handplayed

handplayed film & commercial production service studio where hands meet & play 🤲 We make films and campaigns that we care about.

handplayed is an award-winning content creation studio, based in Sofia/Bulgaria, where hands meet & play. From in-house passion projects to high-end commercials with some of the best agencies and production companies around. We've built a community of established and upcoming talent ready to do their best work yet.
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Our films are on HBO, CANAL+, BBC.com, Cannes Young Lions, The One Show Shortlist

, White Square, Ads of the World, Golden Drum, Facebook Originals, Brussels Film Festival, IAB Mixx, Effie, FARA, and a few other places.

32 seconds on screen, months of prep, hundreds of hours on set, and only possible with a crew like this 📍bts by our EP V...
22/04/2026

32 seconds on screen, months of prep, hundreds of hours on set, and only possible with a crew like this 📍

bts by our EP Virginia Venkova and Nicola Atanasov

26/03/2026

There’s a very specific moment when you open your suitcase after a trip and wish you hadn’t.
Made with Shutterstock Studios, Havas and Reckitt and the entire crew that handled it like a F1 pit stop 🏁

Client: Vanish, Reckitt Benckiser
Agency: Havas
Production Company: Shutterstock Studios
Director: Hans Emanuel
DOP: Nenad Boroevich

SSTK Executive Producer: Simon Spender
SSTK Executive Producer, VP: Carlotta Merzari
SSTK Senior Producer: Cesci Shepherd
SSTK Producer: Gwilym Lewis-Brooke
SSTK Production Manager: Liam Healy
VFX Supervisor: Alastair Duncan Bartlett Ford

Service Company: handplayed
Service Producer: Virginia Venkova, Krasimira Slavcheva
UPM: Rosen Ignatov
Production Coordinator: Petia Petrova
Chaperone: Mariam Russinova, Violet Pancheva

Casting Agency: Star Box Casting
Cast: Marissa Joseph, David Brain, Hannah Dean, James Parkes, Mia Yanakova, Boris Parvanov, Emili Nagato, Iliya Aleksandrov, Oksana Yashtuk, Elena Nedeva, Ebuka Kolins, Aleksandar Georgiev, Hannah Young, Damyan Daskalov

1st AD: Krasimir Hazarbassanov
1st AD 2nd Unit: Boika Pehlivanova
2nd AD: Maria Angelova
3rd AD: Kalina Goranova
2nd AD 2nd Unit: Elena Mateva
Steadicam Operator: Slavian Stoichev
B Cam: Dimitar Tenev
1st AC: Genadi Ivanov
1st AC B Cam: Dimitar Nedelchev
2nd AC: Gabriela Ivanova
2nd AC B Cam: Sergey Giaurov
DIT: Alexandra Nenkova

TEN Dots Manager/System Engineer: Ivan Gradinarov
Unreal Engine Operator: Yavor Rachev
VP Supervisor: Genco Uney /Joe/

Sound on set: Valentin Orlov
Boom operator: Alexandar Trayanov

Gaffer: Kiril Yonchev
Electrician: Ivo Hristov, Alexander Ivanov, Dimitar Ingelkov, Martin Nazlamov
Key Grip: Alexander Petrov
Grip: Milcho Ivanov, Ilia Ionev, Stoian Georgiev, Albert Nikolinski, Kaloian Petrov, Dimitar Petrov

SFX Supervisor: Nikolai Fartunkov
SFX: Nikolai Stefanov, Blagoslav Jenkov, Nikola Banov

Production Designer: Ada Paunova
Art Director: Stivan Cholakov
Props Master: Vasil Ivanov
Props on Set: Yanitsa Surbinova
Set Dresser: Mia Maslarska, Ivaila Haralambova, Petar Lozanov, Andrei Chaushov, Kalin Andreev
Stain Master: Dimitar Hristovich, Georgi Petkov, Zlatka Vacheva
Construction: Milen Donchev, Filip Likasa, Vladimir Minov, Yordan Simov, Kristian Dolumdjiiski, Georgi Kasarov, Radi Ivanov, Dimitar Pankov, Simeon Belopitov, Ivan Sokolov, Nikola kolev, Boris Jitarski, Sava Svetoslavov, Valentin Yankov, Momchil Balev, Ivan Nikolov, Yasen Martinov, Rostislav Vulchev, Radoslav Iliev
Action Vehicles Supervisor: Biser Ignatov

