adhub.

10/10/2025

"What's the future of AI in creativity?" This is a question we hear often, but rather than just asking, we’ve chosen to step up and answer it.

Introducing FOIDHub – our proprietary, AI-powered production studio. This groundbreaking platform is designed to revolutionize how we approach creativity and production.

Let’s set the record straight: technology isn’t here to replace human creativity; it's here to amplify it. By integrating AI into our process, we’re unlocking new possibilities, enabling us to think bigger, work faster, and create with unparalleled quality. FOIDHub isn’t just about keeping pace with the ever-evolving landscape; it's about leading it, pushing the boundaries of what's possible, and setting new benchmarks for creative excellence.

With FOIDHub, our team and clients now have access to cutting-edge tools that make high-quality content creation faster and more efficient than ever.

As we’ve always believed, actions speak louder than words. Come see what we’re building and experience the future of creativity at foidhub.com.

Read more about this exciting new chapter for the adhub. group.

Adhub., една от водещите комуникационни групи в България, обявява старта на FOIDHub - пълномащабно студио за продукции с изкуствен интелект (AI), което ще даде безпрецедент....

18/09/2025

PHD, part of adhub., is thrilled to welcome EasyPay as one of our newest media clients. Following several successful campaigns together, our current collaboration is an image-driven campaign designed to showcase EasyPay’s abundance of payment services and amplify their brand presence.

This partnership marks an exciting new chapter for both EasyPay and PHD in the offline and digital media management and we’re proud to help bring their vision to life.
Check more here - http://bit.ly/47IIyJY

16/07/2025

Big news: we're levelling up our research game!
We’re excited to announce an exclusive partnership with global insights leader JTN. So, what does that mean?
⚡ Real-time market research
🧠 Smarter, faster, data-driven decisions
🔍 Agile tools to test, track, and adapt campaigns on the go

From concept testing and brand tracking to lightning-fast pulse polls, we’re putting the power of insight into the hands of every brand – big or small.
Because when you know better, you create better.
Let’s make marketing less guessing, more knowing.
Read more here: http://bit.ly/4kArhFr

24/06/2025

As of June 20, 2025, Nitram is no longer part of the adhub. group. The decision follows a completed deal that transitions the agency to new ownership and leadership.

This step is in line with our broader strategy to focus on more flexible and forward-looking models in media and technology.

Nitram has played a meaningful role in our creative ecosystem, contributing valuable projects and talented people along the way. We’re proud of what we’ve built together and wish them continued success as they move into their next chapter.

Купувач на дела е Теодор Михайлов

28/04/2025

е инициатива, която съществува, за да помогне на сираци или полусираци, които започват или продължават своето висше образование.guts & brains DDB с гордост вече 12 години застава до тях, защото знае колко е важно образованието за бъдещето на децата, а децата – за нашето бъдеще.

25/04/2025

BIG NEWS!Bogomil Atanasov & Valio Shtinkov have conquered Young Lions Bulgaria 2025 and are heading to Cannes this June to represent the country on the global stage! 🇧🇬🎉Catch them at guts & brains DDB – wild, witty, and officially award-winning. 🦁🏆Let the countdown to Cannes begin.

31/03/2025

Our communication group was pleased to add 4 awards to our trophy shelf at this year’s BAPRA Bright Awards. guts & brains DDB won two Gold awards – one in the Employee Communication category and another for their PR Campaign Using AI or Other Technology – for their campaign "Super People. Super Technologies." for Yettel. Additionally, they received a Bronze award in the Employer Branding category. Meanwhile, DNA Sofia earned a Silver award in the Employer Branding category for their recruitment communication campaign for Sofia City Public Transport, client: Urban Mobility Center. Congrats to both agencies!✨

28/03/2025

We’re thrilled to announce Ivan Landzhev as the new Chief Creative Officer of guts&brainsDDB, part of adhub. Ivan is a brilliant mind with a proven track record and Cannes Lions award.
He joins forces with seasoned DDBers Iliya Grigorov and Jeko Bogoslovov – a powerhouse trio set to push boundaries like never before. Adding to this dynamic mix is Mihaela Kamisheva, recently promoted to Executive Director, and Keivin Shali – Creative Lead.
As we embrace exciting new beginnings, we also bid a heartfelt farewell to Yoana Pancheva, Vasil Petrakov, and Yordan Zhechev. Their dedication and impact on guts&brainsDDB have been extraordinary, and we’re beyond grateful for their contributions.

27/02/2025

The recipe for great advertising may seem elusive, but Team 9 at Advertising Academy 2025 proved it can be mastered with the right guidance. Under the mentorship of Romina Petkova, Group Account Director at guts&brainsDDB, and Martin Dimitrov, Creative Director at Nitram, the team developed an award-winning campaign. Their innovative concept for "Innocent," a sugar-free ice cream brand, impressed the jury and brought them the victory. Congrats!

21/02/2025

Clap your hands for our colleagues from the DNA Sofia creative agency and their new win on the advertising field – International Asset Bank. May their relationship grow profitable and the interest raise high on deposits of ideas.

13/02/2025

Meet Mihaela Kamishev – the new Executive Director of guts&brainsDDB, part of adhub.
With over a decade of dedication, trust, and big-picture thinking, she’s ready to push boundaries and take the agency to even greater heights. Excitement? Yes! A bit of pressure? Maybe. But most of all – endless ambition and drive! Congrats!

26/12/2024

✨Here's to another year of making memories together!

Wishing you a season of joy and looking forward to continued success in 2025.