19/02/2024
Hey, fellow game and app makers,
Today, I want to talk about something simple but super important: how the color and size of your "Buy" buttons can actually make you more money from your games or apps. From what I've seen and learned, getting these details right isn't just about making things look good. It's about making it easier and more tempting for people to click and buy. Let's explore how making small changes to your buttons can have a big impact on your sales.
❇️The Importance of the Right Color
Color psychology isn't just a fancy marketing term; it's a real thing that affects how we make decisions, especially when we're shopping in games or online. Colors can actually make us feel and act in certain ways.
🔴For example, red has this cool effect where it can make your heart beat a bit faster, making you more likely to make a quick decision. That's why you often see "BUY" buttons in red - it grabs your attention and gets you excited to click.
🔵 Blue is the color you trust. Research shows that blue has a calming effect, making you feel secure. That's why many online shops and bank apps choose blue for their "Buy" buttons - it makes spending money feel safer.
🟢 Green is great for games. It signals "go" and feels positive, encouraging us to buy without being too pushy. It's calming and fits many game themes, making us more likely to click and purchase.
So, picking the right color for your "BUY" button is more than just making it look good. It's about tapping into how colors make us feel, using that knowledge to connect with gamers and shoppers in a way that boosts sales and keeps them coming back.
❇️ Size Matters
The size of the "BUY" button is equally crucial. It must be large enough to be easily noticed without overwhelming other elements on the page. A principle known as the Fitts's Law indicates that the time required to move to a target area, like a "BUY" button, is a function of the target size and distance to the target. Larger buttons reduce the time and effort needed for users to make a purchase decision.
Statistical data supports the idea that larger CTA buttons contribute to higher conversion rates. For example, a recent game study found that increasing a button's size by 20% led to a noticeable increase in clicks, suggesting that visibility plays a significant role in user engagement and sales conversions.
❇️Case Studies and Data
Several case studies demonstrate that the size and color of a "BUY" button can significantly affect sales. For instance, a major online gaming site changed its "BUY" button from green to red and observed a 21% increase in sales. Additionally, enlarging the "BUY" button by 20% led to a 15% increase in clicks.
Furthermore, the smart use of contrasting colors can make the "BUY" button stand out more. If the button's color complements the background well, it becomes easier for people to notice and click on it.
I'd love to hear your insights!
