18/07/2025
Welcome to Behind the Pixels, an exclusive interview series that takes you on a captivating journey into the world of visual effects through the perspectives of our talented individuals.
In this episode, Elsa, Marketing Manager at UFX Studios, walks us through UFX Studios' visual identity. Together, we look back on the strategic and visual transformations of the studio, and the bold statement behind its new identity. 🌀✨
🎨 In 2019, Elsa joined the Umedia Group as Marketing Manager for both Umedia Production and Umedia VFX. As the company evolved, so did her role, especially when it came to establishing UFX as a standalone VFX studio.
🔍 From internal workshops to the creative collaboration with , Elsa walks us through the journey that led to a new name, a new visual identity, and a new positioning within the industry.
💡 With the totem at the heart of the rebranding, UFX now embraces a bold, vertical and forward-looking image, one that reflects the studio’s ambition, personality, and independence.
Don’t miss the full interview to dive deeper into the process and discover how a visual identity can shape the soul of a studio.
📌 Link in bio and in the comments!