handplayed

handplayed film & commercial production service studio where hands meet & play 🤲 We make films and campaigns that we care about.

handplayed is an award-winning content creation studio, based in Sofia/Bulgaria, where hands meet & play. From in-house passion projects to high-end commercials with some of the best agencies and production companies around. We've built a community of established and upcoming talent ready to do their best work yet.
‍
Our films are on HBO, CANAL+, BBC.com, Cannes Young Lions, The One Show Shortlist, White Square, Ads of the World, Golden Drum, Facebook Originals, Brussels Film Festival, IAB Mixx, Effie, FARA, and a few other places.

A peek behind the camera on our Strepsils shoot 👀Shot by an incredible international crew on location in Sofia / Bulgari...
19/06/2026

A peek behind the camera on our Strepsils shoot 👀
Shot by an incredible international crew on location in Sofia / Bulgaria, broadcast all over the world ☀️

12/06/2026

And here's a look back at the other three spots we made for Strepsils together with Shutterstock Studios and Havas Germany. Shot on location in Bulgaria, wandering markets from Europe to Oceania. One incredible crew and a lot more work together since.

Client: Strepsils, Reckitt Benckiser
Agency: Havas Germany
Production Company: Shutterstock Studios
Director: Michael J Ferns
DOP: Alistair Little
Director of Studio: Amy Bonselaar
Senior Director, Production EMEA: Adam Barnett
Executive Producer: Noelia Lage
Producer: Gail Mosley
Production Coordinator: Talya Harris
Service Company: handplayed
Service EP: Virginia Venkova
Service Producer: Leda Dragieva, Nikol Dragneva
UPM: Georgi Skerlev
Coordinator: Maria Hristova
Locations: Nencho Shindarski
Casting Director: Nina Boyanova
Cast: Inna Georgieva, Stephan Harry Againe, Julian Petrov, Yana Yankova, Boris Litov, Lea Yordanova, Stephan Vladkov, Maria Atanasova, Chamy Nguyen, Denitza Ilieva
1st AD: Yana Aleksieva
2nd AD: Maria Angelova
1st AC: Yordan Borisov
2nd AC: Antoanela Nakova
QTAKE Operator: Georgi Minchev, Georgi Sirakov
DIT: Zornitsa Blyangova, Nikola Angelov
Gaffer: Philip Penev
Electrician: Petar Ivanov, Aleksandar Ivanov, Daniel Savov, Stoyan Petrov
Key Grip: Mario Popov
Grip: Velizar Djabrailov, Albert Nikolinski, Kristian Zdravkov, Vladislav Ivanov, Dimitar Petrov
Production Designer: Vanya Ivanova
Set Dresser: Boris Jitarski, Ani Grigorova, Evgeni Aleksandrov, Lyubomir Ranov
Props Master: Dimitar Iliev
Stylist: Mirela Terziiska
Stylist Assistant: Hristina Taseva
MUA: Ventsislava Koycheva
Hair: Paraskev Todorov - Finchi
Catering: Cherry Craft, Rila Catering
Set Medic: Tsvetelina Hadzhieva
Chaperone: Alex Iliev
Set Coordinator: Vladimir Dimitrov
PA: Elenor Stefanov, Martin Zhelev, Simeon Velkov, Vasil Mitashev
Crew Van: Angel Ignatov, Ilian Valkov, Marian Tomov
Genny: Ani Vokalov

10/06/2026

Better late than never, here's a look back at one of the very first spots we made for Strepsils together with Shutterstock Studios and Havas Germany. Shot on location in Bulgaria, wandering markets from Europe to Oceania. One incredible crew and a lot more work together since.

