Mindshare Belgium

13/06/2025

WHAT A NIGHT! ✨ We’re celebrating after the AMMA Awards 2025! We're thrilled to announce that we won 2 Golds and 1 Bronze!

These awards mean so much, especially:
• Best Use of Performance Marketing - GOLD! (Our data wizards strike again! 📊)
• Best Media Strategy - GOLD! (Smart planning pays off! 💡)
• Best Use of Cinema - BRONZE! (Bringing stories to life on the big screen! 🍿)

A massive THANK YOU to our dedicated team and our fantastic clients for making this possible! You rock! 🤘

And a huge shoutout to Wavemaker for being named Agency of the Year! Congrats! 👏

Let's keep pushing the boundaries of media!

22/01/2024

1 year Recession Monitor. 📣

What difficult decisions have the Belgians made in 2023?

A vast majority continues to have financial struggles. The recession has had a clear impact on price consciousness and consumer trust, but a slight optimism in spending patterns has returned. Brand loyalty did survive, and quality pays off.

How does the future look? Will it be brighter, or will we feel an aftershock in 2024? 🔮

Perfect timing to look at our GroupM Recession Monitor and zoom in on how the different sectors position themselves. Which choices were made? What remained on the priority list and what did not? 📈

💡 https://pub.be/nl/groupm-recession-monitor-waarmee-moeten-marketeers-rekening-houden-in-2024 (abo only)

💡 https://www.mm.be/news-fr-74234-groupm-recession-monitor-quels-enseignements-pour-2024 (abo only)

💡 https://www.mediaspecs.be/insights/groupm-recession-monitor-waar-moeten-marketeers-mee-rekening-houden-in-2024 (open link)

Curious to understand what happens within your category of choice?

Consult our Recession Monitor dashboard, that is open and free to anyone until March.
👉 https://bit.ly/GRM-RecessionMonitor



Mindshare Belgium EssenceMediacom Belgium Wavemaker Belgium Bart De Pauw

24/12/2023

Wishing you all very happy holidays ! 🌟

18/09/2023

🔥🔥 FLAME-GRILLED NEWS 🔥🔥
We are GIANTLY proud to announce our new client Burger Brands Belgium! 🍔

Na een lokale competitie, begeleid door fma Belgium, vertrouwt Burger Brands (de holding […]

12/06/2023

💥 💥 💥 We have won 2 AMMA's !!!
🥇 Best use of data for Nestlé Nespresso SA
🥉 Best use of performance marketing for Brussels Airlines
Congrats to all the teams!!!!
https://pub.be/nl/amma-2023-alle-winnaars/

30/05/2023

15/05/2023

Are streaming subscriptions suffering from recession? 🎥

All streaming actors are looking for new business models to increase their customer base. But in these times of recession, are streaming platforms spared from savings?

Perfect timing to look at our GroupM Recession Monitor and zoom in on the category of streaming subscriptions. 📈

💡 https://www.mediaspecs.be/insights/groupm-recession-monitor-behoort-een-streamingabonnement-tot-de-kleine-geneugtes/ (open link)
💡 https://www.mm.be/news-fr-68893-intelligence-la-svod-au-crible-du-recession-monitor-de-groupm (abo only)
💡 https://pub.be/nl/onderzoek-behoort-een-streamingabonnement-tot-de-kleine-geneugtes/ (abo only)

Curious to understand what happens within your category of choice?

Consult our Recession Monitor dashboard, that is open and free to anyone:
👉 https://bit.ly/GRM-RecessionMonitor



Mindshare Belgium Wavemaker Belgium EssenceMediacom Belgium

27/04/2023

It’s almost AMMA time and we are very proud with the 2 nominations:
🏆 Best Use of Data – Nespresso
🏆 Best Use of Performance Marketing – Brussels Airlines
Congrats to all teams and fingers crossed! 🤞

Op woensdag 19 en donderdag 20 april werden de 5 beste dossiers verkozen binnen 9 AMMA-categorieën. De inzendingen van Publicis Groupe werden 8 keer genomineerd, Semetis rijfde 4 nominaties binnen en Var is goed voor 3 nominaties.

08/04/2023

The Mindshare Team wishes you a Happy Easter! 🐣

29/03/2023

Recession is between the ears of the consumer! 👂

In the last year, people have been deprived of their financial freedom, which has a great impact on their household budget.

Is your category affected or safeguarded and what does the future hold? 🧐

No need to guess, at GroupM Belgium we just launched our Recession Monitor.

Every two weeks since the beginning of February, we interview 1.000 Belgians 18+ about their changing spending pattern for 42 different categories.

In uncertain times like these, it is extremely important to keep your finger on the pulse. Knowing what the consumer thinks and feels.

All these insights are bundled in a clear and user-friendly dashboard and will be continuously updated and enriched with other data sources (Nielsen invests, Google trends etc). 📊

This rich source is open and free, so don’t hesitate to dive into the Recession Monitor dashboard and save the link in your favourites.
👉 https://bit.ly/GRM-RecessionMonitor

Read more:
💡 https://www.mm.be/news-fr-67674-groupm-sonde-les-belges-sur-leur-ressenti-de-la-recession (abo only)
💡 https://pub.be/nl/groupm-lanceert-permanente-recessie-monitor/ (abo only)
💡 https://www.mediaspecs.be/insights/groupm-recessie-monitor/ (open link)



Wavemaker Belgium Mindshare Belgium EssenceMediacom Belgium