27/08/2025
Analyst Says 'Autopilot Purchasing' Means Black Ops 7 May Have Already Beaten Battlefield 6
It wasn't always destined to be this way, though. Even just a few days ago, it seemed that Battlefield 6 was outpacing the pre-orders of Call of Duty: Black Ops 7, but it's also worth remembering that this may be impacted by the latter's planned availability on Xbox Game Pass. A mixed response to Call of Duty: Black Ops 7's initial reveals, combined with a more positive reception to the picture EA has been painting for Battlefield 6 (as well as a successful open beta), has led to what feels like more excitement in BF6's direction.
Annual Purchasers May Have Already Secured BO7 the Sales Victory Over BF6
But when it comes to sales, community sentiment could matter little. As reported by The Gamer, Alinea Insight analyst Rhys Elliott predicts Black Ops 7 will remain dominant over its closest competitor, claiming Battlefield "almost certainly won't outsell Call of Duty." This is because, in Elliott's words, "Call of Duty is an annual ritual. Tens of millions of players, many of them casual gamers, buy the newest CoD every year without hesitation. This 'autopilot purchasing' habit is decades deep, and breaking it requires more than one awesome Battlefield release." Being one of the most anticipated games at the moment still counts for something, but beating out the annual Call of Duty release is another task altogether.