Client: Strepsils, Reckitt Benckiser
Agency: Havas Germany
Production Company: Shutterstock Studios
Director: Michael J Ferns
DOP: Alistair Little

Director of Studio: Amy Bonselaar
Senior Director, Production EMEA: Adam Barnett
Executive Producer: Noelia Lage
Producer: Gail Mosley
Production Coordinator: Talya Harris

Service Company: handplayed
Service EP: Virginia Venkova
Service Producer: Leda Dragieva, Nikol Dragneva
UPM: Georgi Skerlev
Coordinator: Maria Hristova
Locations: Nencho Shindarski

Casting Director: Nina Boyanova
Cast: Inna Georgieva, Stephan Harry Againe, Julian Petrov, Yana Yankova, Boris Litov, Lea Yordanova, Stephan Vladkov, Maria Atanasova, Chamy Nguyen, Denitza Ilieva

1st AD: Yana Aleksieva
2nd AD: Maria Angelova
1st AC: Yordan Borisov
2nd AC: Antoanela Nakova
QTAKE Operator: Georgi Minchev, Georgi Sirakov
DIT: Zornitsa Blyangova, Nikola Angelov

Gaffer: Philip Penev
Electrician: Petar Ivanov, Aleksandar Ivanov, Daniel Savov, Stoyan Petrov
Key Grip: Mario Popov
Grip: Velizar Djabrailov, Albert Nikolinski, Kristian Zdravkov, Vladislav Ivanov, Dimitar Petrov

Production Designer: Vanya Ivanova
Set Dresser: Boris Jitarski, Ani Grigorova, Evgeni Aleksandrov, Lyubomir Ranov
Props Master: Dimitar Iliev

Stylist: Mirela Terziiska
Stylist Assistant: Hristina Taseva

MUA: Ventsislava Koycheva
Hair: Paraskev Todorov - Finchi

Catering: Cherry Craft, Rila Catering
Set Medic: Tsvetelina Hadzhieva
Chaperone: Alex Iliev
Set Coordinator: Vladimir Dimitrov
PA: Elenor Stefanov, Martin Zhelev, Simeon Velkov, Vasil Mitashev
Crew Van: Angel Ignatov, Ilian Valkov, Marian Tomov
Genny: Ani Vokalov

32 seconds on screen, months of prep, hundreds of hours on set, and only possible with a crew like this 📍bts by our EP V...
22/04/2026

32 seconds on screen, months of prep, hundreds of hours on set, and only possible with a crew like this 📍

bts by our EP Virginia Venkova and Nicola Atanasov

26/03/2026

There’s a very specific moment when you open your suitcase after a trip and wish you hadn’t.
Made with Shutterstock Studios, Havas and Reckitt and the entire crew that handled it like a F1 pit stop 🏁

Client: Vanish, Reckitt Benckiser
Agency: Havas
Production Company: Shutterstock Studios
Director: Hans Emanuel
DOP: Nenad Boroevich

SSTK Executive Producer: Simon Spender
SSTK Executive Producer, VP: Carlotta Merzari
SSTK Senior Producer: Cesci Shepherd
SSTK Producer: Gwilym Lewis-Brooke
SSTK Production Manager: Liam Healy
VFX Supervisor: Alastair Duncan Bartlett Ford

Service Company: handplayed
Service Producer: Virginia Venkova, Krasimira Slavcheva
UPM: Rosen Ignatov
Production Coordinator: Petia Petrova
Chaperone: Mariam Russinova, Violet Pancheva

Casting Agency: Star Box Casting
Cast: Marissa Joseph, David Brain, Hannah Dean, James Parkes, Mia Yanakova, Boris Parvanov, Emili Nagato, Iliya Aleksandrov, Oksana Yashtuk, Elena Nedeva, Ebuka Kolins, Aleksandar Georgiev, Hannah Young, Damyan Daskalov

1st AD: Krasimir Hazarbassanov
1st AD 2nd Unit: Boika Pehlivanova
2nd AD: Maria Angelova
3rd AD: Kalina Goranova
2nd AD 2nd Unit: Elena Mateva
Steadicam Operator: Slavian Stoichev
B Cam: Dimitar Tenev
1st AC: Genadi Ivanov
1st AC B Cam: Dimitar Nedelchev
2nd AC: Gabriela Ivanova
2nd AC B Cam: Sergey Giaurov
DIT: Alexandra Nenkova

TEN Dots Manager/System Engineer: Ivan Gradinarov
Unreal Engine Operator: Yavor Rachev
VP Supervisor: Genco Uney /Joe/

Sound on set: Valentin Orlov
Boom operator: Alexandar Trayanov

Gaffer: Kiril Yonchev
Electrician: Ivo Hristov, Alexander Ivanov, Dimitar Ingelkov, Martin Nazlamov
Key Grip: Alexander Petrov
Grip: Milcho Ivanov, Ilia Ionev, Stoian Georgiev, Albert Nikolinski, Kaloian Petrov, Dimitar Petrov