Stylist: Eka Bichinashvili
Stylist Assistant: Maria Cherkezova, Polina Kostova, Nikolai Georgiev, Emilian Bonchev, Ivaila Genova, Yoanna Pappa, Daniela Kreeva
Sewing Lady: Donka Drenovska-Pavlova, Neli Pekareva

Key Make up Artist: Iva Dencheva
Make up Artist: Rositsa Zabunova, Anna Andreeva, Katerina Savova
Key Hair Stylist: Lubomir Petrov
Hair Stylist: Velizara Alexandrova, Silvana Vasileva, Dimitrina Stoyanova
Manicurist: Krasimira Baharova

Craft & Catering: Cherry Craft
Set Medic: MC Spektromed
Set Coordinator: Stoyan Rusev
PA: Georgi Chakarov, Petar Ilev, Stanimir Dinkov, Tsvetomir Georgiev
Drivers: Angel Ignatov, Ilian Valkov, Valentin Salaliiski, Marian Tomov, Silvia Dimitrova

13/01/2026

Some moments are too precious not to protect.
Back in September, we had the joy of capturing the little adventures of life for Ficosota. The giggles, the cuddles, and all the tiny milestones in between.
Because every baby deserves the softest, safest start. 🪽☁️

Client: Ficosota
Director: Ivaylo Minov
DOP: Julian Atanassov
Producer: Nikol Dragneva
Location Manager: Nencho Shindarski, Petar Ilev

Casting Director: Yoana Ilieva
Cast: Ekaterina Lazarevska, Yordan Tinkov, Aria Panayotova, Alina Pesheva, Filip Todorov

1AD: Borislava Ivanova
2AD: Polina Kostova
Stylist: Katrin Dimitrova-Kovachev
Production Designer: Vania Ivanova
Props Master: Simeon Belopitov
Set Dress: Boris Jitarski, Ani Grigorova
1AC: Yordan Borissov
2AC and Ronin Technician: Kaloyan Ignatov
DIT: Alexandra Nenkova
SFX Supervision: Yassen Chorbadjiyski, Ivan Popov – Zaeka
Gaffer: Anton Ivanov
Electrician: Petar Kostov
Electrician: Konstantin Bodurov
Electrician: Nikola Nedev
Key Grip: Ivan Aleksandrov
Grip: Antonio Angelov Genny: Julian Krastanov
MUA: Iva Dencheva
Hair: Nikola Pergamov
Set Manager: Vladimir Dimitrov
PA: Petar Kirilov
Medic on Set: Tsvetelina Hadzhieva
Craft & Catering Manager: Milen Mihalev
Production Driver: Mihail Hristov

Edit: Mitko Balabanov
CC: Vanya Tomova
2D & 3D Animation: Robo Lab
Sound Mix and Design: Kamen Atanasov
VO studio: Sound 9 Studio
VO: Krasimira Slavcheva

18/08/2025

Just wrapped a satisfying one for D***x! Produced by the legends at Shutterstock Studios, serviced by yours truly, in collaboration with the brilliant minds at McCANN and thanks to our client at Reckitt Benckiser.

From concept to climax, this one had it all. Big love to the dream crew who made it smooth and slick.

