Mesogio

24/03/2025

🌍🇺🇸🇪🇺 Is it time we stopped copy-pasting US campaigns into Europe?
Maybe. Especially if we want to truly connect.

Just shared a new piece on the transatlantic cultural rift—and why it could be good news for communicators.

✨ Less mirroring. More meaning.
📣 Less mimicry. More listening.
📍 More local nuance. Always.

👉 Read the full post here:
https://www.mesogio.info/journal/the-cultural-rift-that-could-help-us-communicate-better

— A reflection on Janan Ganesh's FT piece and what it means for global comms Let’s be honest: Most of us in communications have been working under the assumption that the North Atlantic is one big cultural bubble . We may tailor our visuals or translate the copy, but deep down, we often treat t

15/01/2025

Can the UK and EU outpace the US in the AI race? 🤔 It’s not just about investment; it’s about ethics, sustainability, and unity. From the UK’s bold €170 billion leap to the EU’s collective strength with the AI Act, innovation is taking a responsible, inclusive turn. Read the full story and join the conversation: https://www.mesogio.info/journal/the-ai-race-how-the-uk-and-eu-can-outpace-the-us 🌟

UK’s Ambitious Leap with €170 Billion The UK is throwing down the gauntlet with a €170 billion investment from tech behemoths, aiming to multiply its computing power and become a magnet for global AI talent. This is not just about money; it’s a strategic narrative for communications professi...

11/12/2024

🎬 From the Coen Brothers to Tarantino: The Evolution of Storytelling
What do the quirky genius of the Coen Brothers, the audacious chaos of Tarantino, the emotional depth of Almodóvar, and the surreal brilliance of Lanthimos have in common? They’ve all shaped how we tell stories and inspire generations of creators across cinema, advertising, and digital media.

But what’s next? Who will carry the torch of storytelling into the future?

🌟 Explore how these masters’ legacies ripple across industries and challenge us to create bold, meaningful narratives.

📖 Read more 👇

Explore the legacy of storytelling icons like the Coen Brothers, Quentin Tarantino, Pedro Almodóvar, and Yorgos Lanthimos. Discover how their bold narratives inspire the next generation of creators and challenge the boundaries of cinema, advertising, and digital media

05/12/2024

In today's fast-paced technological world, Europe finds itself at a pivotal moment in the race for artificial intelligence (AI) leadership. The continent has enormous potential, but also faces significant challenges that must be addressed for Europe to fully capture the opportunities that AI offers. Let’s explore where Europe stands, what it can achieve, and how it can bridge the gaps.@

In today's fast-paced technological world, Europe finds itself at a pivotal moment in the race for artificial intelligence (AI) leadership. The continent has enormous potential, but also faces significant challenges that must be addressed for Europe to fully capture the opportunities that AI offers.

27/10/2024

Curious how public sector projects keep their communication on point? 📣✨ Check out this guide on the top KPIs for success! From boosting engagement to tracking sentiment, these metrics are key for meaningful impact. Elevate your project’s communication game! 🚀🌍 Read the full article below 📊💡
https://www.mesogio.info/journal/top-communication-kpis-to-drive-success-for-public-sector-projects

25/10/2024

Advanced analytics and AI are changing the way we respond to crises—boosting outreach 📢, improving knowledge sharing 📚, and connecting communities worldwide 🌍! 🌟 Learn how these tools are empowering EU efforts to make crisis management more effective, ethical, and impactful 💪. Together, let's make a difference! 🤝

As an experienced professional in crisis communications, I know that advanced analytics and AI are game-changers. These technologies can reshape how we handle crises, making our response more effective, ethical, and sustainable. Now is the time to harness these tools—not only to react but also to ...

21/10/2024

🌱 Empowering Teens for Better Mental Health 🌱

Did you know that giving young people a sense of control can significantly improve their mental health? The latest research shows how agency helps reduce anxiety and depression among teens, especially in a world dominated by social media. Learn how effective communication can empower the next generation and support their wellbeing. Let's work together to make an impact. 💬✨

Read more here: https://www.mesogio.info/journal/helping-teens-feel-in-control-why-it-matters-for-mental-health

Why Agency Matters Agency means having control over your actions and understanding their effects. This sense of control is crucial for mental health. The Oxford study showed that when teens feel more agency, their anxiety and depression decrease. For those of us in communications, this means w

19/10/2024

🎯 Engaging Generations Through Dynamic Storytelling 🎯

Public institutions face a unique challenge: connecting with an audience that’s increasingly online and craving captivating content. The way we tell stories is evolving, and it's more important than ever to meet people where they are—on their screens, in ways that both entertain and inform.

Discover how innovative storytelling, visual data, and personalised experiences are reshaping communication for public institutions. Let's make public engagement impactful and relevant in the digital age. 🌍

Read the full story here:

In a complex world, effective communication has never been more essential. The way governments engage with citizens, stakeholders, and partners is transforming. Younger audiences are increasingly online, seeking entertainment as a way to disconnect from daily pressures. This is an opportunity to wea

30/04/2024

https://www.mesogio.info/journal/9strateuelect24

Here are 9 Innovative Strategies to Engage and Inspire Europe’s Youth in the Electoral Process. See how you can connect with and inspire young audiences across different countries (article ⬆️)

Harnessing the Power of Video: Innovative Strategies to Engage and Inspire Europe's Youth in the Electoral Process As the 2024 European elections approach, the power of video communication to engage young voters is more crucial than ever. This guide provides 9 innovative strategies to connect w