15/10/2024
New versatile and tuneable ARRI Ensō Prime lenses bring ARRI quality to new markets
14 lenses from 10.5 to 250 mm (350/500 mm with Ensō Extenders) --- Different looks via external lens tuning with Ensō Vintage Elements --- Compact, lightweight, and flexible lenses designed for long ROI --- 1:4 magnification ratio for exceptionally close focus --- Core set includes six focal lengths and Vintage Elements Kit
Learn more at https://www.arri.com/en/cine-lenses/enso-prime-lenses
ARRI introduces its new Ensō Prime lens series, reaching beyond the company’s traditional market to embrace corporate and commercial content creators and owner-operators at earlier stages of their careers. Small, portable, and versatile, Ensō lenses deliver exceptional images in almost any conditions. The beautifully smooth and balanced native look can be tuned with Ensō Vintage Elements, which attach to the back of the lenses, allowing many different looks to be achieved with a single, cost-effective lens set.
Ensō lenses combine German precision engineering with Japanese optical excellence. Simplicity and purity of purpose were guiding design principles and inspired the name Ensō, after the circular Zen calligraphy symbol. Creating an Ensō with a single brushstroke is an expression of nowness that requires emptying one’s mind of distractions and fully committing to the creative flow. ARRI Ensō lenses embody this philosophy by instilling the confidence to put aside technical concerns and focus on capturing the moment.
Close focus is a stand-out feature of ARRI Ensō lenses, with an impressive magnification ratio of 1:4 on most focal lengths, equivalent to 10” close focus on the 32 mm, which is only 3.7” from the front element. This facilitates beautiful close-up work, for example on product or food shoots, and the minimized breathing means focus racks have no discernible impact on framing. Stunning bokeh and fall-off round out the lenses’ emotive focus characteristics.
The core set of ARRI Ensō Prime lenses (18, 24, 32, 47, 75, and 105 mm with Ensō Vintage Elements Kit) is available to order now and will begin shipping in November.