Client: D***x, Reckitt Benckiser
Agency: McCANN
Production Company: Shutterstock Studios
Director: Harvey Eaton
DOP: Nenad Boroevich

SSTK Executive Producer: Julia Frost
SSTK Executive Producer: Noelia Lage
SSTK Executive Producer, VP: Carlotta Merzari
SSTK Producer: Gail Mosley
SSTK Production Manager: Jody Coffey
Virtual Art Director: Andrei Zamfir

Service Company: handplayed
Executive Producer: Virginia Venkova
UPM: Maria Atanasova
Production Coordinator: Nikol Dragneva

Casting Agency: Star Box Casting
Cast: Anarosa Butler, Cristina Castillo, Oriol Castro

1st AD: Marin Zhivkov
2nd AD: Kristiya Tombusheva
1st AC: Genadi Ivanov
2nd AC: Gabriela Ivanova
QTAKE Operator: Georgi Sirakov
DIT: Alexandra Nenkova
TEN Dots Manager/System Engineer: Ivan Gradinarov
Unreal Engine Operator: Yavor Rachev
Unreal Engine Artist: Genco Uney /Joe/

Sound on set: Veselin Zografov
Boom operator: Stefan Pashaleesky

Photographer: Mihail Novakov
Assistent Photographer: Veliko Balabanov

Gaffer: Kiril Yonchev
Electrician: Nikola Lilovski, Stanislav Dimitrov
Key Grip: Mario Popov
Grip: Dimitar Petrov, Velizar Djabrailov

Production Designer: Ada Paunova
Set Dresser: Mina Misheva
Graphic Designer: Dimitar Pankov
Props Master: Troyan Ivanov
Props on Set: Vladimir Minov
Props Runner: Ivan Sokolov
Props Runner: Stivan Cholakov
Labourer: Rostislav Valchev
Labourer: Simeon Belopitov

Stylist: Eka Bichinashvili
Stylist Assistant: Maria Cherkezova

Make up Artist: Iva Dencheva
Hair: Atanas Temnilov

Catering: Valentin Vuchev
Set Medic: Katrin Maistorska, Maria Minkova
Transport Coordinator: Petar Ilev
Chaperone: Hristiana Peykova
Set Coordinator: Yanko Takiev
PA: Yavor Dobrev
PA: Milko Stareishinski
Crew Van: Angel Ignatov, Ilian Valkov, Valentin Salaliyski, Yordan Kostadinov, Angel Ivanov

11/08/2025

This is how we Finish like a Bosch. Now that the final cut’s out, here’s a look at what went down behind the scenes.

Client: Finish & Bosch, Reckitt Benckiser
Agency: Havas
Production Company:
Director: Benjamin Brettschneider
Service Company: handplayed
BTS: Iva Dimcheva

30/07/2025

We’re incredibly proud to share that the Romanian feature film Don't Let Me Die (Не ме оставяй да умра) by Andrei Epure, which we co-produced, has been officially selected for the Locarno Film Festival! 🇨🇭

Massive shoutout to our wonderful partners Ana Gheorghe and Thomas Lambert. A heartfelt thank you to the Bulgarian National Film Center for their unwavering support. And endless gratitude to the incredibly talented Bulgarian crew - Bistra Ketchidjieva, Veselin Zografov, Sofia Zhecheva, Rosen Tihov, Georgi Yordanov.

23/07/2025

Continuing the two-part series for Finish with the same sparkle and care that every dish deserves. Created alongside the brilliant team at Havas and brought to life together with Shutterstock Studios. Because the best meals deserve a flawless finish.

Client: Finish, Reckitt Benckiser
Agency: Havas
Production Company: Shutterstock Studios

Director: Simon Willows
DOP: Tim Fok
SSTK Producer: Lucy Hayes
SSTK Production Manager: Jody Coffey
VP Supervisor: Andrei Zamfir

SSTK Executive Producer: Noelia Lage
SSTK Executive Producer: Julia Frost
SSTK EP, Virtual Production: Carlotta Merzari

Service Company: handplayed
Executive Producer: Virginia Venkova
UPM: Rosen Ignatov

Casting Agency: Star Box Casting
Cast: Asen Kukushev, Milena Ermenkova, Dea Arsova
Choreograph: Kosta Karakashyan

