adhub.

25/12/2025

That time of year again — festive lights, crisp days, warm drinks, and moments that matter. As the year comes to a close, we’d like to thank our partners and clients for the trust, collaboration, and shared successes we have experienced throughout the year.

Merry Christmas from all of us at adhub. Here’s to even more growth, more “good jobs”, and a holiday season where work takes a step back and time with loved ones takes the spotlight.

04/12/2025

15 years of Lidl Bulgaria . What a journey it’s been.

A big congratulations to Lidl Bulgaria for fifteen years of energy and growth that genuinely make a difference in people’s everyday lives. It’s inspiring to see how consistently you turn simple moments into something meaningful.

As long-standing partners, we at PHD are grateful for the trust and the chance to work side by side on projects that matter. It’s a collaboration defined by the kind of teamwork that makes even the busy days feel lighter.

And if the first 15 years are anything to go by, this is just the warm-up. We’re glad to have front-row seats for what comes next.

Happy anniversary!

27/11/2025

Big news, big news!
In 2026, PHD Bulgaria is taking a bite out of the media world as local partner for Intersnack Group.
Following a global pitch, PHD was appointed Intersnack’s media agency of record, handling cross-screen planning & buying, performance marketing, and shoppable media across 26 markets.
In Bulgaria, PHD will manage media for key brands like Chio, Pom-Bär, and Hula Hoops and we’re more than ready and excited to crunch some numbers.

25/11/2025

We’re delighted to welcome Petko Hristev as our new New Business Development Director. Bringing extensive leadership and commercial expertise from major organisations such as McDonald’s, Postbank, and Nova Broadcasting Group, he adds significant depth to our strategic capabilities. Petko’s proven ability to identify growth opportunities, build high-value partnerships, and drive impactful business development will be instrumental as we expand our horizons and accelerate the agency’s growth.

And a fun fact – outside the office, he enjoys long-distance running and has completed several half-marathons.

10/10/2025

"What's the future of AI in creativity?" This is a question we hear often, but rather than just asking, we’ve chosen to step up and answer it.

Introducing FOIDHub – our proprietary, AI-powered production studio. This groundbreaking platform is designed to revolutionize how we approach creativity and production.

Let’s set the record straight: technology isn’t here to replace human creativity; it's here to amplify it. By integrating AI into our process, we’re unlocking new possibilities, enabling us to think bigger, work faster, and create with unparalleled quality. FOIDHub isn’t just about keeping pace with the ever-evolving landscape; it's about leading it, pushing the boundaries of what's possible, and setting new benchmarks for creative excellence.

With FOIDHub, our team and clients now have access to cutting-edge tools that make high-quality content creation faster and more efficient than ever.

As we’ve always believed, actions speak louder than words. Come see what we’re building and experience the future of creativity at foidhub.com.

Read more about this exciting new chapter for the adhub. group.

Adhub., една от водещите комуникационни групи в България, обявява старта на FOIDHub - пълномащабно студио за продукции с изкуствен интелект (AI), което ще даде безпрецедент....

18/09/2025

PHD, part of adhub., is thrilled to welcome EasyPay as one of our newest media clients. Following several successful campaigns together, our current collaboration is an image-driven campaign designed to showcase EasyPay’s abundance of payment services and amplify their brand presence.

This partnership marks an exciting new chapter for both EasyPay and PHD in the offline and digital media management and we’re proud to help bring their vision to life.
Check more here - http://bit.ly/47IIyJY