30/04/2024
The indie music community often finds itself overshadowed by the behemoths of the industry—the major record labels.
…With major labels boasting ownership of streaming platforms, exorbitant budgets, unattainable stats, and direct access to publications…
Yet, amidst this seemingly uneven playing field, indie labels thrive in their own way...
The cool thing is that most of us don’t actually care to emulate majors. It’s often the exact opposite!
So today, we’re celebrating the unique qualities of indie labels… and the things that majors CAN’T do…
Majors VS. Indies
Here are 5 things indie labels can do, that major labels can’t do…
1. Major Labels Can't Be There In Person:
While major labels operate from a distance, indie label owners immerse themselves in the daily grind of their artists' lives. They're not just distant figures; they're present at shows, in the studio, and every step of the way.
2. Major Labels Can't Make "Bad" Business Decisions:
Unlike major labels tied to corporate interests, indie labels have the freedom to prioritize artistry over profit. They can take risks, offer favorable contracts, and experiment with unconventional business models without fear of shareholder backlash.
3. Major Labels Can't Provide Community:
Indie labels foster a sense of belonging among their artists, fans, and supporters—a community that major labels have no interest in replicating… For indies, artists aren't just signed talents; they're peers who collaborate, support, and share resources.
4. Major Labels Can't Be Innovative:
Without the safety net of traditional revenue streams, indies rely on the art of thinking outside the box, to champion diverse genres, represent underrepresented voices, and pioneer new formats.
5. Major Labels Can't Be Charitable:
Driven by a spirit of altruism, indie labels go beyond business to make a positive impact. From giveaways to fans to fairer contracts for artists, indie labels prioritize transparency and fairness in their dealings. Some even operate as official charities, using their platform to support causes beyond the realm of music.
We go MUCH deeper on this episode, so be sure to WATCH/LISTEN here…
From their hands-on approach to their innovative spirit, indie labels embody the essence of what it means to be truly independent.
So, the next time you feel overshadowed or overwhelmed, remember: it's not about the size of the ship but the skill of the sailor.
Come and Join:
Analog Assault Recordings!! ⚠️