1st AD: Krasimir Hazarbassanov
2nd AD: Maria Angelova
1st AC: Genadi Ivanov
2nd AC: Gabriela Ivanova, Luchano Ivanov
QTAKE Operator: Georgi Yankov
DIT: Delian Kaloianov
TEN Dots Manager: Ivan Gradinarov
TEN Dots Technician: Iavor Rachev
Motion Control: Zlatin Raden, Nikolai Kotev
Gaffer: Philip Penev, Petar Ivanov, Alexander Ivanov, Sasho Idakiev, Daniel Savov
Key Grip: Eduard Muskalenko
Grip: Alexander Petrov, Kaloian Petrov, Stoian Georgiev, Mario Popov, Velizar Djabrailov, Dimitar Petrov, Milcho Ivanov
Sound Playback: Alexei Tzvetanov
SFX Technician: Petar Kolev
Production Designer: Andrea Popova
Props Master: Vasil Ivanov
Pops on Set: Alexandrina Andonova
Construction Manager: Stivan Cholakov
Set Dresser: Philip Likasa, Yov Ivanov, Vladimir Minov, Georgi Kasarov, Radi Ivanov, Kritian Dolumdjiiski, Yordan Simov, Vasil Todorov, Dimitar Vladev, Simeon Belopitov, Ivan Sokolov, Andrei Chaushov, Angel Stamatov, Rostislav Valchev, Momchil Balev, Nikola Kolev, Boris Jitarski, Ivan Jitarski, Vasil Nevenov, Nikolai Toshkov
Stylist: Eka Bichinashvili
Stylist Assistant: Daniela Kreeva, Maria Cherkezova
Make up Artist: Iva Dencheva
Hair: Lubomir Petrov
Catering: Valentin Vuchev
Set Medic: M.C. Spektomed
Set Coordinator: Deian Krastev
PA: Martian Tzvetanov
Chaperones: Alex Iliev, Lidia Julianova
Costumes Van: Gorian Iliev
Crew Van: Krasimir Mentzel, Angel Ignatov, Ilian Valkov, Silvia Dimitrova

17/07/2025

Another clean shoot — "Finish Like a Bosch" is out. Two brands, one spotless idea. Loved crafting this spot with Shutterstock Studios and the fantastic team at Havas - always a joy working together. And hats off to Benjamin, Mario and the whole crew for bringing it to life with such style.

Client: Finish & Bosch, Reckitt Benckiser
Agency: Havas
Production Company: Shutterstock Studios

Director: Benjamin Brettschneider
DOP: Mario Krause

SSTK Executive Producer: Julia Frost
SSTK Executive Producer: Ariyan Samarbakhsh
SSTK Producer: Matt Diegan
SSTK Production Manager: Jamie Nowicki
VFX Supervisor: Ludo Fealy

Service Company: handplayed
Executive Producer: Virginia Venkova
UPM: Rosen Ignatov

Casting Agency: Star Box Casting
Cast: Hal Masonberg, Zara Trisha Najiev

1st AD: Krasimir Hazarbassanov
2nd AD: Maria Angelova
1st AC: Teodor Stoyanov
2nd AC: Chavadar Simeonov
QTAKE Operator: Georgi Sirakov, Simeon Chengelski
DIT: Alexandra Nenkova
TEN Dots Manager: Ivan Gradinarov
TEN Dots Technician: Yavor Rachev

Photographer: Petar Draganov
BTS: Ivelina Dimcheva

Gaffer: Nikola Lilovski
Electrician: Kiril Yonchev, Filip Penev
Key Grip: Eduard Muskalenko
Grip: Mario Popov, Velizar Djabrailov, Alexander Petrov

SFX Technician: Emil Hristov

Production Designer: Emil Gigov
Assistant Production Designer: Hristina Hristova
Set Dresser: Ralitsa Georgieva, Rostislav Vulchev, Mina Atanasova, Momchil
Set Construction: Mivom

Stylist: Eka Bichinashvili
Stylist Assistant: Daniela Kreeva, Maria Cherkezova

Make up Artist: Iva Dencheva
Hair: Lubomir Petrov

Catering: Valentin Vuchev
Set Medic: M.C. Spektomed
Set Coordinator: Deyan Krastev
PA: Martian Tzvetanov
Chaperones: Alex Iliev, Lidia Julianova

Costumes Van: Gorian Iliev
Crew Van: Krasimir Mentzel, Angel Ignatov, Ilian Valkov, Silvia Dimitrova, Valentin Salaliyski

30/06/2025

🌏👀 Visions for Change 🌏👀

Big challenges like the climate crisis are often overwhelming and hard to grasp – that’s why we need inspiring stories that open realistic paths to a better tomorrow.

