B2Y Productions

B2Y Productions B2Y is a fast growing modern day studio for creative development and production of video content.
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07/08/2026

Unlock the party with BLACK O***M Pink Glaze💗

Directed by , the campaign film captures a new way to party: spontaneous, magnetic and unapologetically present. 
Led by , the new global ambassador of BLACK O***M, a crew of friends follows the pulse of the moment, where connection, energy and main-character confidence take center stage. 🌸

CLIENT
Global President - Yann Andrea
TBA - Mimmi Musiala, Maxence Maerten
International Marketing Director - Alicia Restino
International Group Manager - Laura Guez
Global Deputy Manager - Stéphanie Dela Croix

AGENCY
Agency VP - Fabrice Brovelli
Associate Director - Mathilde Durillon
VP - Marine Hakim
Associate Creative Director - Manon Damelincourt
Cost Control @ Transparence - Aurélien Bigot

DIRECTOR
Director -

PRODUCTION
EP - Gary Farkas, Noé Baruchel-Dominati
Line Producer - Tom Bertrand
Production Coordinator - Joy Autuly

BG PRODUCTION
CEO -
Service Producer -
Service Producer Digital -
Production Coordinator - .s
APOC -
Production Assistant - , Gergana Voinishka, Michaela Kostadinova
Chaperone Main Talent - Niya Meitsova
Runner - .stoichkov474
Barista -

ASSISTANT DIRECTORS
1st AD -
1st AD Film -
1st AD Digital - Ivan Mitov
2nd AD -
3rd AD - Vassilena Markova, Mariana Dimitrova
AD Assistant Trainee - Kristian Dimitrov

CAMERA
Director of Photography (DoP) -
Steadicam -
1st AC - Vladislav Mateev
2nd AC - Ivaylo Yovchev
2nd AC -
1st AC Digital -
2nd AC Digital -
Video Control - Simeon Chengelski
DIT - .tsar
B2Y Post Production Supervisor - .georgiev

ART DEPARTMENT
Production Designer -
Art Director -
Art Dept. Coordinator - , Anna Hadzhieva
Props Master - Hristo Angelov
Set Dresser / Worker - Kristian Evtimov, Konstantin Georgiev
Stand By Props - .alex
Set Decorator - Teodora Georgieva
Set Dressing Lead -

More in the comments 👇🏻

🎬 B2Y in the Movies: Chapter TwoSome missions are simply bigger than life.EXPEND4BLES brought together an iconic cast: J...
17/07/2026

🎬 B2Y in the Movies: Chapter Two

Some missions are simply bigger than life.

EXPEND4BLES brought together an iconic cast: Jason Statham, Sylvester Stallone, 50 Cent, Megan Fox, Dolph Lundgren, Randy Couture, Iko Uwais, and Tony Jaa , under the direction of Scott Waugh, with cinematography by Tim Maurice-Jones and produced by Kevin King Templeton, Les Weldon, Yariv Lerner, Jeffrey Greenstein, and Jonathan Yunger.

A major part of the film was shot at Nu Boyana Film Studios in Sofia, Bulgaria, where hundreds of talented filmmakers came together to bring the action to life. It was a privilege for B2Y Productions to be part of the local crew and to work alongside so many familiar faces.

In one of the pictures you will spot our incredible Main Stunt Coordinator, Tony Davidov. Behind every explosion, chase, and fight sequence stands an extraordinary team whose work often happens far from the spotlight.

Blockbusters are built by people. And we’re proud to call many of them our friends.

Here’s to the crews behind the chaos, the friendships built on set, and to many more stories waiting to be told.

🎥 See you in Chapter Three.

/photos: IMDb /

🎬 B2Y in the Movies: Chapter OneWe’re kicking off a new series celebrating the incredible productions we’ve had the priv...
13/07/2026

🎬 B2Y in the Movies: Chapter One

We’re kicking off a new series celebrating the incredible productions we’ve had the privilege to be part of. And what better way to begin than with THE CROW.

Part of the film was shot in Sofia, Bulgaria, and it was a true pleasure for B2Y Productions to be part of the local crew, working alongside an amazing international team.

Directed by Rupert Sanders, starring Bill Skarsgård and FKA twigs, with stunning cinematography by Steve Annis, and produced by Victor Hadida, Molly Hassell, John Jencks, Edward R. Pressman, and Samuel Hadida.

Thank you to everyone involved for an unforgettable experience.

