B2Y Productions

B2Y Productions B2Y is a fast growing modern day studio for creative development and production of video content.
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B2Y Kindergarten ❤️Happy kids day to all!
01/06/2026

B2Y Kindergarten ❤️

Happy kids day to all!

15/05/2026

Look back to move forward 🚘
The project is here and we are so happy to share it here🎉

Director - ADAM HASHEMI
Executive Producer - KAREN BAREL
Producer - AUDE-JEANNE MALINVAUD
DOP -
Production Designer - CHRISTIAN FRIEDLANDER
VFX Supervisor - PIERRE PILARD

Client - THOMAS JUAN DANE
Agency Producer - CAROLINE BOUILLET
Creative Director - MARCELO VERGARA
Copy Writer - ANTOINE QUEROLLE
Art Director - CLEMENT PALOUZIER
Account Manager - MARIE BLINEAU

CEO -
Service Producer -
Production Coordinator -
Prod Assistant - , Yoanna Pashkulova, Kristin Ivanova, Michelle Pavlova, Yasen Litovski

1st AD - Ivan Mitov
2nd AD -
3rd AD - Aleksandra Alipieva

1st AC - Vladislav Mateev,
2nd AC - , Ivo Yovchev
Steady Cam - Slavyan Stoichev
Head Technician - Teodor Asenov
Crane Tech - Stanimir Vatsov
DIT - .georgiev
Downloader - .tsar
Video Control - Hristo Shterev

Art Director - Kalina Stoimenova
Art Dept. Coordinator -
Prop Master - Nikolay Boikov
Props on set - Mario Benyo
Set Dresser / on set - Dimitar Vladev, Boyan Mihaylov, Hary Ashikyan, Plamen Kunchev
Set Dresser - Vladimir Raychev
Set Dresser / worker - Alexander Dimitrov, Nikolay Kolev

Costume Designer -
Stylist Assistant - Emilian Donchev, Yordan Mihaylov

Make-up Artist - .make_up
Key Hair Stylist -
Assistant Make-up Artist - .makeup_
Assistant Hair Stylist -

Key Grip -
Grip - Borislav Anchev, Daniel Pankov, Kiril Kurtov, Konstantin Chelarski, Viktor Shopov, Boris Vasilev, Yulian Milkov

Gaffer - Petar Todorov
Electrician - Alexander Todorov, Anton Totev, Dimitar Mihaylov, Aleksander V. Todorov, Georgi Ivanov, Hristo Filipov, Ventsislav Penkov, Ivan Apostolov, Dimitar Stoyanov, Stoyan Petrov

SFX Coordinator - Antonia Tocheva
SFX Technician - Ivaylo Angelov, Valeri Pandezov, Hristiyan Popov, Bojidar Aleksiev

Key Set PA -
Set PA - Vasil Ivanov, Bojidar Vasilev, Andrey Kirkov
Transport - Vladimir Djelepski, Andrian Georgiev, Valentin Petrov

CHAPTER 3 - LONDON & ARAB STREET 🌆🕌Next, we wander through two worlds built for unforgettable moments: London Street and...
07/05/2026

CHAPTER 3 - LONDON & ARAB STREET 🌆🕌

Next, we wander through two worlds built for unforgettable moments: London Street and Arab Street.

From classic city facades, shopfronts and hidden corners to the kind of London charm where football fans gather, the best gingerbread bakery waits around the corner, and yes - a stylish man has even fallen from the sky. ☂️

Then, the atmosphere shifts. /dramatic transition/

Arab Street brings the heat, dust and cinematic tension of the desert world - with busy street markets, textured walls, soldiers on patrol, and that unmistakable movie-Arab vibe. And sometimes, when the story takes a darker turn… even zombies appear. 🧟‍♂️

Two completely different streets. One shared purpose: to transform into whatever the story needs.

📍 Location: Nu Boyana, Sofia, Bulgaria

CHAPTER 2 - ROME SETS🏛️Carved in stone, shaped by power, faith, wisdom and spectacle - and waiting to be brought back to...
01/05/2026

CHAPTER 2 - ROME SETS🏛️

Carved in stone, shaped by power, faith, wisdom and spectacle - and waiting to be brought back to life.

