19/05/2022
Tradeshow season has started again, giving us a chance to broadly discuss digital transformation. It’s amazing to see how well everybody is aligned about the same topics and how we bond over similar interests.
These are some things we find to be resonating most loudly in recent conversations. Do you agree? 🔊
1. It’s nice to meet in person again, we feel some good energy and excitement from the people on site. Getting closer to your audience also applies to your partners and customers!
2. The industry is going more and more software. Legacy hardware is losing ground. New infrastructure projects fully embrace the new paradigm. The trend is the same on both sides of the Atlantic.
3. The industry is starting to find the right balance between on-prem, edge computing and the cloud. It's all about putting the power where it makes sense. Control and processing are two processes that can be dissociated.
4. Whereas video software solutions multiply, very few vendors actually master audio-centric production software solutions. That's where we shine!
5. More than ever, easing the technical integration and putting UX at the center of the solutions is key. A customer told us they had to invest 1800 man/hours to properly integrate and configure 4 audio mixers in 3 studios. As an industry, we can do better than that!