Markademics

06/02/2025

🎯 Everything starts with your Landing Page!
If you want to learn more about optimizing your landing page for conversions, effective copywriting frameworks, alternative advertising platforms and how to think outside of the box when advertising on non-traditional as well as on traditional platforms, then this new episode is a must-watch for you!
Want to master the AIDA principle for landing pages? Watch our new episode of the Two Ecomm Experts Podcast, available on YouTube, Spotify, Soundcloud, Google Podcasts and Apple Podcasts! 🎧

02/12/2024

What a day! Alongside FIFA’s President Gianni Infantino and our legend and Ballon d’Or winner Hristo Stoitchkov.

14/05/2024

😕 E-commerce ad creatives are not what they used to be…

When you understand the real reasons behind customer behaviors, you're not just shooting arrows in the dark hoping to hit the target. You’re crafting messages that resonate, strategies that work, and connections that last. Sarah Levinger has spent the last 10 years studying why people buy and has applied what she’s learned to help brands like True Classic, HexClad, Obvi, and Original Grain cut costs, boost sales, and captivate the masses using psychology.

This episode is a must-watch if you want to learn about the future of copywriting, ad strategies for entertainment brands, the purpose of a creative strategist, virality recipes and the way to change an established brand’s messaging👀

Curious to learn more about their entrepreneurial insights? Tune in to our latest episode, available on YouTube, Spotify, Soundcloud, Google Podcasts and now even Apple Podcasts! 🎧

25/04/2024

👏 Get yourself a CFO ASAP, it will solve a lot of your e-commerce problems👏

🙌 We introduce Matthias Walter Eser is CEO of ESER CAPITAL Vermögensverwaltung GmbH, based in Munich. He and his team support 7- and 8-figure growth companies in all financial challenges and, as part of CFO as a Service, support ambitious growth companies in the economic realization of their goals. From the nuanced strategies of investment banking to the successful completion of an exit - your success in the world of corporate finance is our top priority. Your goal is our mission: together we will guide you through every phase and ensure that your financial transactions are not only successful, but also seamless and efficient.

This episode is a must-watch if you want to learn about taxation for e-commerce, expanding to new markets, finding a good CFO and the ever-changing buyer behavior.👀

Curious to learn more about their entrepreneurial insights? Tune in to our latest episode, available on YouTube, Spotify, Soundcloud, and Google Podcasts! 🎧

11/04/2024

👏 B2B marketing is crucial for your e-commerce brand’s success👏

🙌 We introduce Bill Stathopoulos, a Growth Marketer and the CEO of SalesCaptain. His agency excels in accelerating growth for B2B SaaS companies & agencies past $3M revenue, by unlocking advanced GTM and Outbound strategies. They have a track record of getting their clients calls with enterprise organizations like BlackRock, Diageo, BestBuy, and ESPN. He has interviewed Seth Godin, John Sculley, Scott Galloway, Kipp Bodnar, and Arianna Huffington and built the speakers lineup for Ad World, the largest Marketing conference in the world. In 2023 he published his first book, Cold Email Secret

This episode is a must-watch if you want to learn about the ins and outs of B2B marketing, cold emailing strategies, building partnerships and collaborations, team dynamics and useful tools for e-commrece. 👀

Curious to learn more about their entrepreneurial insights? Tune in to our latest episode, available on YouTube, Spotify, Soundcloud, and Google Podcasts! 🎧

29/03/2024

Don't get stuck in 2021 with your Ecomm Facebook ads!
This is the exact framework we use to scale e-commerce brands to 7 and 8 figures in 2024.

Outdated strategies do not work.

In this video, Viktor Stoilov explains why and shows how we use the latest Meta updates in our clients' advantage.

Don't get stuck in 2021 with your Ecomm Facebook ads!This is the exact framework we use to scale e-commerce brands to 7 and 8 figures in 2024.Outdated strate...

25/03/2024

🤔 Odd but Effective: New Approach to Facebook Ads Management 👩‍💻
Discover a groundbreaking method from the expert insights of Elena Chardaklieva, account manager and media buyer at Markademics to better your Facebook ad management.

🔍 What You'll Learn:
- The limitations of traditional metrics like CTR, ROAS, and Conversion Rate
- The holistic approach of 4PI Analysis with better metrics
- How to leverage 4PI Analysis for optimized ad campaigns.

