
15/09/2025
Google Wave had it all.
Real-time editing, drag-and-drop replies, live collaboration - way ahead of its time.
But no one knew what problem it solved.
It looked cool, but felt pointless.
People signed up, played around… and never came back.
Even the most advanced product dies without a clear job to do.
Design starts with the user's pain - not your feature set.
👉 What’s one “innovative” product you abandoned because it didn’t solve anything?