Next, we step into Ancient Rome. ⚔️

A place of grand arches, towering statues and the mighty Colosseum - where emperors ruled, philosophers questioned, warriors fought, and history became legend.
From gladiator battles and Julius Caesar to great thinkers and even stories of Jesus - our Rome sets have witnessed moments that echo through time.

📍 Location: Nu Boyana, Sofia, Bulgaria

CHAPTER 1 - NEW YORK SETS🗽Some sets never fade. They live on through the stories they’ve told - and we’re here to bring ...
21/04/2026

CHAPTER 1 - NEW YORK SETS🗽

Some sets never fade. They live on through the stories they’ve told - and we’re here to bring a few of our favorites back to life.

We begin with the iconic New York. 🎆

A place that has seen it all - stars, wind, fire, snow… even the rats - carrying the raw, untamed spirit of the real city.

📍 Location: Nu Boyana, Sofia, Bulgaria

17/04/2026

Never looked so good in three minutes 🪮🧴
The new campaign is heree😍

- Director
- Director of Photography

🇬🇧 PRODUCTION LONDON
Georgina Fillmore - Head of Production
Blair Smith - Producer
Cheska Walker - Production Manager

🇧🇬 BG PRODUCTION
- CEOvegan.fit - Service Producer
- Service Producer (Stills)
- Production Coordinator
- APOC
- Production Assistant
.ll2525 - Runner

🔴 OLAPLEX
Amanda Baldwin - CEO
Katie Gohman - Chief Marketing Officer
Caitlin Murtha - SVP, Global Brand Marketing & Ops
Chad Powell - VP Creative
Elicia Evans - Sr. Director Social & Talent Handler
Derick Bonilla - Sr. Director Creative Ops
Vicky Chang, Clara Miranda - Social Creative

🎬 MOTHER
Katie Elliot - Managing Director
Jess Reynolds - Creative Director
Alexandria Bailey, Joaquin Olascoaga - Creative
Becky Swarbrick - Art Director
Sarah Allen - Production Director
Charlotte Wilson - Producer (AV)
Erin Wright - Producer (Stills)
Freya Blount - Production Assistant
Ollie Felts - Business Lead

🎬 ASSISTANT DIRECTORS
Ivan Mitov - 1st AD
- 2nd ADrusseva , Vassilena Markova - 3rd AD
Alexzander Yordanov - 2nd AD (Socials)
Maria Angelova - AD (Stills)
Kalina Goranova - 3rd AD (Stills)
, - Script Supervisors

📷 CAMERA
- 1st AC
.analog - 2nd ACgeorgiev - DITtsar - Downloader
Simeon Chengelski, Ilia Petrov - Video Control
Dea Atanasova - BTS
- Camera Trainee

🎨 ART DEPARTMENT
Stephanie Kevers - Production Designer
Velichka Dzambazova - Art Director (Stills)
- Art Department Coordinator
Anastas Nedelchev - Construction Manager
Ivana Nikolich - Lead Construction Painter
- Graphic Designer
- Props Master
Nikolay Boikov - Props Master Assistant
Kristiyan Eftimov - Product Care
- Set Dresser Lead
Dimitar Vladev, Alexander Kunchev - Set Dresser
Nikolay Nikolov, Nikolay Aleksiev, Marko Krustev - Set Dresser / Worker

Shot at

M

06/04/2026

Blasting off with freshness 🚀✨
Old Spice just went full galaxy mode with its latest spot — and yes, we’re talking cosmic vibes, next-level confidence, and a legendary crossover with Super Mario 🍄
- the best❤️
CLIENT – Villamor Asuncion�PARTNER – Robert Hill
AGENCY PRODUCER – Linnea Goodman�CREATIVE – Will Curtis, Liam McKay �ACCOUNT MANAGER – Siobhan Robinson�ACCOUNT EXECUTIVE – Ian Grom
DIRECTOR – �PRODUCER – .gossage �PRODUCTION DESIGNER – �DOP – �VFX ECD – Tim Davies
CEO – �Service Producer – �Production Coordinator – �Prod. Assistant – .kirch_ �Director’s Assistant – Niya Meitsova �Runner – Yasen Litovski�Cleaning Lady – Krasimira Georgieva

1st AD – Ben Glickman, Ivan Mitov�2nd AD – �3rd AD – Aya Chaneva�Script Supervisor – Emilia Spasova

