29/05/2026
ELEVATED BELGIAN DESIGN
With its new positioning unveiled in 2026, .be embraces a stronger identity rooted in “refined Belgian design”. Where functionality, aesthetics and authenticity come together in a cohesive vision of contemporary interiors.
More than a rebrand, this evolution marks a new chapter for the Belgian house: a transition from retail player to fully-fledged design brand, driven by product development, craftsmanship and a commitment to timeless atmospheres.
Through a renewed visual language, authentic interiors and collaborations with exclusively Belgian partners, Juntoo reaffirms its local roots while opening a new international perspective on Belgian design culture.
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