04/12/2025
✨ For the very first time, China was officially represented at the Holiday Expo Gent 2025, one of the most influential tourism fairs in Flanders, with a dedicated national stand under the theme:
👉 “Nihao! China: Easier Travel, Greater Experiences.”
From November 28 to December 1, visitors discovered a new image of China as a welcoming, accessible, and forward-thinking travel destination: showcasing visa-free entry, direct flight routes, mobile payments, and immersive cultural experiences.
This initiative was organized by the China Cultural Center in Brussels, with support from the Embassy of China in Belgium, the Shanghai Municipal Administration of Culture and Tourism, and key partners from the travel and aviation sectors.
We were honored to support this presence.