UM Sofia

09/10/2025

Continuous learning is part of our DNA.
Our latest team workshop was a great opportunity to exchange ideas, reflect, and strengthen how we work together.

26/09/2025

Yesterday, UM offices around the world marked the Stand Against Bland Day!
We came together to talk, share ideas, and inspire one another, once again affirming how essential diversity and authenticity are for campaigns that truly stand out.
Big thanks to all our colleagues for the energy and inspiration!

05/06/2025

Ever wondered what it’s like to work in a media agency?
Here’s a sneak 🎥 peek into our world — the people, the energy, the magic of making strategies and campaigns come to life.

Big thanks to JOBS.bg for capturing what makes our team special.

12/05/2025

Ivan Brozović is getting ready for IAB Mixx Festival organized by IAB Bulgaria. There, he’ll have a presentation titled How will AI Shape the Future in Marketing, where he’ll show us how our job descriptions in marketing industry are already changing, what awaits around the corner and, most importantly, how to prepare to always stay one step ahead. If you work in a marketing agency or marketing department on the client-side – you should not miss this. No buzzwords, lot of applicable examples and advice. See you!

IAB MIXX Awards 2025 FESTIVAL PROGRAM, 15.05 & AWARDS CEREMONY, 20.05 Speakers at Festival Program 11:00-11:30 Love what you hate about your country Sandra Bold Chief Creative officer at VML Netherlands 11:30-12:00 Marketing Extinction or Evolution: How Will AI Shape the Future in Marketing Ivan Bro...

16/04/2025

Освен прекрасни хора и безупречни професионалисти, ние, екипът на UM Sofia, за пореден път показахме, че сме преди всичко човеци с големи 💗...и скрити кулинарни таланти😊 Нашият вкусен благотворителен обяд се състоя в подкрепа на образователен център "Яника" и всички заедно успяхме да дарим сумата от 2000 лева в подкрепа на дечица с увреден слух и езиково-говорни нарушения. Светли и добротворни празници от нас 💗

30/01/2025

🎉 Today marks a breakthrough moment for UM and our industry!

We are proud to introduce Full Color Media – a new philosophy and approach that redefines how we build brands and plan media.
After 18 months of extensive research, collaboration with Oxford University academics, and analyzing data from over 10,000 brands, we’ve created something that goes beyond traditional models. Full Color Media puts human creativity at the center, leveraging the UM Brand Patterns model to decode brand complexity and craft unique solutions.

Why does this matter for our clients? Because this philosophy helps brands break free from uniformity and stand out in today’s fast-paced, tech-driven world.
At UM Sofia, we are excited to be part of this journey and to help brands unlock their full potential. 💡

Join us in shaping a future where creativity and technology go hand in hand.

Exclusive: Daniel Chapman and Susan Kingston-Brown explain why the IPG Mediabrands agency wants to replace the funnel with a non-linear philosophy grounded in its proprietary Brand Pattern Model.

24/09/2024

Unlocking potential at

13/05/2024

💲 👇

Ivan Brozovic отново е част от Фестивалната програма с изключително интересна тема - Battle for Survival: How can agencies survive and thrive на 15 май от 12:00 часа.
Той ще ни сподели за нуждата да се повиши осведомеността за ситуацията, в която агенциите се намират днес. Също ще разкрие някои тактики и стратегии как агенциите могат да се адаптират и процъфтяват, но също и какви ползи биха имали клиентите от това.
✨Go beyond the scroll, вземи билет за Фестивалната програма: https://bit.ly/3VIVTfg

20/03/2024

Exploring what the future holds for businesses and clients at Meta CEE Headquarters in Warsaw 🇵🇱

12/03/2024

UM is Ad Age 2024 Media Agency of the Year

Global media agency UM invests in new tech, but emphasizes human intelligence over artificial intelligence.