08/07/2026
What if a chocolate bar needed its own guard? 💂
For Toblerone’s Heathrow-exclusive Eton Mess edition, we turned a product launch into a proper British affair. 🇬🇧
Only 4000 bars.
One iconic location.
And a campaign built to keep the public at arm’s length.
Just long enough to make them want it even more. 🍫
From a guard escorting our limited edition across London as a PR stunt, to a Heathrow activation where travellers could discover this exclusive treat for only 2 months. We transformed a product launch into an exclusive event people wanted to be part of. Because icons deserve to be protected 🛡️
Get your iconic bar before it’s too late.