Stay tuned for the next chapters in our profile🤗

/photos: IMDB/

Hollywood Creatives and European Industry Representatives discuss THE IMPACT OF AI ON CREATIVE INDUSTRIES in the Europea...
25/06/2026

Hollywood Creatives and European Industry Representatives discuss THE IMPACT OF AI ON CREATIVE INDUSTRIES in the European Parliament 🇪🇺

The event brought together representatives from the film industry, the technology sector, and European institutions at the invitation of Bulgarian Member of the European Parliament

Among the key participants were Academy Award-winning actress and producer Cate Blanchett, alongside acclaimed filmmakers Steven Soderbergh and Darren Aronofsky.

The CEO of B2Y Productions Alexander Kenanov and the Post-Production Producer Bogomil Georgiev took part in the discussion alongside their Hollywood counterparts, presenting the perspective of Europe’s film and post-production sector on one of the most significant issues shaping the future of the creative industries. The event attended other filmmakers and industry professionals from Europe: Julian Kostov | Юлиан Костов , , hubenov and others.

The first event was a roundtable discussion bringing together European film and creative industry representatives and acclaimed director Darren Aronofsky. The discussion explored the impact of AI on the creative industries, focusing on how this powerful technology can support creative professionals while ensuring that human creativity remains protected and respected.

A key outcome of the event was the official launch of the “Human Consent Registry”, developed by RSL Media - co-founded by Cate Blanchett. The registry will enable individuals to specify whether they consent to the use of their identity and creative work by AI systems, whether they wish to set specific conditions for such use, or whether they wish to prohibit it entirely.
The initiative has also received the support of acknowledged Hollywood figures, including George Clooney, Meryl Streep, Tom Hanks, Javier Bardem, Viola Davis, Kristen Stewart, Emma Thompson, and Helen Mirren.

We would like to express gratitude to for personally inviting our team to take part in this important discussion about the future of artists and the creative industries.

B2Y Kindergarten ❤️Happy kids day to all!
01/06/2026

B2Y Kindergarten ❤️

Happy kids day to all!

15/05/2026

Look back to move forward 🚘
The project is here and we are so happy to share it here🎉

Director - ADAM HASHEMI
Executive Producer - KAREN BAREL
Producer - AUDE-JEANNE MALINVAUD
DOP -
Production Designer - CHRISTIAN FRIEDLANDER
VFX Supervisor - PIERRE PILARD

Client - THOMAS JUAN DANE
Agency Producer - CAROLINE BOUILLET
Creative Director - MARCELO VERGARA
Copy Writer - ANTOINE QUEROLLE
Art Director - CLEMENT PALOUZIER
Account Manager - MARIE BLINEAU

CEO -
Service Producer -
Production Coordinator -
Prod Assistant - , Yoanna Pashkulova, Kristin Ivanova, Michelle Pavlova, Yasen Litovski

1st AD - Ivan Mitov
2nd AD -
3rd AD - Aleksandra Alipieva

1st AC - Vladislav Mateev,
2nd AC - , Ivo Yovchev
Steady Cam - Slavyan Stoichev
Head Technician - Teodor Asenov
Crane Tech - Stanimir Vatsov
DIT - .georgiev
Downloader - .tsar
Video Control - Hristo Shterev

Art Director - Kalina Stoimenova
Art Dept. Coordinator -
Prop Master - Nikolay Boikov
Props on set - Mario Benyo
Set Dresser / on set - Dimitar Vladev, Boyan Mihaylov, Hary Ashikyan, Plamen Kunchev
Set Dresser - Vladimir Raychev
Set Dresser / worker - Alexander Dimitrov, Nikolay Kolev

Costume Designer -
Stylist Assistant - Emilian Donchev, Yordan Mihaylov

Make-up Artist - .make_up
Key Hair Stylist -
Assistant Make-up Artist - .makeup_
Assistant Hair Stylist -

Key Grip -
Grip - Borislav Anchev, Daniel Pankov, Kiril Kurtov, Konstantin Chelarski, Viktor Shopov, Boris Vasilev, Yulian Milkov

Gaffer - Petar Todorov
Electrician - Alexander Todorov, Anton Totev, Dimitar Mihaylov, Aleksander V. Todorov, Georgi Ivanov, Hristo Filipov, Ventsislav Penkov, Ivan Apostolov, Dimitar Stoyanov, Stoyan Petrov

SFX Coordinator - Antonia Tocheva
SFX Technician - Ivaylo Angelov, Valeri Pandezov, Hristiyan Popov, Bojidar Aleksiev

Key Set PA -
Set PA - Vasil Ivanov, Bojidar Vasilev, Andrey Kirkov
Transport - Vladimir Djelepski, Andrian Georgiev, Valentin Petrov

CHAPTER 3 - LONDON & ARAB STREET 🌆🕌Next, we wander through two worlds built for unforgettable moments: London Street and...
07/05/2026

CHAPTER 3 - LONDON & ARAB STREET 🌆🕌

Next, we wander through two worlds built for unforgettable moments: London Street and Arab Street.