SFX Supervisor: Nikolai Fartunkov
SFX: Nikolai Stefanov, Blagoslav Jenkov, Nikola Banov

Production Designer: Ada Paunova
Art Director: Stivan Cholakov
Props Master: Vasil Ivanov
Props on Set: Yanitsa Surbinova
Set Dresser: Mia Maslarska, Ivaila Haralambova, Petar Lozanov, Andrei Chaushov, Kalin Andreev
Stain Master: Dimitar Hristovich, Georgi Petkov, Zlatka Vacheva
Construction: Milen Donchev, Filip Likasa, Vladimir Minov, Yordan Simov, Kristian Dolumdjiiski, Georgi Kasarov, Radi Ivanov, Dimitar Pankov, Simeon Belopitov, Ivan Sokolov, Nikola kolev, Boris Jitarski, Sava Svetoslavov, Valentin Yankov, Momchil Balev, Ivan Nikolov, Yasen Martinov, Rostislav Vulchev, Radoslav Iliev
Action Vehicles Supervisor: Biser Ignatov

Stylist: Eka Bichinashvili
Stylist Assistant: Maria Cherkezova, Polina Kostova, Nikolai Georgiev, Emilian Bonchev, Ivaila Genova, Yoanna Pappa, Daniela Kreeva
Sewing Lady: Donka Drenovska-Pavlova, Neli Pekareva

Key Make up Artist: Iva Dencheva
Make up Artist: Rositsa Zabunova, Anna Andreeva, Katerina Savova
Key Hair Stylist: Lubomir Petrov
Hair Stylist: Velizara Alexandrova, Silvana Vasileva, Dimitrina Stoyanova
Manicurist: Krasimira Baharova

Craft & Catering: Cherry Craft
Set Medic: MC Spektromed
Set Coordinator: Stoyan Rusev
PA: Georgi Chakarov, Petar Ilev, Stanimir Dinkov, Tsvetomir Georgiev
Drivers: Angel Ignatov, Ilian Valkov, Valentin Salaliiski, Marian Tomov, Silvia Dimitrova

13/01/2026

Some moments are too precious not to protect.
Back in September, we had the joy of capturing the little adventures of life for Ficosota. The giggles, the cuddles, and all the tiny milestones in between.
Because every baby deserves the softest, safest start. 🪽☁️

Client: Ficosota
Director: Ivaylo Minov
DOP: Julian Atanassov
Producer: Nikol Dragneva
Location Manager: Nencho Shindarski, Petar Ilev

Casting Director: Yoana Ilieva
Cast: Ekaterina Lazarevska, Yordan Tinkov, Aria Panayotova, Alina Pesheva, Filip Todorov

1AD: Borislava Ivanova
2AD: Polina Kostova
Stylist: Katrin Dimitrova-Kovachev
Production Designer: Vania Ivanova
Props Master: Simeon Belopitov
Set Dress: Boris Jitarski, Ani Grigorova
1AC: Yordan Borissov
2AC and Ronin Technician: Kaloyan Ignatov
DIT: Alexandra Nenkova
SFX Supervision: Yassen Chorbadjiyski, Ivan Popov – Zaeka
Gaffer: Anton Ivanov
Electrician: Petar Kostov
Electrician: Konstantin Bodurov
Electrician: Nikola Nedev
Key Grip: Ivan Aleksandrov
Grip: Antonio Angelov Genny: Julian Krastanov
MUA: Iva Dencheva
Hair: Nikola Pergamov
Set Manager: Vladimir Dimitrov
PA: Petar Kirilov
Medic on Set: Tsvetelina Hadzhieva
Craft & Catering Manager: Milen Mihalev
Production Driver: Mihail Hristov

Edit: Mitko Balabanov
CC: Vanya Tomova
2D & 3D Animation: Robo Lab
Sound Mix and Design: Kamen Atanasov
VO studio: Sound 9 Studio
VO: Krasimira Slavcheva

Address

30 Hristo Belchev Str
Sofia
1000

Telephone

+359877161266

Website

Alerts

Be the first to know and let us send you an email when handplayed posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category