With this mission in mind, and together with handplayed, we launched “Visions for Change” – an initiative to create short, impactful films that reframe the climate conversation in engaging and heartfelt ways. 🧲

Our pilot edition took place in Bulgaria, where a group of rising directors joined an intensive bootcamp. Briefed by climate experts and supported by creative mentors and seasoned producers, they crafted five short films that speak to the heart and imagine brave new futures.

Today, we present “One Small Cycle” by Deyan Tsvyatkov – a short film that reminds us that change is contagious. 🚲🚀

—
Executive produced & co-funded by Fine Acts & handplayed . With the additional support of Български фонд за жените / Bulgarian Fund for Women.

02/06/2025

Introducing the first in a two-part series for Finish, created with Shutterstock Studios and the ever-talented team at Havas. Because every meal deserves a sparkling clean finish 🍽

Client: Finish, Reckitt Benckiser
Agency: Havas
Production Company: Shutterstock Studios

Director: Simon Willows
DOP: Tim Fok
SSTK Producer: Lucy Hayes
SSTK Production Manager: Jody Coffey
VP Supervisor: Andrei Zamfir

SSTK Executive Producer: Noelia Lage
SSTK Executive Producer: Julia Frost
SSTK EP, Virtual Production: Carlotta Merzari

Service Company: handplayed
Executive Producer: Virginia Venkova
UPM: Rosen Ignatov

Casting Agency: Star Box Casting
Cast: Asen Kukushev, Milena Ermenkova, Dea Arsova
Choreograph: Kosta Karakashyan

1st AD: Krasimir Hazarbassanov
2nd AD: Maria Angelova
1st AC: Genadi Ivanov
2nd AC: Gabriela Ivanova
2nd AC: Luchano Ivanov
QTAKE Operator: Georgi Yankov
DIT: Delian Kaloianov
TEN Dots Manager: Ivan Gradinarov
TEN Dots Technician: Iavor Rachev
Motion Control: Zlatin Raden
Motion Control: Nikolai Kotev
Gaffer: Philip Penev, Petar Ivanov, Alexander Ivanov, Sasho Idakiev, Daniel Savov
Key Grip: Eduard Muskalenko
Grip: Alexander Petrov, Kaloian Petrov, Stoian Georgiev, Mario Popov, Velizar Djabrailov, Dimitar Petrov, Milcho Ivanov
Sound Playback: Alexei Tzvetanov
SFX Technician: Petar Kolev
Production Designer: Andrea Popova
Props Master: Vasil Ivanov
Pops on Set: Alexandrina Andonova
Construction Manager: Stivan Cholakov
Set Dresser: Philip Likasa, Yov Ivanov, Vladimir Minov, Georgi Kasarov, Radi Ivanov, Kritian Dolumdjiiski, Yordan Simov, Vasil Todorov, Dimitar Vladev, Simeon Belopitov, Ivan Sokolov, Andrei Chaushov, Angel Stamatov, Rostislav Valchev, Momchil Balev, Nikola Kolev, Boris Jitarski, Ivan Jitarski, Vasil Nevenov, Nikolai Toshkov
Stylist: Eka Bichinashvili
Stylist Assistant: Daniela Kreeva, Maria Cherkezova
Make up Artist: Iva Dencheva
Hair: Lubomir Petrov
Catering: Valentin Vuchev
Set Medic: M.C. Spektomed
Set Coordinator: Deian Krastev
PA: Martian Tzvetanov
Chaperones: Alex Iliev, Lidia Julianova
Costumes Van: Gorian Iliev
Crew Van: Krasimir Mentzel, Angel Ignatov, Ilian Valkov, Silvia Dimitrova

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30 Hristo Belchev Str
Sofia
1000

Telephone

+359877161266

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