From classic city facades, shopfronts and hidden corners to the kind of London charm where football fans gather, the best gingerbread bakery waits around the corner, and yes - a stylish man has even fallen from the sky. ☂️

Then, the atmosphere shifts. /dramatic transition/

Arab Street brings the heat, dust and cinematic tension of the desert world - with busy street markets, textured walls, soldiers on patrol, and that unmistakable movie-Arab vibe. And sometimes, when the story takes a darker turn… even zombies appear. 🧟‍♂️

Two completely different streets. One shared purpose: to transform into whatever the story needs.

📍 Location: Nu Boyana, Sofia, Bulgaria

CHAPTER 2 - ROME SETS🏛️Carved in stone, shaped by power, faith, wisdom and spectacle - and waiting to be brought back to...
01/05/2026

CHAPTER 2 - ROME SETS🏛️

Carved in stone, shaped by power, faith, wisdom and spectacle - and waiting to be brought back to life.

Next, we step into Ancient Rome. ⚔️

A place of grand arches, towering statues and the mighty Colosseum - where emperors ruled, philosophers questioned, warriors fought, and history became legend.
From gladiator battles and Julius Caesar to great thinkers and even stories of Jesus - our Rome sets have witnessed moments that echo through time.

📍 Location: Nu Boyana, Sofia, Bulgaria

CHAPTER 1 - NEW YORK SETS🗽Some sets never fade. They live on through the stories they’ve told - and we’re here to bring ...
21/04/2026

CHAPTER 1 - NEW YORK SETS🗽

Some sets never fade. They live on through the stories they’ve told - and we’re here to bring a few of our favorites back to life.

We begin with the iconic New York. 🎆

A place that has seen it all - stars, wind, fire, snow… even the rats - carrying the raw, untamed spirit of the real city.

📍 Location: Nu Boyana, Sofia, Bulgaria

17/04/2026

Never looked so good in three minutes 🪮🧴
The new campaign is heree😍

- Director
- Director of Photography

🇬🇧 PRODUCTION LONDON
Georgina Fillmore - Head of Production
Blair Smith - Producer
Cheska Walker - Production Manager

🇧🇬 BG PRODUCTION
- CEOvegan.fit - Service Producer
- Service Producer (Stills)
- Production Coordinator
- APOC
- Production Assistant
.ll2525 - Runner

🔴 OLAPLEX
Amanda Baldwin - CEO
Katie Gohman - Chief Marketing Officer
Caitlin Murtha - SVP, Global Brand Marketing & Ops
Chad Powell - VP Creative
Elicia Evans - Sr. Director Social & Talent Handler
Derick Bonilla - Sr. Director Creative Ops
Vicky Chang, Clara Miranda - Social Creative

🎬 MOTHER
Katie Elliot - Managing Director
Jess Reynolds - Creative Director
Alexandria Bailey, Joaquin Olascoaga - Creative
Becky Swarbrick - Art Director
Sarah Allen - Production Director
Charlotte Wilson - Producer (AV)
Erin Wright - Producer (Stills)
Freya Blount - Production Assistant
Ollie Felts - Business Lead

🎬 ASSISTANT DIRECTORS
Ivan Mitov - 1st AD
- 2nd ADrusseva , Vassilena Markova - 3rd AD
Alexzander Yordanov - 2nd AD (Socials)
Maria Angelova - AD (Stills)
Kalina Goranova - 3rd AD (Stills)
, - Script Supervisors

📷 CAMERA
- 1st AC
.analog - 2nd ACgeorgiev - DITtsar - Downloader
Simeon Chengelski, Ilia Petrov - Video Control
Dea Atanasova - BTS
- Camera Trainee

🎨 ART DEPARTMENT
Stephanie Kevers - Production Designer
Velichka Dzambazova - Art Director (Stills)
- Art Department Coordinator
Anastas Nedelchev - Construction Manager
Ivana Nikolich - Lead Construction Painter
- Graphic Designer
- Props Master
Nikolay Boikov - Props Master Assistant
Kristiyan Eftimov - Product Care
- Set Dresser Lead
Dimitar Vladev, Alexander Kunchev - Set Dresser
Nikolay Nikolov, Nikolay Aleksiev, Marko Krustev - Set Dresser / Worker

Shot at

M

Address

84 Kumata Street
Sofia
1616

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