1st AC – �1st AC Second Camera – Ivelin Metodiev�2nd AC – �Video Control – Simeon Chengelski�DIT – .georgiev �Downloader – .tsar �Ronin Operator – Nikolay Naydenov�Editor on set –

Art Director – �Art Dept. Coordinator – �Graphic Designer – Elina Palm Shindel�Construction Manager – Anastas Nedelchev�Props Master – �Props Master Assist. – Chavdar Klisurski�Set dresser lead – Dimitar Batsarov�Set dresser – Kristof Kirilov, Daniel Shoilekov
Stylist – �Costume Stylist – Viktor Todorov�Stylist Assistant – Emilian Bonev, Jenya Grabovenko, Stoyan Terziev�Seamstress – Marieta Duncheva

Key HMU Artist – �Makeup Artist – Sofia Rakova�Hair Stylist –

Gaffer – Konstantin Vladimirov�Electrician – Galian Radkov, Nikolay Michylov, Mario Nikolov, Christo Filipov, Nikolay Mihaylov

Key Grip – Petar Stoyanov�Grip – Milen Ivanov, Ivan Bakalov, Kristiyan Alipiev, Martin Jakimov, Petar Stoianov�Head Technician – Martin Simonski�Crane Tech – Stanimir Vatsov

More in the comments👇🏻

19/02/2026

BULGARIA RAISES ITS FILM INCENTIVE CAP FOR INTERNATIONAL PRODUCTIONS‼️‼️‼️🤩🎥

5 000 000 EURO CAP REBATE ⚠️🫵⚠️🎬 🔥🎞️

18/02/2026

Deadlines? 😵‼️
Pressure?🫣🫨😵‍💫
Drowning in edits? 🌊
Even underwater, the words still flow.
Clear. Confident. Correct.
With Grammarly, you stay afloat — no matter the depth.

03/02/2026

🍫Where chocolate artistry meets the poetry of movement.💃
The new project that we shot with and ❤️��Anddd now the greatest team:
🎬 PRODUCTION
Director —
Executive Producer (Quad) —
Line Producer — Thibaut Luque
Editor on set/ DIT — Bruno Herlin
Production Coordinator — Ambre Bouton
Production Assistant — Clement Badens
DOP —
Crea — Lucie de Miguel

👥 CLIENTS
Client / President — Steve Lesnard
Client / Global Brand & Creative Director — Mark Carolan
Client / CMO — Isabella Rogers

🧠 AGENCY
Creative Director — Annick Teboul
Copywriter — Jeffrey Thezenas-Pointel
Artistic Director — Vassili Brault
DGA — Alice Dumortier
Associate Director — Pauline Gomis
Agency Producer — Aurore Gay

🎥 KV CREW
Photographer BTS — Vanni Bassetti
Photographer KV — Charlie Surbey
Photo Assistant KV — Mikael Stefanov

🏢 B2Y PRODUCTIONS
CEO —
Service Producer —
Production Coordinator —
APOC — Maria Angelova,

🎭 ASSISTANT DIRECTORS
1st AD — Ivan Mitov
2nd AD — .russeva
3rd AD — Vasilena Markova

🎥 CAMERA
DOP —
1st AC — Vladislav Mateev,
2nd AC — , Ivo Yovchev
Steadicam — Slavyan Stoichev
Video Control — Simeon Chengelski,
Downloader —
BTS Photo — Simeon Versano

🧑‍🎤 MAKE UP & HAIR
Make-up Artist LG —
Hair Artist LG — Asami Ohura Maeda
Hair Artist — .nicolova
Hair Assistant — Silviya Tosheva
Make-up Artist — .make_up
Make-up Assistant — .makeup_

👗 COSTUMES
Stylist —
Tailor — Dona Drenovska

🛠️ GRIP
Key Grip —
Grip — Borislav Anchev, Daniel Pankov, Kiril Kurtov, Konstantin Chelarski, Kristian Alipiev, Lyubomir Tabakov, Stanimir Vatsov

💡 LIGHTING
Gaffer — .pictures
Electrician — Tsvetan Trifonov, Dimitar Nazarov, Strahil Bulyanski, Antoan Stoykov, Nikolay Makendjiev, Boris Manolov, Dimitur Yordanov, Martin Kiryakov

More 👇🏻

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84 Kumata Street
Sofia
1616

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