Ready to revolutionize your Facebook ad strategy? Learn more here:
https://markademics.com/how-to-master-facebook-ads-with-4pi-analysis/

18/03/2024

🚀 Boost your Facebook ads like a pro! 🚀
Our project manager and media buyer, Mario Idrizov, reveals how to supercharge your Facebook ad strategy with In-Platform Sequential Retargeting.

🔍 What You'll Learn:
- The concept of In-Platform Sequential Retargeting and its relevance post-iOS 14 update.
- The benefits of incorporating sequential retargeting into your advertising strategy.
- Practical steps to implement sequential retargeting effectively, from structuring your ad sequence to managing resources efficiently.

Learn more about the pros and cons, potential outcomes, and essential resources needed to master In-Platform Sequential Retargeting here:
👉 https://markademics.com/how-to-use-in-platform-sequential-retargeting-with-facebook-ads/

27/02/2024

🤨 An e-commerce business without Facebook ads seems impossible? Well, our guest is here to prove this wrong!

🙌 We introduce Fiona Hepher, the Co-Founder and CEO of Sansorium, a North American marketplace and agency dedicated to award-winning alcohol-free wine, spirits, and aperitifs sourced globally. Over the past decade, her professional journey has been a testament to her unwavering dedication to fostering positive and lasting impact on everyone’s well-being. Her career spans diverse landscapes, from orchestrating empathy-driven community experiences in Dubai, to the expansion of Saje Natural Wellness' educational marketing program across North America, to reshaping societal perspectives on health and wellness at One & Body. Today, Fiona is challenging norms entrenched in a multi-billion dollar industry, charting a new course where alcohol isn’t the centre of every occasion.

This episode is a must-watch if you want to learn about the specifics of building a marketplace and a community without Facebook ads, the Logistics of importing from Europe and Asia, the importance of consistency and branding and a healthy approach to toxic hustle culture.

Curious to learn more about their entrepreneurial insights? Tune in to our latest episode, available on YouTube, Spotify, Soundcloud, and Google Podcasts! 🎧

13/02/2024

🏋️‍♂️ Selling on Amazon feels like mission impossible? What our new guest shares will change feeling!

🙌 We introduce Matthew Gohl, the CEO of Santevia, a brand that has had tremendous success in transitioning from retail to an e-commerce store. Raised in Vancouver with a love for skiing, Matthew attended the University of Victoria in Canada studying business and spent a year in Beijing on an academic exchange. After university, he moved to London, England, to work in the tech industry, later founding an agritechnology firm. Eventually, Matthew returned to Canada to work in his family business, Santevia, eventually becoming CEO. Leveraging his international experience and background in tech Matthew is driving growth online in the mineralized water filtration company, serving markets in Canada, the USA, and the United Kingdom.

This episode is a must-watch if you want to learn about the specifics of selling on Amazon, the formula for working with influencers profitably and successful transition from retail to e-commerce.

Curious to learn more about their entrepreneurial insights? Tune in to our latest episode, available on YouTube, Spotify, Soundcloud, and Google Podcasts! 🎧

05/02/2024

What is the secret of Jared Oliva to reaching $1 Million with his brand Moss Amigos?

You can learn on our new blog article: https://shorturl.at/txNPY

30/01/2024

🚀 A new podcast episode is here!

🙌 We introduce Mike Fata, a highly successful entrepreneur known for building a $100 million business, Manitoba Harvest H**p Foods, which he co-founded in 1998. His entrepreneurial journey began with a pivotal decision to prioritize his health, which turned into a profitable business. Under his leadership as Chairman of the Board and CEO, Manitoba Harvest experienced remarkable growth, culminating in a strategic 9-figure sale in 2019. Fata, a seasoned entrepreneur, he is an advisor, chairman, and investor in 10+ prosperous health companies. Beyond his roles in business, he channels his wealth of experience into mentoring businesses, actively contributing to their growth and success. 📈

In this episode, Mike and Viktor will discuss the challenges of transitioning from an e-commerce store to selling retail, ways to fund your business, opinions on trade shows, and investors’ perspectives on e-commerce. 👀

Curious to learn more about their entrepreneurial insights? Tune in to our latest episode, available on YouTube, Spotify, Soundcloud, and Google Podcasts! 🎧