals.
They’re defined by what they do when the cheering fades —
when glory is behind them, and a new purpose must be found.

Sport teaches us:
💥 How to fail without breaking.
💥 How to win without losing ourselves.
💥 How to lead and be a team player.
💥 How to keep moving forward — even when the path is steep.
💥 How to begin again. And again. And again.

At the 7th World Summit on Ethics & Leadership in Sports — tomorrow — you’ll meet athletes, Olympians, coaches, and global leaders who’ve walked this path and returned with life-changing wisdom. Their stories will inspire your leadership, your resilience, your next step.

📍 24 July 2025 | Basel, Switzerland
🌍 Held alongside the UEFA Women’s EURO Championship
🎤 Featuring global icons from sport, business, and beyond
✨ Join the summit. Learn from legends. Lead your life — like champions do.
👉 Register now: www.ethicsinsports.org



With Christoph Glaser

22/07/2025

In sport — as in life — time is everything.

It can be your fiercest rival… or your greatest ally.
A breath too slow, and history slips through your fingers.
A second faster, and you become a legend.

Time can crush — or it can crown.
It doesn’t wait… but it rewards those who move with courage.

✨ Your time is NOW.

There’s still a window — a precious one — to join us at the
7th World Summit on Ethics & Leadership in Sports,
this week in Basel, alongside the UEFA Women’s EURO 2025.

Come stand where sports legends, Olympic icons, global changemakers, and values-driven leaders meet.
Come listen, learn, and be part of a movement where integrity, excellence, and inspiration lead the way.

🎯 This is your chance to be in the arena.
Because greatness doesn’t just belong to athletes.
It belongs to anyone who chooses to show up with heart.

📍 Basel | 24 July 2025
🌐 Register now: www.ethicsinsports.org



With Christoph Glaser

From Policy to Purpose: Ethics in Leadership & LegislationWe are honoured to welcome MR. JO LEINEN, Former Member of the...
21/07/2025

From Policy to Purpose: Ethics in Leadership & Legislation

We are honoured to welcome MR. JO LEINEN, Former Member of the European Parliament and Board Member of the World Forum for Ethics in Business, to the 7th World Summit on Ethics & Leadership in Sports, taking place on 24 July 2025 in Basel, alongside the UEFA Women’s EURO Championship.

With decades of experience in politics and advocacy, Mr. Leinen has been a passionate champion for democracy, sustainability, and ethical governance in Europe and beyond. His voice adds critical perspective to the intersection of leadership, integrity, and societal progress — on and off the field.

🔹 Former Member of the European Parliament (1999–2019)
🔹 Longstanding advocate for climate action, transparency, and EU reform
🔹 Former President of the European Movement International
🔹 Board Member, World Forum for Ethics in Business
🔹 Legal expert and global voice for ethics in public life

Mr. Leinen will contribute to the summit’s high-level conversations exploring how values-based leadership can address today’s complex challenges in sports, politics, and global society.

✨ Join us and learn from thought leaders shaping a more ethical world — in sport, policy, and beyond!
📍 Basel | 24 July 2025
🌐 Register now: www.ethicsinsports.org



With Christoph Glaser

Coaching Champions, Inspiring ResilienceWe are proud to welcome BRUNO DIETHELM, Former Swiss National Mountain Bike Coac...
21/07/2025

Coaching Champions, Inspiring Resilience

We are proud to welcome BRUNO DIETHELM, Former Swiss National Mountain Bike Coach, to the 7th World Summit on Ethics & Leadership in Sports, taking place on 24 July 2025 in Basel alongside the UEFA Women’s EURO Championship.

With decades of experience coaching elite athletes, Bruno has helped shape Switzerland’s mountain biking legacy — guiding riders through the physical and mental demands of top-tier competition. His work reflects the power of discipline, strategic thinking, and ethical coaching in high-performance environments.

🔹 Former Head Coach of the Swiss National Mountain Bike Team
🔹 A pioneer in cross-country mountain biking in Switzerland
🔹 Championing the next generation of cross-country MTB athletes
🔹 Advocate for values-driven performance and mental strength in sport

Bruno will join the Keynote Panel:
“Leadership, Innovation & Responsibility – Shaping the Future of Sports”, exploring how we can lead with integrity and purpose in today’s fast-evolving sports world.

✨ Join us to hear from sports trailblazers and leadership legends — and learn lessons that transcend the finish line.
📍 Basel | 24 July 2025
🌐 Register now: www.ethicsinsports.org



With Christoph Glaser

Leading with Integrity — When Diplomacy Meets the Spirit of SportWe are honoured to welcome H.E. Mr. Mridul Kumar, Ambas...
19/07/2025

Leading with Integrity — When Diplomacy Meets the Spirit of Sport

We are honoured to welcome H.E. Mr. Mridul Kumar, Ambassador of India to Switzerland, as a distinguished speaker at the 7th World Summit on Ethics & Leadership in Sports, taking place on 24 July 2025 in Basel, alongside the UEFA Women’s EURO Championship.

With decades of diplomatic service and a deep commitment to global cooperation, Ambassador Kumar brings a unique and inspiring voice to our opening session. His presence reflects the growing global dialogue on how sports, ethics, and international relations can work together to build a more inclusive and value-driven world.

🔹 Ambassador of India to Switzerland
🔹 Veteran diplomat and statesman
🔹 Advocate for ethical leadership and global collaboration
🔹 Champion for India’s growing voice in international affairs and sports diplomacy

H.E. Mridul Kumar will deliver a Welcome Address during our Opening Keynote Session, helping set the tone for a powerful day of reflection, vision, and action — where performance and principle unite.

✨ Be part of the movement where ethics take centre stage.
📍 Basel | 24 July 2025
🌐 Register now: www.ethicsinsports.org



With Christoph Glaser

Peak Performance Starts WithinWhat if the future of high achievement lies not in pushing harder — but in aligning body, ...
19/07/2025

Peak Performance Starts Within
What if the future of high achievement lies not in pushing harder — but in aligning body, mind, and purpose?

We are proud to welcome PROF. DR. JANA LEIDENFROST — former elite cross-country skier, psychologist, and founder of Psychological Mentoring GmbH — to the 7th World Summit on Ethics & Leadership in Sports on 24 July 2025 in Basel.

Prof. Dr. Leidenfrost brings a unique blend of elite sports experience and deep psychological insight into performance and resilience. As a coach, entrepreneur, and curator of the Thuringian Sports Aid Foundation, she is dedicated to helping individuals unlock their full potential — sustainably and ethically.

🔹 Psychologist, entrepreneur & former cross-country skier
🔹 Founder of Psychological Mentoring GmbH
🔹 Curator, Thuringian Sports Aid Foundation
🔹 Expert in mental coaching, motivation & holistic performance
🔹 Moderator of the panel “Play Your Potential: Enhancing Performance in the Natural Way”

Join this powerful conversation exploring how health, integrity, and innovation can go hand in hand in shaping high performance for the future.

📍 Basel | 24 July 2025
🌐 Register now: www.ethicsinsports.org



with Christoph Glaser

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